​Beverage News from India & the World

Himmaleh Spirits, the craft distillery behind Kumaon & I and Bandarful, proudly introduces Neoli Himalayan Rum, World’s first White Pure Single Himlayan Agricole-Style Rum from the Himalayas. Crafted in small batches in Kumaon, Neoli is a bold new expression of terroir-driven craftsmanship, blending Himalayan purity with the rich sugarcane heritage of the region.
Unlike conventional rums, Neoli is distilled in a Double Retort Pot Still- for the first time in India entirely from fresh sugarcane juice, steering clear of molasses or jaggery and spontaneously fermented. This farm-to-bottle rum embraces the natural sweetness and crisp minerality of the land, delivering a refined yet complex profile. With smooth vanilla undertones and a bright sugarcane finish, Neoli is bottled at 49% ABV, creating a spirit that is both elegant and full-bodied—perfect for sipping neat or crafting sophisticated cocktails.
Excited about the launch, Samarth Prasad, Co-founder of Himmaleh Spirits says, “Neoli embodies our commitment to purity, sustainability, and craftsmanship. Every bottle carries the story of Kumaon, from the sugarcane farmers who nurture the fields to the distillers who bring their expertise to every batch. We’re thrilled to finally share this incredible product with the world.”
Neoli is more than a spirit; it is a tribute to Kumaon’s land and people. The region’s high-altitude climate, rich soil, and pristine water create the ideal environment for cultivating exceptional sugarcane, which is then distilled with minimal intervention to preserve its natural character. Inspired by the Nyoli bird (Great Indian Barbet), known for its melodic call, Neoli embodies the purity and timeless rhythm of the Himalayas.
“India’s rum industry is at an inflection point, with consumers seeking quality, authenticity, and provenance in their spirits,” says Ansh Khanna, Co-founder of Himmaleh Spirits. “Neoli is not just another rum—it’s an elevation of the category. By embracing the Agricole tradition and harnessing Kumaon’s natural bounty, we are introducing a spirit that is pure, distinctive, and crafted to redefine the rum experience in India and beyond.”
Sustainability is central to Neoli’s ethos. Himmaleh Spirits works closely with local farmers and artisans, ensuring 100% traceability and ethical sourcing. By supporting sustainable agriculture and responsible distillation, Neoli honours both the land and the hands that cultivate it.
Now available in select markets across India, Neoli Rum is set to captivate discerning spirits enthusiasts, with plans for international expansion soon.
Experience the True Spirit of the Himalayas. Experience Neoli.
Factsheet
Size: 750 ml, ABV: 49%
Pricing and Availability: MRP – ₹3000 (Goa), ₹2700 (Uttarakhand)
( Excerpt from a release) 

 Spaceman Spirits Lab Pvt Ltd, (Spaceman), the pioneering craft spirits company behind the now iconic SAMSARA gin, is set to redefine India’s spirits landscape once again with the launch of AMARA, an Artisanal Pink Vodka. Infused with exotic fruit and delicate floral botanicals, AMARA has been crafted from premium grapes and rice grains, followed by a five-fold distillation process. Positioned in the Super-Premium category, AMARA will compete with global vodka brands known for their smoothness and exceptional quality. 

AMARA is an opulent blend of five-times distilled spirits, crafted from handpicked Bangalore Blue Grapes and rice grains from India’s Deccan Plateau for an exceptionally smooth profile. It is infused with strawberries, passion fruit, peaches, citrus, rose petals, lotus, and cherry blossoms, resulting in a delicate, fruit-forward profile and a signature pink hue. A first of its kind pink ruby filtration, enhances AMARA brilliance, purity, and silky-smooth texture. AMARA is expected to become a 100,000-case global brand in the next three to five years.

“Globally, craft spirits are experiencing a surge in popularity with flavored craft spirits leading premium market innovations. India is fast catching up, with younger consumers and high-energy urban bars embracing colorful, Instagrammable cocktails. The global shift toward premiumization and flavored vodkas bodes well for the launch of India’s first artisanal luxury pink vodka AMARA,” said Mr Amit Dahanukar, Chairman & Managing Director, Tilaknagar Industries Limited.
“India is experiencing a post-COVID drinking renaissance. Consumers are seeking elevated experiences, occasion-driven consumption, unique flavors, and ultra-premium-quality spirits,” said Mr Aditya Aggarwal, Founder and MD of Spaceman Spirits Lab. “With AMARA, we’re bringing craftsmanship and innovation into a category that is ripe for disruption”, he added.
“With AMARA, we’re not just launching a vodka; we’re creating a movement,” said Ms Riddhi Aggarwal, Co-founder of Spaceman Spirits Lab. “We want to redefine how vodka is perceived, served, and savored in India. Whether in a luxurious martini, a high-energy cocktail, or a celebratory shot, AMARA brings a new level of elegance to India’s vodka market.”
​
Priced between INR 2,500 and INR 4,500 (depending on local state taxes) for a 750 ml decanter, AMARA will be available in select premium retail stores, high-end bars and luxury hotels across Goa, Maharashtra and Karnataka, Haryana, Delhi, Rajasthan in a phased roll-out. International markets such as Global Travel Retail, UAE, UK and Singapore will follow in the second half of FY26.
​(Excerpt from a release) 

Wise Monkey’s award-winning Rums are now available in India’s party capital – Goa. Following the brands debut at Prowine 2024 and launch across Delhi and Hyderabad Duty Frees, the purely molasses-based Rum captured interest of several spirits enthusiasts.

Crafted by Mauritian company Nirvana Works International Ltd. in partnership with Goa’s Sunmoon Distillery, the brand brings together the dream team of Mauritian rum-making traditions and Indian taste profiles.  

From their lineup including Jamaican and Mauritian blends, Wise Monkey launched two signature blends in Goa:

• Wise Monkey Indian Spiced Rum – a carefully crafted traditional blend of Indian spices and the first Indian rum to win gold at the London Spirits Competition.
• Wise Monkey Café Rum – a molasses-based rum infused with a unique three-coffee blend of Arabica, Robusta, and Liberica.

