​Beverage News from India & the World

Mumbai, India
Aspri Spirits has launched Patrón XO Cafe Incendio an intense, fiery hot chile chocolate liqueur handcrafted with the same attention to quality as ultra-premium Patrón tequilas and Patrón XO Cafe coffee liqueurs. Patrón XO Cafe Incendio combines the spicy, distinctive flavor of Mexican arbol chile with the rich, decadent essence of Criollo chocolate, brought together with the crisp, smooth taste of Patrón Silver tequila. It is best served either chilled over ice, or used to add a spicy kick to your cocktails.

 It is available in 750ml size and packaged in the eye-catching handmade Patrón XO Cafe glass bottle, a frosted version of the iconic cork-closed Patrón tequila bottle. The red, yellow and black label features imagery evocative of smoke and fire.  

Price: Mumbai : INR – Rs 7495
( Excerpt from a press release) 

Mumbai, India
​In a unique setting of events, Absolut, the world’s most iconic vodka today launched its globally acclaimed Absolut Colors in India. True to its legacy of launching pioneering and creatively different renditions of its traditional packaging, the limited edition Absolut Colors has been dressed in the Colors of the famous pride flag made in 1977 as a message of solidarity, love and respect for diversity.
 
For a brand which resonates creative collaboration and promotes art and creativity, artists from India’s LGBT community came together to creatively represent the expressions associated with each of the six Colours of the pride flag. In line with this, the event showcased a multimedia exhibit with a premiere of a film, a book reading, display of selected artworks by artists addressing queer issues, and a stand-up comedy.

​Excited about the launch of the iconic Absolut Colors, Sumeet Lamba, executive director, Pernod Ricard india said, “Absolut has always supported elevation of creativity and self-expression and encouraged people to be who they are. Through collaboration with various artists, Absolut celebrates creativity and diversity which go hand in hand. The launch of Absolut Colors today is a testament to this belief and we are extremely proud of it”.
 
Each color on the new Absolut Colors bottle stands for an expression which was also brought alive at the launch event by the six artists – Parmesh Shahani, Jeff Toy, Aunsha Yadav, Sanaya Ardeshir, Sharmistha Ray and Anuvab Pal. While the color red denotes ‘life and sexuality’, orange is symbolic of ‘healing and friendship’; the color yellow on the bottle stands for ‘vitality and energy’ and green depicts ‘serenity and nature’. The expressions of ‘harmony and artistry’ have been symbolized through the color blue and purple stands for ‘spirit and gratitude’.
 
Absolut Colors is priced the same as Absolut flavors in India and has now hit shelves in Delhi, Mumbai, Haryana, Goa and Karnataka.
( Excerpt from a Press Release)

​JACOB'S CREEK, the iconic Australian wine brand and India’s highest selling imported wine has been voted Australia’s Most Trusted Wine Brand 2016 by Reader’s Digest in their annual Trusted Brands survey. For the past 16 years, the survey has investigated which brands in Australia have the best reputation among consumers.This year, JACOB'S CREEK has been awarded the winner of the Trusted Brands Survey in the Australian Wine Category, outranking competitors including Penfolds and Wolf Blass.

A well-established independent market research agency is commissioned by Reader’s Digest each year to survey a representative sample of people in Australia. The research investigates their most trusted brands in 65 categories of products and services across a wide range of industries, with over 2,400 people surveyed across Australia annually.Participants communicated what influences their buying decisions and which brands they believe consistently deliver on promises to satisfy their needs, make their lives easier and offer value for money.

Ben Bryant, Chief Winemaker, JACOB’S CREEK, said: “Our wines are crafted to be fresh, elegant and great-tasting with true varietal expression. Being awarded the Most Trusted Australian Wine Brand is testament to the fact that our wines can be trusted to deliver consistent, exceptional quality and we’re very pleased that this has been recognized independently.”