Blended Scotch whisky, Chivas, has unveiled a fresh new look for its flagship blend - the biggest redesign in Chivas’ 112-year history. Chivas 12 - one of the world’s biggest-selling Scotch whiskies - has undergone an extensive redesign of its bottle, label, and pack to usher in a striking new look that blends boldness, modernity, and status while still flexing the luxury and distinguished heritage long associated with Chivas.
 The redesign sees the iconic Chivas 12 bottle reshaped and elongated to stand taller and prouder while still retaining its recognisable rounded shoulders. A redesigned crest shines a light on the beating heart of Chivas – the ‘luckenbooth’, a symbol embodying the Chivas values of ambition, generosity and unapologetic success.
 The outer box has undergone a complete renewal with a vibrant burgundy replacing the familiar silver and gold tones as the principal colour scheme. The package retains the intricate detailing and textured finish loved by Chivas fans worldwide.
 The entire redesign project was conceived with sustainability at its heart as part of company’s target of 100% recyclable, reusable, compostable or bio-based packaging after few years. The new bottle is lighter, saving over 1000 tonnes of glass annually, while the outer packaging is now made from fully recyclable materials. The whisky in each bottle remains the same renowned smooth, rich and generous Chivas 12 blend.
 The redesign is inspired by the aesthetics of a new, style-conscious generation of Scotch Whisky drinkers who are reforming and re-evaluating what luxury looks like.
 Commenting on the new look of the iconic Chivas 12, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said, “This is a colossal change for the brand, that seeks to introduce the new generation of Chivas drinkers to vibrant choices. The new design adds Boldness, Modernity and a bit of flash to the Iconic and Timeless heritage of Chivas. Through the redesign, we aim to build a stronger connect with our millennial consumer, who is unapologetic about their success and choices in life. Sustainability has been at the helm of reconceptualising Chivas 12 for a new conscious generation. The redesign also brings the brand’s commitment to sustainability to the forefront.” 
 ( Excerpt from a release)

Bengaluru, India
Salud Beverages, the makers of Ready to Drink brand G&T 2.0 is is now launching 3
more pour and enjoy variants; a Watermelon & Mint G&T 2.0, Salud Strong, and Salud Sonic. They are price at Rs 130 for 275 ml
WATERMELON & MINT G&T 2.0
The oh-so-cooling vitality of watermelon and the zesty thrill of mint meet for an experience like a summer holiday in a bottle.
STRONG (8% alcohol)
Classic English Juniper-crafted gin gets an update with an effervescent aerated twist and a stronger kick.
SONIC
SOda and toNIC – a classic Japanese mix – with an Indian twist highlights this low-sugar gin refresher with just 99 calories.
For more details , go to https://www.salud.co.in/

​For a second time this year, Campbeltown-based Glen Scotia has been recognised for its whisky-making abilities after scooping yet another prestigious award. The distiller has been named the Scottish Whisky Distillery of the Year at the Scottish
Whisky Awards, an accolade it receives just seven months after being crowned as the ‘Best in Show’ and thus Best Whisky In The World 2021 at this year’s San Francisco World Spirits Competition (SFWSC) for its Glen Scotia 25-Year-Old expression.
It is the first time that one distillery has won both awards in the same year, demonstrating the increasing stature and visibility of the Campbeltown whisky producer. Glen Scotia hails from Scotland’s smallest whisky-producing region. Once known as the “Victorian Whisky Capital of the World,” in its heyday, the small coastal town was home to over 30 distilleries. Today, Glen Scotia is one of just three surviving distilleries but through a programme of continued investment and local effort, Glen Scotia is growing its presence in the UK and international markets, allowing the potential of Campbeltown to once again be realised.
Iain McAlister, Master Distiller and distillery manager at Glen Scotia, said: “For a long time Campbeltown was the forgotten whisky region, however, in recent years there has been a real resurgence in interest in the type of whisky we produce here. From the Victorian era until the present day, whisky has always been at the heart of this
community. The techniques and craftsmanship that make our whisky so unique have been passed through generations, and I am thankful that we have managed to revive the whisky- making heritage of Campbeltown long after many of its distilleries fell away."
Excerpt from a release
( Glen Scotia is represented in the sub-continent by Fermentras India)