Wise Monkey Rum stands out as a gamechanger in the Indian rum landscape, which is heavily polarized between low-budget grain spirits and ultra-premium labels. Striking a balance between quality and accessibility, the brand becomes one of its kind Mauritian-inspired Rums in the country.

"It’s a rum for those who truly appreciate rum," says Kaung Htet, Brand Manager, Wise Monkey Rum. Goa’s ever-growing alcohol market and Indians love for quality rum sets the perfect launchpad for the brand to reach this target consumer base.  

Priced at ₹1,600, both blends are available in retail stores across North and South Goa.
(Excerpt from a release)

​Himmaleh Spirits, the visionary craft distiller behind the acclaimed Kumaon & I gin, is thrilled to announce a new malt distillery in the picturesque Kumaon region of Uttarakhand. Featuring Forsyths pot stills from Scotland, the state-of-the-art distillery will now produce artisanal Himalayan Single Malt whisky.
Spread across 9 acres the distillery’s malt unit boasts a production capacity of 900,000 LPA positioning it as one of India’s most ambitious artisanal distilleries. Made with 100% Indian barley, sourced from local farms, and distilled after a long fermentation process of over 90 hours, enhancing flavour depth and complexity. To make a truly world-class elixir, Shivaji Chandekar, Distillery General Manager, Himmaleh Spirits has collaborated with Christian Perez Solar, a celebrated whisky distiller and production manager at Scotland’s renowned Arbikie Distillery. Christian is an expert in sustainable distilling and producing unique spirits with a sense of place.
“Our vision has always been to create spirits that are a true reflection of the land they come from. With the commencement of our Himalayan single malt whisky production, we are redefining what Indian single malts can achieve—rooted in tradition, yet progressive in craft. The pristine environment of the Kumaon region, combined with our meticulous approach and world-class expertise, allows us to create an exceptional whisky. Staying true to our artisanal ethos, this malt is not just a product but a tribute to the land, its people, and their legacy,” said Samarth Prasad, Co- Founder, Himmaleh Spirits.
Ansh Khanna, Co-Founder, Himmaleh Spirits added, “We are excited to invite connoisseurs to join us on this extraordinary journey. Our single malt distillery, is a labour of love, shaped by the purity of the Himalayas, the essence of its people, and the dedication of our team. This milestone represents our commitment to redefining the potential of Indian single malts—crafting spirits of world-class quality for whisky enthusiasts while paying homage to the unmatched terroir of the region.”
Marking another significant milestone in the company’s journey to craft world-class spirits, each whisky bottle will capture the spirit of the region, from the harvesting of indigenous barley to malting, fermentation, distillation in Forsyths pot stills, maturation, and bottling. Aged in the pristine Himalayan climate, the whisky will reflect the inimitable terroir and artistry of the region.
(Excerpt from a release)

Before international spirits became synonymous with sophistication, the Mahura flower spirit was the favoured nectar of India’s elite. In 1922, six brothers, ancestors of the South Seas Distilleries founders, pioneered the commercial crafting of refined Mahura spirits in India. Nestled in Dahanu, Maharashtra, South Seas has refined distilling knowledge passed down for over a century, becoming a key part of India's distilling heritage. With the country's largest copper pot stills and an unimaginable collection of rare oak casks in India’s largest maturation warehouse, the distillery brings a modern, innovative approach to the world’s first luxury heritage spirit. By reviving Mahura in a luxury avatar, South Seas introduces its latest release, Six Brothers, to the world with two distinct expressions. Mahura is also known as Mhowra, Mahuva, Mahua, Mohua, etc., based on its geographic location in India.    
Six Brothers 1922 Resurrection by South Seas Distilleries
This is the world’s first ever matured Mahura spirit, priced at INR 1,02,000 with only 102 exclusive bottles available globally. Aged for decades in rare oak casks at India’s largest maturation warehouse at South Seas, this spirit bridges the gap between a traditional white spirit and fine whisky. It pays homage to the family’s rich heritage when six brothers first began distilling Mahura for royal families. Price: 102000 INR
Six Brothers Small Batch (Original)
For those looking to explore luxury Mahura spirits, South Seas offers a small batch variant that presents a more accessible introduction to this historic spirit. Double distilled in India’s largest copper pot stills and refined through platinum filtration, this expression achieves an exceptionally crisp and smooth texture, setting a new standard in the art of Mahura distillation. Equally refined as it is versatile, it stands confidently alongside world-renowned spirits and can be enjoyed neat or in a variety of cocktails at any time of day.
Rs 2492 (Six Brothers Small Batch (original) is available in all leading retail outlets in Maharashtra and will soon be available in Goa and Haryana.)
(Excerpt from a release)

Inbrew Beverages Pvt. Ltd., one of the leading players in the Indian spirit- making industry, unveils the new and refined Green Label Barrel Special Whisky in a brand-new exquisite packaging. This new improved version resurrects the Green Label of 1994 with a classy feel to the spirit’s segment. The Green Label brand, associated with its ‘diamond cut wali bottle,’ has long been a symbol of classic craftsmanship and timeless appeal.
Inbrew Beverages roped in Three Fourth Solutions, a leading full-stack marketing agency, to help them revamp and revive the legacy brand. The packaging's golden rails, together with gold and green hues that stand for elegance, rarity, and purity, indicate the continuous exploration that occurs with each drink. This striking new packaging highlights the whisky's sophisticated essence and increases its appeal. The 180 ml, 375 ml, and 750 ml bottles of Green Label Barrel Special Whisky, along with a new 180 ml Pockit-Pack, are the first to be launched in a few regions of India. The 750 ml bottle is beautifully packed in a mono carton that is befitting the luxurious nature of the whisky.
The Green Label Barrel Special Whisky is a perfect blend of tradition and innovation, and the new design reflects the brand's superior quality. This premium whisky is made from a choice of 100% grain spirits and undergoes a rigorous blending process in the modern infrastructure at Inbrew. The key feature is a seamless blend with imported scotch, which has been patiently aged in oak barrels, giving the spirit its distinctive character.
Reflecting his views on the core idea behind the brand’s new packaging, a representative from Inbrew Beverages Pvt. Ltd. commented, “This whisky is the epitome of our commitment to quality and creativity. With the re-imagination of Green Label, we have paid homage to the brand’s heritage while also adding new layers of taste and class to the mix. This is a true masterpiece of whisky crafting, a result of hard work and dedication in the art of whisky making. We believed this whisky could go places, and we believed that it could truly stand neck to neck with other brands in the prestige segment.”
Inbrew Beverages is committed to celebrating the legacy and continuing the tradition of Green Label being associated with nostalgia and admiration, and to elevate it to new levels, it has carefully reimagined Green Label for today’s palate. Currently, the Green Label Barrel Special Whisky is already creating a buzz among the consumers and the market experts. It has a rich and smooth texture that is already redefining the prestige whisky category, thus putting Green Label Barrel Special Whisky in a good place to challenge other leading brands.
(excerpt from a release)

