 Salud Beverages made its mark on the world's stage with all 3 of its entries into the prestigious London Spirits Competition coming away with medals. Salud G&T 2.0 Lavender won Gold, while Salud G&T 2.0 Cucumber and Salud Sonic walked away with Silver.
"This is a real honour, and validates our belief that we have had from the start that our offerings are world-class", said Founder Ajay Shetty. What makes the London Spirits Competition stand apart from other competitions is it awards spirits for their overall appeal to the drinking audience. Where other competitions focused solely on technical competence and distilling prowess, the London Spirits Competitions goes further to evaluate a spirit for its all-around excellence – in the way it tastes, looks and the value it provides. "The crafting and refining of each Salud gin refresher was done keeping an eclectic modern global palate in mind, while being an ode to the new Indian consumer whose tastes increasingly align with their world counterparts. These awards are a reaffirmation of our efforts to create spirits that uncomplicate the drinking experience and have universal appeal." Adds Master Blender, Sid Kumar. (Excerpt from a release)
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 Salud Beverages has launched a new range of essential bitters to elevate your drink, food and social experiences. Salud has been stirring up the ready-to-drink segment in India by uncomplicating the drinking experience with its Gin Refreshers, and with its latest offering of three new non-alcoholic bitters, the brand is set to shake things up again.
Salud Bitters are made of completely natural ingredients with no artificial flavouring. Bitters are an aromatic, concentrated infusion of botanicals, herbs, fruits, spices, and roots that has become a staple in bars and kitchens across the world for their unique properties and complexity. Some of the world’s most famous and best loved drinks would be incomplete without the layers of flavour and balance achieved only with the use of quality bitters. Salud's bitters add a new dimension to more than just drinks. Salud’s selection of bitters are available in three flavours Tropical Dew Mangoes and Grapefruit from the tropics combine with Mediterranean Rosemary to create a vibrant fruit and herb infusion Summer Dust The coolness of pear with the tartness of pineapple creates a burst of summery flavour that lingers on the palate. Citrus Twist Orange, tangerine and lemon pack a citrus punch for a bright pop of flavour that's fresh and full of character. Besides its ready-to-drink Gin Refreshers and non-alcoholic Bitters, Salud has also been busy exploring essentials to help you unwind with Salud Sessions, a brand supported collection of chill deep house music produced by the best DJs and artists in the industry and Salud Merchandise, an exclusive line of clothing and accessories developed in appreciation for clean and contemporary wardrobe basics. Price: INR 499 Availability: 15th April onwards in select outlets and online stores. (Excerpt from a release) Wine Australia has welcomed the announcement that the Australian and Indian Governments have signed the Australia–India Economic Cooperation and Trade Agreement (AI ECTA).
When the AI ECTA enters into force, preferential tariff treatment will be afforded to premium Australian wine imported to India, making Australia the first major wine producing country to negotiate such arrangements. Wine Australia General Manager Corporate Affairs and Regulation Rachel Triggs said, “There is potential for growth in the sale and consumption of Australian wine in India with Australia already having the greatest share of the imported wine market. In particular, the AI ECTA will make India a more viable proposition for small to medium winemakers who have not previously contemplated entering into that market. “The wine culture in India is maturing as consumers discover and learn more about wine. It’s exciting to contemplate Australian winemakers playing a role in that maturation, and the AI ECTA will make it easier for them to do so,” Ms Triggs said. Through the AI ECTA, India has also agreed to extend any preferential arrangements for wine afforded to other trading partners in future to Australian wine. “The strengthening of the relationship between India and Australia through the AI ECTA creates an excellent platform upon which we can pursue a meaningful dialogue with India about regulatory and technical matters relating to the trade in wine. In the 12 months to the end of December 2021, Australian wine exports to India increased by 81 per cent in value to $12 million – a record value of Australian wine exports to India. Volume also increased by 71 per cent to 2.5 million litres, and 74 per cent of this volume of wine was red wine. The common customs tariff on wine imported to India is 150 per cent, making it a challenging market for imported wine. In accordance with the AI ECTA, tariffs on Australian wine with a cost, insurance and freight (CIF) value of over US$5 per 750ml bottle will decrease to 100 per cent upon entry into force, with a further phased reduction of 5 per cent per year for 10 years down to 50 per cent. Tariffs on Australian wine with a CIF value of over US$15 per 750ml bottle will decrease to 75 per cent upon entry into force, with a further phased reduction of 5 per cent per year for 10 years down to 25 per cent. Wine in India – fast facts
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The Happy High is a Mumbai based beverage consulting co founded in 2014 with a vision to raise the bars of the wine and dine scene in the country. Read more.
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