Glenfiddich, the world’s most awarded Single Malt Scotch Whisky brand,
has partnered with BlockBar, the premier non-fungible token (NFT) marketplace for luxury wine and spirits products, to launch a series of 15 limited edition liquor NFTs. Each NFT corresponds to a physical, exceptional bottle of a 1973 46 year old Armagnac cask finish Single Malt Scotch Whisky that is sold by Glenfiddich.
The tokens are offered exclusively through BlockBar’s innovative NFT platform, which enables Glenfiddich to digitize and sell exclusive spirits products as NFTs directly to consumers, whether for personal consumption, collecting, or investment purposes. Upon purchasing the NFT, the buyer can then become the owner of the real-world physical product represented by the NFT, with the NFT serving as a
digital receipt that verifies the buyer’s ownership and the authenticity of the product. The buyer has the choice at any time to resell or transfer the NFT through the BlockBar platform or to redeem it for the physical version. The benefits of purchase doesn’t stop there; BlockBar is also responsible for storing the product and, upon request, delivering it to the buyer.

​Glenfiddich, the world’s most awarded Single Malt Scotch Whisky brand,
has partnered with BlockBar, the premier non-fungible token (NFT) marketplace for luxury wine and spirits products, to launch a series of 15 limited edition liquor NFTs. Each NFT corresponds to a physical, exceptional bottle of a 1973 46 year old Armagnac cask finish Single Malt Scotch Whisky that is sold by Glenfiddich.
The tokens are offered exclusively through BlockBar’s innovative NFT platform, which enables Glenfiddich to digitize and sell exclusive spirits products as NFTs directly to consumers, whether for personal consumption, collecting, or investment purposes. Upon purchasing the NFT, the buyer can then become the owner of the real-world physical product represented by the NFT, with the NFT serving as a
digital receipt that verifies the buyer’s ownership and the authenticity of the product. The buyer has the choice at any time to resell or transfer the NFT through the BlockBar platform or to redeem it for the physical version. The benefits of purchase doesn’t stop there; BlockBar is also responsible for storing the product and, upon request, delivering it to the buyer.
GlenFiddich 1973
The dram will come in a 70 cl bottle at 43.9% ABV and presented in a Baccarat Crystal decanter. 
Nose
Sublime, rich and lusciously fruity. Dark fruits, like plums and figs, complemented by sensational sweet syrup notes that reflect the incomparable influence of the long finishing in ex-Armagnac Butts.
Taste
Very deep and rich with lots of tannin and robust oak notes overlaid with an elegant vanilla sweetness from its years in American oak.
(Excerpt from a release)

Bangalore, Karnataka, India
Salud Beverages, an Urban Lifestyle brand that was launched in Karnataka earlier this year, raised USD 1.1 million as of March 2021.
 
Salud Beverages, an Urban Lifestyle brand that was launched in Karnataka earlier this year, raised USD 1.1 million as of March 2021. The VC fund, comprising actors and HNIs includes serial entrepreneur and leading Indian actor Rana Daggubati, and former Managing Director of Microsoft India, Srinivas Koppolu, among others backed by Prasad Vanga’s Anthill Ventures.

The fund was primarily used to establish a formidable retail presence with flagship brand Salud G&T 2.0, a bottled gin and tonic cocktail, as well as to build a diverse product portfolio. This resulted in G&T 2.0 being available in over 500 retail outlets, with 250,000 bottles sold and a consumer base that is growing every passing day. 
After successfully launching the brand in Karnataka, bringing out the country's first RTD gin and tonic in a bottle, Salud followed it up by introducing Salud Merch and Salud Sessions. Salud Merch offers an exclusive range of fashion and lifestyle merchandise and accessories. Salud Sessions, the music label, collaborates with leading DJs from around the country creating compilation volumes of electronic beats, accompanied by music videos.