Paul John Single Malt, a pioneer in creating fine Indian single malt whiskies and Single Malt Amateur Club (SMAC), India’s foremost single malt whisky appreciation club, jointly announce the launch of “Ego,” the second prestigious release from the brand’s Alter-Ego cask series. Available exclusively to SMAC members and limited to just 120 bottles, this offering underscores Paul John's commitment to excellence and innovation, delivering a whisky experience that is both rare and unforgettable.
This release marks the 142nd single cask release by Paul John Whisky, having done several single cask releases for members of single malt clubs like SMAC and other private whisky collectors. These custom collaborations have resulted in Paul John Whisky being the only Indian single malt focused on building the Single Cask Category within all single malt brands in India.
Sourced from a single cask, this limited-edition release embodies the essence of Indian craftsmanship. The whisky adopts the flavour of the cask it is aged in, revealing a symphony of flavours, with creamy fruits, citrus, and sweetness blending perfectly. The vibrant mix of an orchid garden, wet wood, and melons - is so enchanting it might just inspire a signature fragrance. On the palate, the experience deepens with gentle umami notes building in intensity, balanced by mineral salts, herbal bitters, and toffee sweets. Crafted from locally harvested six-row barley and matured in the tropical climate of Goa, this whisky offers a rich, complex profile, showcasing the expertise of Paul John’s Master Distiller. Priced at INR 8500, it is available only in Goa, India.
Paul P. John, Chairman of John Distilleries Pvt Ltd, shared his thoughts on the collaboration, saying, “We are delighted to partner with SMAC for this extraordinary release, following the successful debut of ‘Alter’ in October 2022. Our newest release ‘Ego’ showcases our passion for unique, high-quality whiskies that play on the duality of the Alter-Ego series. Our Single Cask program highlights personalisation and collaboration, allowing true whisky lovers to be part of something special. This release, shaped by us and our enthusiasts, is a testament to our collective achievement.
Whisky Fact File by SMAC
●      Name: Ego (of the Alter Ego Series)
●      Distillery: John Distilleries
●      Date of Distillation: September 2017
●      Type of Malt: Unpeated Ex-Bourbon
●      Cask Type: Ex-Bourbon
●      ABV: 50%
●      Colour: Gold
This latest collaboration is the epitome of what the Paul John Single Cask program represents—an unparalleled opportunity for whisky enthusiasts to own a truly unique and personalised piece of whisky history. The program invites participants to Paul John’s distillery in Goa, where they can handpick their cask and oversee its journey from maturation to bottling. This experience offers not just exclusivity but also investment potential, as the value of such bespoke whiskies continues to rise.
Hemanth Rao, Founder of SMAC, shared his thoughts on the release, saying, “Alter-Ego has been one of our most challenging releases to date in terms of exclusive single cask whiskies. This project required immense planning and a deep understanding of our members' preferences. Given the challenges of limited availability and distribution restrictions, this has been a tough endeavour. However, the outcome is immensely satisfying, as when you place the whiskies together as a set, they truly showcase the growth and sophistication of both India and our club. From the concept and design of the label and box to the careful selection of the whiskies, every detail has been meticulously evaluated.”
(excerpt from a release)

LONDON, UK – The alcoholic drinks market in 2023 saw a total volume decline globally for only the third time in 15 years, data analytics firm Euromonitor International can reveal.
Alcoholic drinks witnessed a marginal total decline of 0.2%. From inventory adjustment, pantry unloading in the US to geopolitical upheaval impacting consumer sentiment worldwide, from the detrimental effects of inflationary pressures in most western markets to a structural slowdown in China, alcoholic drinks’ resilience was put to the test.
Spiros Malandrakis, Head of Alcoholic Drinks Research at Euromonitor International, said: “The industry entered negative territory, a rare occurrence, highlighting the severity of the perfect storm facing it.”
Non-alcoholic categories booming, niche categories present opportunities
In Euromonitor’s World Market for Alcoholic Drinks 2024 report, Malandrakis said ‘other ready-to-drinks (RTDs)’ – primarily representing Hard Seltzers – and cognac posted total volume declines of 16.6% and 9.5% respectively leading the worst category performers and highlighting the wide-ranging shifts and challenges across key segments.
“As the no/lo alcohol aisles and bar shelves get increasingly more crowded, opportunities in this segment will shift towards functionality, moving beyond brand extensions to embrace unique compositions that push the limits of experimentation, resonating strongly with younger Millennial and Gen Z demographics.
“Conversely, spirit-based RTDs posted 8% total volume growth, all nascent non-alcoholic categories booming and other sparkling wine capitalising on trading down from champagne, rise as some of the best performers while proving that pockets of growth are still there for the taking,” said Malandrakis.
Roaring momentum post pandemic has mostly been lost
Malandrakis said that both off and on-trade performance had decelerated significantly losing most of the roaring momentum driving the post-pandemic bounce back and witnessing a 0.7% volume decline and 1% volume growth respectively.
“As the post-pandemic effervescence driving the industry fades, 2023 becomes reminiscent of a well-balanced Negroni. Decidedly bitter notes - as macroeconomic and geopolitical volatility take their toll - find equilibrium against the herbaceous hints of green shoots of cautious optimism.
“While numerous short-term downside risks remain and most categories and markets are still under pressure, alcoholic drinks appear to be turning yet another corner and proving resilient in the face of a state of permacrisis. There are challenges ahead,” said Malandrakis.
​(Excerpt from a release)

