​Beverage News from India & the World

Wild Drum, an Indian brand has launched hard-seltzers, a clear carbonated beverage infused with natural fruit flavorings. Wild Drum offers the refreshing beverage in four flavours: Peach, Pure, Mango, and Lemon-Mint.
Hard- Seltzer is a fresh, new category of beverage that is gaining skyrocketing popularity all around the world.  Wild Drum is a refreshing drink made with clear carbonated water, alcohol and is infused with natural fruit flavorings.
Launched in August 2021, this seltzer at  99 calories per serving is now available in Maharashtra, Goa and Madhya Pradesh. 
(Excerpt from a press release) 
It is priced between RS 150-200 and the alcoholic strength ranges from  4.75% to 8%. 

Barcelona Wine Week (BWW), the flagship event of the Spanish wine, has decided to postpone two months and will finally take place in April from 4th to 6th of 2022. The decision has been endorsed by the organizing committee of the event, which brings together the main players in the wine industry in Spain, given the uncertainty and mobility restrictions generated by the current context and to guarantee a great edition.
The new dates of the event are endorsed by most of the viticultural firms and wineries participating in BWW, represented by the Spanish Wine Federation (FEV), the Spanish Ministry of Agriculture, Fisheries and Food (MAPA), Spain Export and Investments (ICEX), the Spanish Confederation of Wine Regulatory Councils (CECRV) and the Catalan Wine Association, among other bodies and institutions that make up its organizing committee. In this way, the second edition of the event, initially scheduled for February 7th to 9th, 2022, will take place next spring, at the Fira de Barcelona Montjuïc venue.
With the expected participation of more than 600 wineries and practically all Origin Denominations and Regulatory Councils, BWW is currently the largest international promotion showcase for Spanish wines. "It’s clearly international positioning has conditioned the movement, since our main objective is to increase the
business opportunities of the exhibiting companies, providing them business meetings and contacts with international buyers, distributors and importers to increase their exports or facilitate access to new markets”, explains Javier Pagés, president of the show.
New dates aim to celebrate the show in a more suitable context “that allows to preserve its value proposition, guarantee the maximum ROI (Return of Investment) to all companies and ensure the future projection of the exhibition, as per its successful first edition”, says J. Antonio Valls, managing Director of
Alimentaria Exhibitions, a Fira de Barcelona company who organizes BWW.
Valls expresses its confidence that “international trips and meetings are more standardized on the new dates”, a key factor of the show that invites more than 350 international buyers, interested in Spanish wine, from more than 40 countries. This Hosted Buyers program of the event gives rise to more than 4,000 business meetings with the exhibiting companies.
After this next edition, the show will be held every year, so it will return in February 2023, occupying the first place in the international calendar of wine events. BWW 2022 foresees the participation of more than 600 wineries and the visit of about 20,000 professionals. Its first edition in February 2020 was attended by 550
exhibiting firms and 15,600 professionals, 13% of them from 54 countries.
(Excerpt from a release)

Bengaluru, India
Salud Beverages, the makers of Ready to Drink brand G&T 2.0 is is now launching 3
more pour and enjoy variants; a Watermelon & Mint G&T 2.0, Salud Strong, and Salud Sonic. They are price at Rs 130 for 275 ml
WATERMELON & MINT G&T 2.0
The oh-so-cooling vitality of watermelon and the zesty thrill of mint meet for an experience like a summer holiday in a bottle.
STRONG (8% alcohol)
Classic English Juniper-crafted gin gets an update with an effervescent aerated twist and a stronger kick.
SONIC
SOda and toNIC – a classic Japanese mix – with an Indian twist highlights this low-sugar gin refresher with just 99 calories.
For more details , go to https://www.salud.co.in/