Sharing his views on Salud’s journey so far and about the market at large, Ajay Shetty, Founder-Director, Salud Beverages said, "We are a focussed brand striving to put India on the global map, alongside the best countries in the world, with some of the finest spirits including bottled cocktails, craft spirits, non-alcoholic beverages and more. And not to stop there, but continue to innovate with products and experiences that will lead to a loyal consumer base, on the way to our big-picture goal of becoming an aspirational global lifestyle brand."

Ready-to-drink (RTD) cocktails are fast becoming the drink of choice – from millennials to connoisseurs alike. Everybody is warming up to the idea of bottled cocktails, and it cuts across demographics, culture and lifestyle.

Salud G&T 2.0 is currently available in three refreshing flavours - Original, Cucumber and Lavender, all of which are distilled in Goa. These bottled cocktails are made of English Juniper, botanicals sourced from Europe, and the finest Indian tonic, giving consumers a premium quality experience with affordable pricing.

The Indian alcobev ecosystem has become increasingly dynamic in recent times. This is a result not only of many players entering the market but also the appetite of a consistently growing consumer base that has shown great interest in healthier, more responsible and more unique and modern drinking options. Reports indicate that the global size of RTD cocktails market is expected to clock USD 1775.1 million by 2028, and India is ripe with potential, ranking among the top 3 largest alcoholic beverage markets in the world. 

In the coming days, Salud will expand its footprint into other markets such as Goa and Orissa and additional domestic markets. It will also be adding new flavours to the G&T 2.0 range, as well as expanding with new offerings in both, the alcoholic and non-alcoholic beverage segments. It expects to triple its current sales by the end of FY 2021-22. Entering international markets in the Middle East and Europe is also a part of the long term strategic plan that should materialise by the end of the year.  
​(Excerpt from a release)

New Delhi, Delhi, India
Seagram’s 100 Pipers, the largest selling Scotch whisky in India, continues to achieve bigger milestones and set new benchmarks in the industry. It has proven itself to be a market leader, thought leader, and innovation leader. In the last business cycle, Jul’20 - Jun’21, 100 Pipers has broken not one but two records.
 100 Pipers became the first & only Scotch brand in India to cross the 1 Million+ case mark in annual sales, twice - a solid stamp on the consumers’ love for the brand.

Adding to this success streak, the brand’s premium variant ‘100 Pipers Blended Scotch, Aged 12 years’ crossed 100,000 Cases in annual sales for the first time ever since its launch in 2012. A notable performance by the aged variant – it is now the largest selling 12-Year-Old Scotch in India, confirming that “Age Matters” to the discerning Indian scotch aficionado.

Asserting its dominance in the Scotch whisky market, the brand had recently launched a new variant ‘100 Pipers Blended Malt Scotch, Aged 8 Years’. This is the first & only ‘100% Malt’ Scotch offering in the Standard Scotch category – a game-changing innovation by 100 Pipers.

With a global footprint spanning 8 countries across Asia, Europe, Africa, Middle East & South America, 100 Pipers brings a truly international experience to the Indian consumers, with the widest range of unique Scotch variants. It is also the 2nd largest Scotch whisky in Asia.

Commenting on the multiple achievements, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said, “100 Pipers continues to shape the Indian Scotch segment & set new records. This is driven by its increased popularity among the younger, aspirational consumers who are resonating strongly with the brand’s purpose-led initiatives due to their uniqueness, authenticity & credibility."

As the largest whisky market in the world, India’s scotch segment continues to be highly aspirational for whisky consumers. With sales hitting bigger benchmarks across variants and a keen eye on leading innovation, Seagram's 100 Pipers is poised to continue as the dominant force in the market.
​(Excerpt from a release)

The Undisputed leader in the premium whisky category, Seagram’s Blenders Pride has introduced a limited-edition pack in association with design maestro Manish Malhotra. The limited-edition pack echoes the impeccable craft of the designer and invites the consumers to ‘taste the stardom’ so one can celebrate the rich taste and unmatched craftsmanship of the pack, making a bold style statement that spells out ‘My Craft, My Pride’.
 The unique collectible reverberates with a contemporary design that is a true representation of the glamourous curations the designer is synonymous with. Inspired by the skillfully crafted smooth blend, the limited-edition pack is adorned with intricate patterns of his creations - with warm metallic accents and tones that build a sense of glamour, celebration, and lifestyle. Manish Malhotra’s time-honed legacy, built over 30 years, is highlighted on the pack, which embodies a seamless blend of fine craftsmanship that reflects his signature style.