24 Jul 2024, London – Elite baijiu brand Moutai (brand value up 1% to USD50.1 billion) extends its reign as the world's most valuable spirits brand for the ninth consecutive year, according to a new report by Brand Finance, the world’s leading brand valuation consultancy. Wuliangye (brand value down 15% to USD25.9 billion) and Luzhou Laojiao (brand value up 6% to USD8.2 billion) sit in second and third.   
Wuliangye is now the world's strongest spirits brand, with a Brand Strength Index (BSI) score of 90.7 of 100, earning an impressive AAA+ rating. Moutai, with a BSI of 89.9 of 100, also scores the top tier AAA+ brand strength rating.  
American bourbon whiskey brand, Jim Beam (brand value up 83% to USD539 million) is the world’s fastest growing spirits brand. The brand’s massive surge in brand value has seen it jump 24 spots to 42nd. Germany’s Jägermeister (brand value up 38% to USD914 million) and Italy’s Martini (brand value up 23% to USD586 million) have also recorded solid brand value growth.
Henry Farr, Director, Brand Finance, commented: “The strategic manoeuvres of Moutai, Wuliangye, and Luzhou Laojiao exemplify why they lead the global spirits industry. Whether it’s Moutai’s younger audience-targeted campaigns, Wuliangye’s e-commerce advancements, or Luzhou Laojiao’s prestigious sponsorships, these brands are not just maintaining their positions —they are revolutionising the market."
Brand Finance also utilises its Global Brand Equity Monitor (GBEM) research to compile a Sustainability Perceptions Index. The study determines the role of sustainability in driving brand consideration across sectors and offers insight into which brands global consumers believe to be most committed to sustainability.
For individual brands, the Index displays the proportion of brand value attributable to sustainability perceptions. This Sustainability Perceptions Value is the financial value contingent on a brand’s reputation for acting sustainably. From here, Brand Finance’s perceptual research is analysed alongside CSRHub’s environmental, social and governance performance data to determine a brand’s ‘gap value’. This is the value at risk or to be gained, based on the difference between sustainability perceptions and actual performance.
The 2024 Sustainability Perceptions Index finds that in the spirits sector, Moutai leads with the highest Sustainability Perceptions Value of USD5.9 billion.
(excerpt from a release)

12th June’24, New Delhi: In an extraordinary collaboration bridging the realms of Westeros and the realm of fine spirits, Indri Single Malt Indian Whisky, in partnership with Warner Bros. Discovery Global Consumer Products, proudly introduces its latest masterpiece inspired by the Game of Thrones franchise - the 'House of the Dragon’ Exclusive Edition. Crafted in homage to the highly anticipated return of the HBO Original Series, House of the Dragon, this exclusive edition stands as a unique partnership, the first of its kind in India's single malt market.
The two exquisite expressions are inspired by the iconic councils of Westeros:
House of Black: Representing the fiery spirit of the Black Council from House of the Dragon, this single malt whisky entices with notes of sweet toffee, creamy vanilla, and subtle peat on the nose. The palate unfolds a symphony of flavours, from sweet chocolate and toffee to hints of earthiness, dates, figs, and vanilla. The finish leaves a lingering impression of sweet richness intertwined with a gentle peatiness, promising a thrilling journey for the adventurous palate.
House of Green: In tribute to the refined tastes of the Green Council, this single malt whisky exudes elegance and sophistication. On the nose, hints of ripe bananas, vanilla, toffee, honey, raisins, and pineapple create an inviting aroma. The palate is delicate yet complex, offering a bouquet of sweet, fruity, floral, and nutty flavours, complemented by elegant spice, chocolate, and dried fruits. As the journey concludes, a subtle sweet finish with lingering fruitiness leaves a lasting impression, reminiscent of the luxurious courts of Westeros.
“Partnering with Indri Single Malt Indian Whisky for their House of the Dragon inspired - series is thrilling. It's a fusion of craftsmanship and storytelling, extending their influence into the lives of fans. We are excited to curate products inspired by Warner Bros. Discovery’s' vast entertainment universe, and this collaboration promises to captivate enthusiasts of both Indri and the Game of Thrones franchise," enthused Vikram Sharma, Head of APAC Consumer Products at Warner Bros. Discovery.
The Indri single malt whisky whispers a tale—a symphony of flavours that dance upon the palate, invoking the senses and stirring the soul. Every sip of this exclusive edition is an invitation to embark on a journey through the ancient annals of Westeros, where legends are born and destinies are forged. With each expression, whisky enthusiasts and fans of the acclaimed series alike can raise their banners and choose a side.
Speaking about the collaboration, Siddhartha Sharma, Founder, Piccadily Distilleries, expressed his excitement, stating, "We are thrilled to embark on this epic journey with Warner Bros. Discovery Global Consumer Products to celebrate HBO's House of the Dragon, bringing the rich legacy of Westeros to life through the artistry of our single malt whisky. This innovative partnership sets a new standard for collaboration and creativity, further solidifying Indri's position as the leading whisky brand from India.”
The ‘House of the Dragon’ Exclusive Edition by Indri will be available in select premium outlets in India and exclusively at Delhi Duty Free with price ranging between INR 6000 – 11,500 depending upon the state available in.
 (excerpt from a release)

