New Delhi, India
Blue Eyes Pure Grain premium vodka is the latest entrant in the fastest growing white spirits segment in India. Launched this month in Delhi NCR, Blue Eyes Vodka is produced with the ultimate Russian filtration technology that will cast its magic much as the spirit of the popular album – the magic of blue eyes. Tripled Distilled to perfection, Blue Eyes premium vodka is available in classic and green apple blended variants. The pure grain spirit gives it the extra smoothness and a crisp, refreshing after-taste.
According to Arundeep Singla, MD, Rock & Storm Distilleries, "India is the big opportunity for beverage alcohol. We will ramp up our presence to cater to large consumption States in India. Currently, we are heavily focused on the markets in the North. Blue Eyes in the premium vodka segments. We firmly believe that our product is one of the best in terms of quality and will stand out against historically consumed brands by competition. Consumers have been able to tell a perceptible difference between the quality of Rock and Storm brands and some of the brands that they have been consuming so far in the semi premium and premium segment. This is a validation of our mission."
Available in three pack sizes, 750 ML( Rs 400) , 375 ML and 180 ML, Blue Eyes Vodka is the first premium white spirits offering from Rock and Storm Distilleries. The company has a robust portfolio of brands in brown and white spirits segment. Blue Eyes Premium Vodka is available at all stores in Delhi NCR.
About Rock and Storm Distilleries: Rock and Storm Distilleries is the outcome of a first generation entrepreneur and visionary, Arundeep Singla. Rock and Storm Distilleries was launched in 2010 and has since then made its mark in whisky, rum, vodka and gin categories with premium and semi premium brands to cater to the price and value sensitive Indian market. Rock and Storm Distilleries is headquartered in Punjab, with a state of the art bottling line.
Excerpt from a press release)
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