Belvedere – the world’s first super premium vodka, today announced the much-anticipated, second edition of their annual made-for-India platform Belvedere Studio B with actor Arjun Kapoor as its evangelist. The 2019 edition will further see an exciting collaboration of inspiring, young talents from the worlds of fashion – Kunal Rawal, gastronomy – Prateek Sadhu of Masque and design – Shilo Shiv Suleman. Belvedere Studio B is a tactile representation of Belvedere’s defining Collective Spirit, depicting the coming together of Water and Rye; Taste and Character. This year’s collaboration will culminate in a finale spectacle in Mumbai in May 2019.
Since it was founded 25 years ago, Belvedere has been a global cornerstone celebrating the most prolific creative minds like John Legend, Usher and Janelle Monae amongst many others via its collaborations. As an essential ingredient to night-life and building a distinct cocktail-culture, Belvedere has always transcended the traditional notion of luxury through an avant-garde lens. Belvedere Studio B is a result of this mindset - where individual expression and collaboration lead to a beautiful, sensory experience!
In keeping with the essence of Belvedere Studio B, Arjun Kapoor will formally set the stage and introduce this year’s collaborators to Belvedere-lovers across the world. Further, the collaborators - Kunal, Shilo, Prateek and will conceptualize and create a never-before-seen expression inspired by Belvedere…all the while engaging with their fans for creative suggestions.
Expressing excitement about the launch, Stephane de Meurville, Managing Director, Moët Hennessy India shared, “The foundation of Belvedere Studio B lies in its dynamic, collective spirit much like how we create Belvedere in Poland. We are now very excited to present the 2019 edition and have found the perfect Evangelist in Arjun Kapoor. An integral part of the cultural zeitgeist with his rooted performances, Mr. Kapoor epitomizes substance, intelligence and opinion in an increasingly digital-social world.”
Sharing more about his association, Arjun Kapoor said, “As an actor, one of the most important lessons one learns is the power of collaboration. The best movies are a crash-course in how the meeting of minds lead to the creation of something beautiful, impactful on screen! Thus, I naturally leaned in to the concept of Belvedere Studio B given its format of using varied creative fields as a medium to tell its story. I will be throwing open the challenge to this year’s collaborators to create a quintessential Belvedere experience and am quite excited to see their ideas coming to life.”
( Excerpt from a release)