John Distilleries Pvt Ltd's Paul John Whisky, renowned for its exceptional award-winning Indian single malts, proudly introduces its exclusive partnership with Avolta Duty Free to unveil an exclusive single cask release for global travellers at Kempegowda International Airport Bengaluru. This single cask single malt expression is bottled exclusively for global travel retail and is available at the T2 Duty Free from 30th May. The cask is dedicated to the city of Bengaluru and the packaging has been thoughtfully designed, capturing the glorious spring blossoms of this famous Garden City. This release marks a significant milestone in the brand's illustrious journey, epitomising its commitment to excellence and innovation in the world of whisky. 
Crafted in the tropical coast of Goa, India, this exotic single-cask Unpeated Madeira expression embodies the essence of Paul John Whisky's artistry. Aromas of delightful Christmas cake, dry plum, and Manuka honey laced with a lively orange zest lead to a blend of rich flavours, from sweet vanilla and dark chocolate to a subtle tinge of dry resin, culminating in a bold and gratifyingly oaky finish.
“We are honoured to launch our first exclusive single cask global travel release at Bengaluru International Airport Duty Free with our partners Aolta, and to offer an elevated and unique whisky experience to travellers,” said Paul P. John, Chairman of John Distilleries Pvt Ltd. “The city holds a special place in our hearts, and partnering with one of the finest airports in the country is a true honour. This exclusive release is a tribute to Bengaluru that allows us to showcase the vibrant flavours of India in every sip. We are excited to present a taste of our finest creation, available exclusively at the airport's Duty Free.”
With only 228 bottles, this non-age statement (NAS) single-cask release is priced at USD 300 per bottle. With a track record of over 305 international awards, including recognition as the Best Distillery and Best Master Distiller, Paul John Whisky continues to set the standard for excellence in the Indian whisky industry.
(Excerpt from a release) 
The expression is bottled at 58% alcohol and is unpeated with a Madeira Cask finish. 

The world’s largest selling whisky McDowell – now in its first-ever luxury avatar. From the heart of the Western Ghats, nestled among the misty peaks and valleys of the Sahyadris, emerges an extraordinary spirit: the McDowell’s & Co. Distillers Batch Indian Single Malt. 
 Celebrating McDowell’s illustrious 125-year heritage, this limited-edition single malt is an exquisite whisky available to a select few. Crafted through a signature triple-cask distillation process, the liquid exudes notes of sweet wood and luscious fruit - a mark of excellence for your dram collection. Standing as a tribute to Indian artistry, provenance, and rarity, encapsulated within 6000 bottles. 
It is first matured in Ex-Bourbon and Virgin Oak Casks and then in Cabernet Sauvignon and Shiraz casks unique to the Sahyadri terrain, which add an exceptional vintage character to the whisky, making it unlike any other. On the nose, the whisky boasts aromas of vanilla and rich fresh fruit, complemented by gentle afternotes of citrus and spice. On the palate, it offers a velvety richness and complex layers of sweet wood and fresh fruity flavours, resulting in a mellow-sweet and lingering finish.
Speaking about the launch, Vikram Damodaran, Chief Innovation Officer, Diageo India, says, “With McDowell’s & Co, we are placing consumers at the forefront by curating unparalleled drinking experiences with world-class spirits that embody luxury and craftsmanship. With seven distilleries strategically located across the country, access to unique local ingredients and raw materials, and a team of over a hundred skilled craftspeople, we are pushing the needle of innovation to revolutionize the way Indian consumers drink and socialize. Our McDowell’s & Co Distiller’s Batch Indian Single Malt is the first of many new liquids to come from our premium portfolio and is a tribute to our rich legacy. With provenance, luxury, and rarity at its core, this spirit represents the pinnacle of whisky craftsmanship – backed by 70 years of expertise and crafted for discerning consumers who value the best that India has to offer.”
Founded 125 years ago, McDowell’s and Co stands as India’s original alco-bev pioneer - synonymous with excellence, high quality, and fine spirits. In 1959, the company established its first distillery in Cherthala, Kerala. This marked the genesis of the McDowell's No.1 brand, which soon launched its brandy and later expanding to introduce whisky and rums, thereby becoming the first to offer a diverse portfolio of spirits from a single house of brands. In 1968, the brand launched McDowell's No.1 Whisky, marking the inception of the world’s largest selling whisky, born out of India.
It is currently available in Haryana only. 
( Excerpt from a release) 

D’YAVOL, a global luxury collective, unveils D’YAVOL VORTEX, a premium blended Scotch whisky. VORTEX delivers a full and complex palate, striking a perfect balance between rich malt flavours, sherried sweetness, and subtle peat. Crafted by marrying carefully selected single malt and single  grain whiskies from across Scotland, VORTEX stands out with its layered character, leading consumers on a journey of sensory discovery.
Following the successful launch of D'YAVOL Single Estate Vodka and D'YAVOL INCEPTION, a 100% blended malt Scotch whisky, in 2023, D'YAVOL VORTEX represents a strategic move to explore diverse expressions within the premium Scotch whisky category. Partnering with beverage industry leaders AB InBev India strengthens D'YAVOL's position in the market and bolsters its ambition to become a leading premium spirits collection.
Commenting on the launch, Vineet Sharma, Vice President – Marketing and Trade Marketing,
AB InBev India, says, “We are thrilled to introduce VORTEX, a remarkable blended Scotch whisky that further strengthens D’YAVOL’s position as a leading purveyor of exceptional spirits. This launch
reinforces D’YAVOL’s dedication to offering a diverse portfolio of premium spirits, allowing consumers to discover their perfect choice. “
VORTEX offers a tantalising sensory experience with its rich aroma characterised by malty sweetness and fruity undertones intertwined with subtle peat. On the palate, indulgent notes of orchard fruit, creamy vanilla, and fudge dance harmoniously with a touch of soft smoke. The finish is exquisitely smooth, leaving behind lingering notes of peat and spiced fruit. Best savoured neat, this exceptional blend is presented in a 750ml bottle with an ABV of 43.5%, available at an MRP of ₹5,350 in Maharashtra and ₹4,500 in Goa
(excerpt from a release)
​

Bombay Sapphire's Stir Creativity  aims to revive and enable creative self-expression amongst the audience as the world around us is overflowing with inspiration. With a strong belief in the creative potential that  exists within everyone, waiting to be sparked by the most unexpected things, The “Saw this Made This” campaign aims for us to get inspired by the landmarks, natural art or beauty around us and riff on it to create an extraordinary new art. It also aims at bartenders to get inspired from the cities we live in and craft a Bombay Sapphire special cocktail. 

