BACARDÍ launched BACARDÍ House Party Sessions this year to bring to the world tomorrow’s musical sensations. Unlike most recording labels, BACARDÍ House Party Sessions offers a partnership that will foster each artists’ growth by providing them the right mentorship and opportunities coupled with provision of dedicated time to work on their future tracks and albums with dedicated studio time. The first leg of the BACARDI House Party Sessions campaign witnessed the announcement of its winner’s (RITVIZ, MojoJojo and Aarya) huge success with the launch of the first track UDD GAYE by RITVIZ which garnered over 3 million views and is the 4th trending track across all genres on Apple Music, after topping the charts.
After the massive success of the first BACARDÍ house party anthem ‘UDD GAYE’, BACARDÍ House Party Sessions brings you the next epic track - Chak Bass (https://youtu.be/71yeChlLjrE) by MojoJojo. Known for his distinctive brand of crossover music and fine handlebar moustache, MojoJojo aka Akshay Johar, is one of the four winners of the BACARDÍ House Party Sessions hosted by All India Bakchod (AIB) and Nucleya and this is the second music video release of the Sessions campaign.The fun and peppy track depicts a scenario in a rundown warehouse in a typical Mumbai setting where a high stakes carom championship is underway but events take a surprising turn.
Commenting on the Sessions campaign, Mr Anshuman Goenka, Marketing Head, BACARDÍ India says, “We are ecstatic looking at the overwhelming response that RITVIZ’s work has witnessed. UDD GAYE has become a sensation all over and this is the kind of leap that we aim to provide to our artists. Taking a step further in the direction, we are extremely excited to announce the launch of the second track- Chak Bass by MojoJojo. We are sure that this track will be equally loved by our audience and get us closer to our goal of bringing on board the right mix of experiences and opportunities to take the house party culture a notch higher in the music space. As a constant endeavour, we will continue to discover more such talented artists and help them along their journey. We have been globally known to foster talent and would like to reiterate our commitment to the world of music through BACARDÍ House Party Sessions.”
(Excerpt from a release)