Beam Suntory’s International Blended Whisky Oaksmith® Gold and Oaksmith® International win Gold and Double Gold at SIP Awards and both variants win bronze at the London Spirits Competition for its blends.
India’s first International Blended Whisky ‘Oaksmith® Gold’ was recently recognized at two of world’s most prestigious awards in alco-beverages. At the 13th Annual SIP Awards at California, USA, ‘Oaksmith® Gold’ and its blend variant ‘Oaksmith® International’ won Gold and Double Gold - a testament to the Finest Japanese Craftsmanship and world-class quality the blend delivers given its commitment to purity, precision, and finest ingredients. As world’s only internationally recognized spirits competition that uses real consumers as judging panel, both blend variants  competed with more than 1,000 brands from 49 countries, judged on the basis of aroma, taste, and finish.
Additionally, at the 4th London Spirits Competition - ultimate seal of approval in spirits industry globally, both variants won bronze for quality, value & packaging. Judging panel consisted of spirits industry experts, with commercial buying responsibility, to ensure competition winners were exactly the types of spirits preferred by trade as well as end consumer.

Neeraj Kumar, Managing Director, Beam Suntory India said, “It is a moment of great pride for our whisky brands ‘Oaksmith® Gold’ and ‘Oaksmith® International’ to receive a grand recognition at both SIP Awards and London Spirits Competition. Oaksmith® is a premium Indian whisky crafted by Suntory’s Chief Blender, Shinji Fukuyo, and combines the finest Scotch Malts and smoothest American Bourbons using unmatched Japanese blending techniques, bringing best of East and West. These awards are a true honor and testament to the very reason Oaksmith® was launched in India - to be a brand of choice for all, while continuing to offer a premium experience to our Indian consumers. We are extremely delighted that both blend variants ‘Oaksmith® Gold’ and ‘Oaksmith® International’ performed so well at these global award platforms.”
After a successful launch in India in December 2019, the brand is rapidly expanding its geographies across the country while it continues to receive immense appreciation from consumers.  The brand has already sold 100,000 cases in a few months since its launch in India.
(Excerpt from a release)

Asia's 50 Best Bars unveiled it list of top bars ranking 51-100 a week ahead of its finale. This list included bars from 12 countries and 22 cities and the only amongst them from India was Hoots' an erstwhile speakeasy located within the Perch wine and coffee bar in New Delhi. 
The virtual ceremony for the top 50 is slated for 6th May and all eyes certainly would be on Sidecar from New Delhi which emerged victorious at number 40 in 2020 and put India on the cocktail map. 
Here are the others from the 51-100 list with Japan leading with 14 bars followed by Singapore and Thailand with 6 each. 