The endeavor offers gin enthusiasts a combination of India’s rich tapestry and art of mixology. Each cocktail in this city-inspired menu is a tribute to the vibrant locales that define the essence of India. For instance, the beauty of the intricate details of Taj Mahal’s majestic minarets in Agra, the vibrant queen’s necklace of Mumbai, the delicate pink trumped trees of Bengaluru's Cubbon Park and the laid-back charm of the tall palm trees in Goa's Parra Road. Infusing the essence of each of these beloved destinations into each sip, the cocktails transport drinkers on a captivating journey through the heart and soul of India's vibrant landscapes.
 “What I’ve found surprising is that so many things that could be quite ordinary until someone shows what it could be turned into. For us at Bombay Sapphire, we’ve seen how bartenders have crafted their cocktails because they saw something in these cities that they’ve fallen in love with. The campaign is something that a lot of bartenders have taken to heart. We’ve heard so many stories from bartenders about how they’ve had a new love for their craft, and discover this renewed, creative energy and inspiration,” says Mahesh Kanchan, Marketing Director at Bacardi India
( Excerpt from a release)

​South Seas Distilleries and Breweries Private Limited, a legacy Alcobev company launched ‘Crazy Cock’ – their first retail whisky brand with 2 expressions the Double Oak and Dhua. An ode to the mythical rooster sporting a monocle, the name symbolizes a new era for home grown whiskies, celebrating the Indian subcontinent, and distilling its best flavors for whisky enthusiasts across the globe. 

South Seas Distilleries founded in 1984 by Mr Viraf Chinoy, is located in Dahanu on the northern coast of Maharashtra and has become synonymous with crafting exceptional luxury whiskies and spirits. The company's journey is a remarkable story of entrepreneurial vision across 4 generations of a Parsi family, enabled from pioneering distilleries set up since 1929, through the trials and tribulations of prohibition, to a rebirth in 1975, and the setting up of South Seas in 1984 - a fitting illustrious successor to extend one of the oldest distillery legacies in India. Known for setting up the countries biggest copper pot stills and maturation house, South Seas who has been producing the malt for others finally launches its own. 

Crazy Cock stands out as an exceptional single malt whisky crafted from 6-row Indian barley, carefully selected from the pristine plains of North India. The barley undergoes malting and distillation using the traditional method in copper pots. The whisky is matured in ex-bourbon and ex-sherry casks, for a full-bodied, complex flavor. Specially smoked batches add a rich, peaty dimension reserved for Crazy Cock Dhua.

"In the dynamic landscape of global spirits, Indian whiskies are currently enjoying a spotlight. Our esteemed clientele includes some of the world's leading alcohol beverage giants, a testament to our longstanding partnerships. Shifting from corporate engagements to catering to individual connoisseurs of luxury, our distillery has been honing the art of distillation for over three generations. This initiative is a celebration of our enduring craftsmanship, as we joyfully continue our legacy by crafting a new array of exceptional whiskies under the banner of Crazy Cock.” Said Mr. H.V. Chinoy
​
​The MRP in Mumbai for the Double Oak expression is 8900/- and Dhua is 12500/- per 750 ml bottle.

Anggel's Share, a prominent importer specializing in exquisite wines and spirits launches Tequila Rose the revolutionary and globally top-selling strawberry cream liqueur in Mumbai. 
In 1996 Tequila Rose emerged as the first-of-its-kind drink to challenge convention by pairing cream with something other than Irish whiskey. Tequila Rose is an exciting alcohol liqueur that is a unique blend of strawberry-flavoured real dairy cream mixed with a splash of Mexican tequila. Strawberry cream provides sweetness, softness and roundness with a hint of Tequila that gives the spirit liqueur great body, depth and structure.
Price - Rs 4800 for 700ml (Mumbai)

Baagh is not your traditional gin. Unlike most gins which are juniper forward, Baagh boasts a citrus-forward profile that combines the zesty tang of Nagpur orange and the crispness of lime, complemented by subtle hints of spice. But Baagh also goes beyond being a great tasting gin. A portion of profits from Baagh, will be dedicated to agrobiodiversity and re-wilding initiatives in Assam, in partnership with The Balipara Foundation. The distillery also sources ingredients from local farmers, ensuring that the land and its people benefit from the production process. All of which is captured in its tongue in cheek line, ‘No Planet No Party’.
CEO and Founder Jatin Dev Bobb along with his founding partners Mohamed Rizwan and Manu Chandra established Chhota Hazri Spirits in a post-Covid world. The name takes inspiration from the traditional refreshment consumed by troops stationed in Northern India during the 19 th century, as well as the morning rituals followed in certain army regiments and boarding schools to this day. 
This gin is incredibly smooth and enjoyable to drink even when sipped on its own. Crafted with the Indian palate in mind, it’s delightful notes of fresh citrus and impeccable smoothness are truly enhanced when paired with tonic and soda, complemented by a refreshing citrus slice.
Baagh is available in select retail outlets, restaurants, and bars in Mumbai at a recommended retail price of Rs 1995. Join us in raising a glass to the planet while enjoying a great-tasting gin.
​(excerpt from a release)

For the first time in France, players from the global rum ecosystem will meet for three days to
discuss the major challenges and opportunities that shape the future of the sector. Buyers
and public institutions from more than 20 producing countries, as well as players from the
entire rum value chain, will be expected in Paris. The World of Rum 2024 is a dynamic forum
for announcing new initiatives in the Rum Ecosystem and sharing experiences and
innovative ideas. This first edition will have no less than 50 exhibitors and 22 countries
representations. As a partner of the event, Business France will be supporting a group of 20
companies in its Overseas pavilion. The opportunity to discover exceptional artisanal rums,
with more than 25 brands: agricultural rums, arranged rums, amber rums, white rums, old
rums and many more.
A pioneering event: rum beyond tasting
Unlike traditional events focused on tasting, the World of Rum stands out for showcasing the
entire Rum Ecosystem: producers, distributors, manufacturers, harvesters, international
buyers, influencers, manufacturers of bottles, casks, yeast, etc. A unique opportunity to
discover young French distillers, new 100% ecological packaging solutions, the prowess of
artificial intelligence in serving the Rum Ecosystem and the virtues of sugar cane for the
benefit of the pharmaceutical industry. For Patrick LOGER, event organiser: “Given the worldwide craze for rum, this first international edition in Paris is an opportunity for all the players in the Ecosystem, from all horizons, to explain and understand the strong international growth of the market for this spirit.”
France and rum: an artisanal revolution underway
At the heart of this taste revolution, France is a pioneer for the rum industry. The creation of
new distilleries right in the heart of the metropolis is testimony to this rise, propelling the
country to the forefront of the international scene. Young French entrepreneurs are starting to
create spirits and embody a revival in French-style artisanal excellence. From Saint Pierre to
Miquelon, via Brest, rum has the wind in its sails and is asserting itself as the only spirit to
record growing demand for the 26-49 age group. A trend that highlights the flourishing
innovation that characterizes the French rum landscape.
An exploration of trends and mixology
The World of Rum acts as a catalyst for emerging trends in the world of spirits. International
speakers and professionals will share their success stories in the Wines and Spirits industry.
With in particular Japan and its high-quality whiskeys, Mexico and its tequila and of course
France with its champagne. The new French rum players will join the discussion to highlight
their innovative production practices and their relationship to sugar cane cultivation.
Internationally renowned bartenders will decipher the exciting evolution of mixology, which
contributes to the development of rum, particularly in Asian countries.
(Excerpt from a release) 

Paul John Indian Single Malt announces the launch of the limited Paul John Christmas Edition 2023, the 6th release of the exclusive Paul John Christmas Edition series. Made at the award-winning distillery of John Distilleries in Goa, India, and with just 8,682 bottles released across all
markets this unpeated single malt of 46% ABV is a much awaited Collectors Whisky.
Matured in ex-bourbon casks, finished in a Single Vintage Colheita Tawny Port Cask, and with no added colours or flavours, the Paul John Christmas Edition 2023 stands as a testament to the brand's dedication to crafting unforgettable whisky experiences.
Aromas of creamy vanilla custard, dark chocolate, and rich dry fruit lead to deep flavours of sweet oak, velvety mocha, warm caramel, vanilla, and a subtle hint of spice on the palate. The finish is exuberantly fruity and delightfully long. ‘Our first Christmas Edition was released in 2018 with a very limited number of bottles, and ever since we have found this annual release to be much awaited across all markets,” remarks Paul P John, Chairman, John Distilleries Pvt Ltd,
“This anticipation always inspires us to create even more special and exclusive editions every year, and this year we’re hoping to add more joy to the festive season and have chosen to release the Paul John Christmas Edition 2023 earlier than usual."
​(Excerpt from a release) 

Spaceman Spirits Lab of Samsara fame have set foot in the Rum game with the launch of Sitara. They have come up with 2 expressions, a white and a spiced.  The Maiden Voyage, is a blend of the finest rums distilled on the tropical shores of the Indian Peninsula.
The first release from the Maiden Voyage, is a barrel aged white rum, a blend of column & pot distilled Indian rums that are aged in Virgin American Oak barrels and then charcoal filtered to achieve a clear and delicious rum. 
The second release, a Botanical Spiced Rum is also a blend of column & pot distilled Indian rums, however, this expression is aged for a longer duration and then blended with seven botanical distillates to create a spiced rum with a distinctively Indian personality.
SĪTÄRĀ Barrel Aged Rum (INR 1200) and SĪTÄRĀ Botanical Spiced Rum (INR 1350) are now on shelves across Goa with other select states to follow soon! 

Himmaleh Spirits, India’s first traceable distillery focused on artisanal spirits, today announced the launch of its first product, Kumaon & I - a provincial dry Gin that celebrates the unique terroir and rich flavours of Uttarakhand’s Kumaon region.  
With a strong focus on farm-to-bottle and sustainable sourcing, Himmaleh Spirits is a family-owned and independent artisanal spirits distillery founded by Ansh Khanna and Samarth Prasad. The company aims to encourage consumers to drink better by shaping not just a legacy of spirits but also a legacy of social and environmental responsibility. Its hyperlocal approach drives it to work only with botanicals from Uttarakhand, fostering sustainable progress for the region. 
About Kumaon & I – India's First Provincial Gin 
A careful curation from the house of Himmaleh Spirits, Kumaon & I is an all-natural Himalayan dry Gin made from fresh Himalayan spring water. It embodies a unique selection of 11 regional botanicals that are slowly distilled at source for 9 hours, to extract the maximum flavour and lend a distinct texture to the spirit.  Among its standout botanicals are Timur, a berry-like Szechuan pepper that infuses a delightful fusion of fruitiness and spice, and Black Turmeric, cultivated at an altitude of over 10,000 feet, endowing it with an extended growth cycle and a richly concentrated flavour. This is complemented by coriander seeds and two distinct citrus fruits – Galgal, a local citrus variety, and Kinu, which introduces nuanced sweet undertones.  
Label & Bottle Design 
The logo and bottle design draw inspiration from the traditions and culture of the Kumaon community. The black circles symbolise the circularity of sustainable farming, while the lines embody the commitment to traceability through local sourcing and the dedication to the ‘farm to bottle’ ethos. The colours (white and red) trace their roots to Aipan, a local hand-painted art form drawn on a smooth surface of wet ochre mud (Geru), which is red. A white paste (Bisvar), made by grounding cooked rice in water, is used by women to draw patterns on this surface. 
Ansh Khanna, Co-Founder of Himmaleh Spirits, said, “Having witnessed the incredible wealth of natural resources in India, we decided to delve deeper into using a hyperlocal approach to spirit production. We are thrilled to introduce Kumaon & I, India’s first premium provincial Gin crafted from unique Himalayan botanicals like Timur and Black Turmeric, along with local citrus fruits like Galgal. These ingredients create an earthy essence and an unmistakable mouthfeel that encapsulate the flavours of Uttarakhand.”  