Mumbai, India
The Happy High, one of the leading wine & spirit education co  now has a category called shopping where we have hand picked recommendations from Amazon for your home bar namely; glassware, bar accessories, wine accessories, cocktail and wine books and also added some interesting syrups and mixers.
An average consumer in India is surely in for a confusing ride when s/he browses an online store showing hundreds of pages for a certain product,at The Happy High they are attempting to bring in convenience with a shortlist basis their experience and a little bit of research. They have mostly listed value for money or budget recommendations which work beautifully but in certain categories like glassware, they have showcased luxury wine decanters, high end whisky decanters, crystal wine glasses etc too. The list is concise and to the point.
" We have created this barware, glassware and wine accessory section to make home bar shopping easy for our consumers who want to pick bartender certified or recommended equipment and tools. The whole idea is to empower consumers and make them a cocktail party or a wine evening ready host." says Ajit Balgi, Chief at The Happy High. 
They plan to keep editing the list on an ongoing basis by taking customer feedback, suggestions and requests. Home Bar Shopping  now looks easy! You can see them in the links below:
Glassware for the home bar
​- Luxury Crystal lead free wine glasses
- Cocktail glasses
- Value for money, premium wine glasses 
- Wine and whisky Decanters
- Whisky, cognac,liqueur glasses 
Bar accessories for the home bar
-Cocktail shaker, Boston, Japanese
- Bar Spoons, Jiggers, Muddler
-Cocktail Strainer
- Pourer 30 ml
-Steel reusable straws
Wine accessories for the home bar
- Vacuum wine pumps
- Wine openers
- Electric wine openers
- Coravin for wine preservation
- Wine pourers & aerators
Syrups and Mixers for the home bar
- Cocktail Syrups, flavoured, maple etc
- Tonic Waters, Ginger Beer
- Nolo Beers, wheat and lager
- No alcohol wines
Cocktail and wine books for consumers

Mumbai, India
The Happy High is proud to announce another service, Cognac tastings for the Indian market. They Cognac masterclasses will cover nuggets from the history of Cognac, the making of Cognac and of course will end with tasting of different Cognacs and the nuances. The Cognac tastings will be conducted by Ajit Balgi a BNIC Cognac educator who is one of the 90 in the world certified by the Cognac association to speak on Cognac. 'Cognac for now is very popular in the southern states of India but has potential across the country because of the fruit and sweeter notes the world's best known brandy has to exude." said Ajit Balgi, a BNIC Cognac educator.
​The workshops will work best in luxury events and HNI engagement activities by luxury real estate cos, entrepreneurial associations  like Young President's association (YPO) , Entrepreneurial Organizations (EO),  wealth management cos and more. 

Mumbai, India
A spirited soiree at The Leela Mumbai saw the launch of two iconic brands from the same distillery tucked away in the islands of Scotland.  The single malt Bruichladdich Classic; an unpeated outlier from the land and the Botanist a dry gin flavoured with 22 botanicals were launched by famed Mixologist Yangdup Lama in the presence of whisky lovers and specialists from the beverages industry. 
Bruichladdich the outlier also shows its wild side with the Octomore ,a 160 ppm peat monster but is yet to launch in the country.  The non-chill filtered malt was best enjoyed with a few drops of water and went well with the range of appetizers showcased by the hotel. The evening started with G&T's and sushis and ended with  old-fashioned, drams of the laddie and chocolates. 
The Bruichladdich and the Botanist are imported and distributed by Sula Selections the import arm of Sula are now available in Maharashtra 

 Having successfully ventured into premium grape brandies with JANUS and J in 2016 Sula Vineyards takes a step further into the world of spirits as they launch their first whisky – Eclipse.
 
Cognac cask aged Eclipse embodies the exceptional French spirit making heritage and the expertise of Sula in selecting the best Indian grapes. Premium quality peated Scotch and then of course premium grains goes in to the produce of this all new whisky too. Eclipse from the House of Sula, is made with a touch of grape spirit which is double distilled using a traditional French distillation process. The liquor is aged in ‘Limousine Oak Cask’ under the supervision of Sula’s Master Blender Yogesh Mathur. The result is a whisky of exceptional smoothness with character of dried fruit, spices and vanilla.
 
Yogesh Mathur, Master Blender, Artisan Spirits Pvt. Ltd said, "It has been a meticulous task but was worth all the efforts! Our blending team has worked together to create a blend which gives a sweetness and ease on the palate accompanied by a fruity and smoky smooth finish that is traditional yet modern at the same time”
 
Eclips is priced at INR 1395 in Andhra Pradesh and Telangana, INR 1250 in Delhi and INR 790 in Pondicherry. In Goa, Daman and Silvassa, Eclipse retails at INR 750 and is available across leading outlets.
(Excerpt from a press release)

Mumbai, India
Aspri Spirits has launched Patrón XO Cafe Incendio an intense, fiery hot chile chocolate liqueur handcrafted with the same attention to quality as ultra-premium Patrón tequilas and Patrón XO Cafe coffee liqueurs. Patrón XO Cafe Incendio combines the spicy, distinctive flavor of Mexican arbol chile with the rich, decadent essence of Criollo chocolate, brought together with the crisp, smooth taste of Patrón Silver tequila. It is best served either chilled over ice, or used to add a spicy kick to your cocktails.