Current Availability: Rs 2,700 (Uttarakhand), Rs 2,896 (Goa), RS 3000 (Gurgaon)
(Excerpt from a release)  
 
 

Mumbai, Maharashtra, India 
East Side Distillery, Goa-based craft spirit company, announces a prestigious win for its latest venture, Portal Gin. Portal Gin has bagged the prestigious Silver Award at the 2023 Asian Gin Masters held in Hong Kong. This remarkable achievement follows in the footsteps of DOJA Gin, the world's first Indo-Japanese Gin, also crafted by ESD, securing the same accolade at the highly regarded Asian Gin Masters in 2022.
 
Portal is a London Dry Gin, meticulously crafted using an array of botanicals including juniper berries, coriander, lime, orange, angelica root, thyme, liquorice root, black pepper, green cardamom, and ginger root. Each botanical is intricately measured and blended to achieve the perfect symphony of flavours, culminating in a gin that stands unparalleled in terms of both taste and quality. As a result, this gin exudes a harmonious and refreshing profile, possessing a complexity and sophistication that belies its remarkably affordable price point. 

Reflecting on this win, Victor De Benito, Head Distiller & Global Brand Ambassador, East Side Distillery and Member of the Gin Guild said, "Our journey at East Side Distillery is about more than just creating beverages; it's about creating experiences. Each bottle we produce is a fusion of tradition and innovation, encapsulating the rich tapestry of global influences that inspire our craft. This win reinforces our belief that quality should be accessible to all, and Portal Gin, with its intricate botanical blend, is a testament to that vision.”
( Excerpt from a press release) ​

HAMILTON, Bermuda- -Bacardi Limited, the largest privately held international spirits company in the world, announced today the completion of a transaction that makes the family-owned company the sole owner of ILEGAL Mezcal®, a leading super premium artisanal mezcal.
The transaction follows a successful relationship in which Bacardi partnered with ILEGAL since 2015. The super premium plus mezcal category is growing at a fast pace and is expected to grow at a CAGR of 16% over the next five years according to IWSR. Between now and 2027, the agave category – which includes both mezcal and tequila – is expected to be the sixth largest category globally, and it recently overtook American Whiskey to become the second largest category (by value) in the U.S. At 86% of global market share, the United States dominates the super premium mezcal category. (Source: 2022 IWSR).
“We believe that ILEGAL has the credentials to own and lead the super premium mezcal category at a global level. ILEGAL perfectly complements our portfolio and bringing it into our business sets the brand up for even greater growth as mezcal captivates more and more consumers,” says Barry Kabalkin, Vice Chairman of Bacardi Limited.
“Bacardi and ILEGAL have a shared commitment to communities, quality, and environmental sustainability that we will build upon together as we look to invest for the long term. As a family-owned business for seven generations, we are always building for the future to maintain the legacy that is Bacardi,” says Mahesh Madhavan, Bacardi Limited Chief Executive Officer.

ILEGAL, recognized globally for its lifestyle branding, also prides itself on being a responsible and sustainable business. They work with fourth-generation maestros mezcaleros in Santiago Matatlán, Oaxaca, Mexico. ILEGAL Mezcal is double distilled in small batches using 100% Espadin agave. ILEGAL Mezcal is 100% natural and uses no artificial colors, yeasts, flavors, or additives. It is certified as artisanal mezcal by the Consejo Regulador del Mezcal (CRM).
John Rexer created ILEGAL in 2006, after years of working with small distillers in Oaxaca to make mezcal for his bar in Guatemala. John’s goal has been to bring the finest artisanal mezcal to a global market. He has worked closely with the distillers in Oaxaca to create sustainable jobs, and to be a positive force in protecting the environment and preserving local culture. John will continue to guide the vision of the brand.
“We are excited about the next stage of the journey,” says John Rexer. “Success for ILEGAL goes beyond seeing more of our bottles on shelves; it’s about building our business the right way. We will always be committed to artisanal production, the Oaxacan community, and our core values. Being a part of Bacardi will bring ILEGAL to a larger audience while maintaining our commitment to sustainability and growing the business responsibly.”
ILEGAL Mezcal is available in Joven, a full-bodied agave flavor with a light smoke; Reposado, aged six months in medium-charred American oak; and Añejo, aged to taste for 13 months using a combination of new and used American oak, medium char barrels.
(Excerpt from a release) 

Premium alcohol brands have continued to grow and sell in the face of the global cost of living crisis, reveals a Euromonitor International expert.  Spiros Malandrakis, Head of Alcoholic Drinks at leading market research firm Euromonitor International, said that from champagne to ultra-premium English gin and from Tequila to prestige Dark Rum all the way to non-alcoholic spirits and aperitivo-embracing bitters, premiumization remains firmly in the spotlight.   “This is premiumisation against all the odds. Aspirational momentum is overcoming the cost of living crisis. In fact, iconic segments that are now intricately associated with aspirational consumption and increasingly higher end offerings are among the top sales performers,” said Spiros. 

The purchase of premium wines, spirits and non-alcoholic alternatives by consumers during the steepest inflationary spirals in modern history reflects the diverse range of consumer behaviours and motivations that exist within a population. For many consumers indulging in premium products is seen as a way to enjoy occasional luxuries or as a form of escapism. The consumption of premium wines and spirits can also be viewed as a status symbol or a reflection of personal taste and sophistication. Some consumers are willing to allocate a portion of their income to maintain their desired lifestyle, impress others and demonstrate their social standing or expertise in the field of wines and spirits. 
​
Spiros said: “The inexorable march towards ever more premium offerings has been a key theme and driver for the alcohol industry for decades and there is no category that remains impervious to the trend’s relevance and long-term appeal. As one of the steepest inflationary spirals in modern history places extraordinary pressure on drinkers’ discretionary incomes, the premiumization mantra is being put to the test and the results are proof of how solidly embedded it has now become. Contrary to expectations and parallels to previous recessionary cycles, there are no significant signs of sustained or heavy trading down - at least not just yet!” 
​(Excerpt from a release)