 It is available in 750ml size and packaged in the eye-catching handmade Patrón XO Cafe glass bottle, a frosted version of the iconic cork-closed Patrón tequila bottle. The red, yellow and black label features imagery evocative of smoke and fire.  

Price: Mumbai : INR – Rs 7495
( Excerpt from a press release) 

Janus by Sula Vineyards created waves when it was launched last year, it was India’s first premier 100% grape brandy and this year it brings accolades to the country by winning a bronze medal in the tasting category at the International spirits Challenge. ISC is the most authoritative, respected and influential spirits competition in the world. In the blind tasting JANUS took home a bronze from an impressive line-up of spirits.

“We are thrilled to receive this prestigious recognition,” said Rajeev Samant, CEO, Sula Vineyards “This acknowledgement further validates JANUS’ groundbreaking project to create India’s first 100% premium grape brandy. Winners are determined in part by experts in the industry. We are pleased that they have recognized our efforts to lead the industry in terms of innovation and quality.”

Janus derives its name from the ancient Roman deity with two faces, JANUS embodies the exceptional French Cognac making heritage and the expertise of Sula in selecting the best Indian grapes. JANUS is made from carefully selected grapes from the best Indian vineyards which are then double distilled in small batches using traditional French alembic pot stills before being aged in oak.
​
It is currently available in 750 ml and 180 ml. A 750 ml in Karnataka is priced at 1900 INR, Andhra Pradesh INR 2390, Telangana INR 2265. In Goa, Pondicherry, Daman and Silvassa JANUS is retailed at INR 1500. Maharashtra where it is produced awaits its share! 

Mumbai, India
Sula Vineyards, India's #1 premium wine company announced the launch of JANUS – India’s first 100% premium grape brandy. Deriving its name from the ancient Roman deity with two faces, JANUS embodies the exceptional French cognac making heritage and the expertise of Sula in selecting the best Indian grapes. JANUS is made from carefully selected grapes from the best Indian vineyards which are then double distilled in small batches using traditional French alembic pot stills, to produce a liquor of exceptional smoothness and character.

JANUS is aged in small French oak barrels under the supervision of French Master Blender Yonael Bernard, imparting a smooth and distinctive taste, exceptional aromas and a complex character of a cognac - style brandy with a long finish. Keeping up with the tradition of French cognac making, the master blender has developed a unique recipe guaranteeing excellence in every drop.

Founder - CEO of Sula Vineyards, Rajeev Samant said, “With this launch Sula takes its first step into the world of spirits with a superbly crafted high end offering. We are confident that JANUS will win accolades and significantly raise the bar for brandy making in India. JANUS is India‘s first handcrafted cognac - style brandy for connoisseurs - from the House of Sula”.

JANUS comes in premium packaging with a bottle design inspired from the Mid-19th century, a style known as ‘standard fifth’ or ‘lettered brandy’ with embossing. JANUS will be available initially in two SKUs of 750 ml and 180 ml at INR 1500 and INR 395 respectively across all leading outlets in Goa and will launch in other cities soon.

(Excerpt from a press release)

New Delhi, India
     Blue Eyes Pure Grain premium vodka is the latest entrant in the fastest growing white spirits segment in India. Launched this month in Delhi NCR, Blue Eyes Vodka is produced with the ultimate Russian filtration technology that will cast its magic much as the spirit of the popular album – the magic of blue eyes. Tripled Distilled to perfection, Blue Eyes premium vodka is available in classic and green apple blended variants. The pure grain spirit gives it the extra smoothness and a crisp, refreshing after-taste.​​
     According to Arundeep Singla, MD, Rock & Storm Distilleries, "India is the big opportunity for beverage alcohol. We will ramp up our presence to cater to large consumption States in India. Currently, we are heavily focused on the markets in the North. Blue Eyes in the premium vodka segments. We firmly believe that our product is one of the best in terms of quality and will stand out against historically consumed brands by competition. Consumers have been able to tell a perceptible difference between the quality of Rock and Storm brands and some of the brands that they have been consuming so far in the semi premium and premium segment. This is a validation of our mission."
      Available in three pack sizes, 750 ML( Rs 400) , 375 ML and 180 ML, Blue Eyes Vodka is the first premium white spirits offering from Rock and Storm Distilleries. The company has a robust portfolio of brands in brown and white spirits segment. Blue Eyes Premium Vodka is available at all stores in Delhi NCR.
About Rock and Storm Distilleries: Rock and Storm Distilleries is the outcome of a first generation entrepreneur and visionary, Arundeep Singla. Rock and Storm Distilleries was launched in 2010 and has since then made its mark in whisky, rum, vodka and gin categories with premium and semi premium brands to cater to the price and value sensitive Indian market. Rock and Storm Distilleries is headquartered in Punjab, with a state of the art bottling line.
Excerpt from a press release)

P.S: Please do let us know your thoughts on Blue Eyes!

Mumbai, India

This holiday season, Belvedere finds you the perfect gift to give. Belvedere Vodka, the world’s first super premium vodka continues its partnership with (RED)TM and BELVEDERE(PRODUCT)RED - a Special Edition bottle that raises proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS.
Since its launch in late 2011, contributions from the global sale of (BELVEDERE)RED have provided funding for more than 6.25 million days of life-saving HIV/AIDS medicine; enough to support more than 12,500 HIV positive pregnant women to help ensure their babies were born HIV-free. Working with (RED) TM, Belvedere is helping to achieve the first AIDS-free generation – meaning the virtual elimination of mother-to-child transmission of HIV.  
Gaurav Bhatia, Marketing Director Moët Hennessy India says, “Our passion for philanthropy led Belvedere Vodka to create (BELVEDERE)RED in 2011 and commit to helping (RED) and the global health community achieve an AIDS-free generation by 2015. Our Special Edition bottle is symbolic of our dedication to (RED) TM. Collectively as a global community, we can put an end to mother-to-child transmission of this deadly disease.”

It’s available at select duty free and retail outlets across India. 

(Excerpt from a Press release)

Panjim, Goa

Agave India is proud to announce the Goa launch of its latest game-changing premium brown spirit product – DesmondJi 51% Agave Gold (Oak Finish) – it joins the current set of DesmondJi products available in Goa: three white spirits - 100% Agave, 51% Agave and Pure Cane, two liqueurs based on Nagpur oranges - Blue Curaçao and Orange Liqueur, along with two affordable easy-to-make alcoholic margarita blends - classic Margarita and Blue Margarita.   

DesmondJi has a signature line of products, with the rare distinction of being the first alcohol brand in India to offer premium international spirits, liqueurs and innovative easy-to-use cocktail blends. DesmondJi products are unique in the Indian alcobev space because they have a ‘proudly Indian’ twist, while adhering to international standards and processes - DesmondJi is ‘home-grown’ in every aspect from raw materials to distilling, to signature bottle design, and labelling. But the taste and quality have an international edge, comparable to a variety of premium imported liquors presently available in India.  

Agave India and its products under the brand name of DesmondJi are the brainchild of Goa-based Desmond Nazareth, who came up with the concept in the year 2000, while searching for affordable options for cocktail aficionados like himself in India. Now getting recognized internationally, DesmondJi ‘India pride’ products have been put through countless rounds of taste tests, all of which they have aced. Give DesmondJi a ‘shot’, to see what thousands of excited customers are raving about. DesmondJi premium spirits, liqueurs and innovative easy-to-use cocktail blends are currently available at major retail stores around Mumbai, Pune, Bangalore, Goa, Daman and Pondicherry. 

DesmondJi 51% Agave Gold (Oak Finish), is available in Goa for an introductory price of Rs 570 per 750 ml bottle

(Excerpt from a press release)