​Beverage News from India & the World

Baagh is not your traditional gin. Unlike most gins which are juniper forward, Baagh boasts a citrus-forward profile that combines the zesty tang of Nagpur orange and the crispness of lime, complemented by subtle hints of spice. But Baagh also goes beyond being a great tasting gin. A portion of profits from Baagh, will be dedicated to agrobiodiversity and re-wilding initiatives in Assam, in partnership with The Balipara Foundation. The distillery also sources ingredients from local farmers, ensuring that the land and its people benefit from the production process. All of which is captured in its tongue in cheek line, ‘No Planet No Party’.
CEO and Founder Jatin Dev Bobb along with his founding partners Mohamed Rizwan and Manu Chandra established Chhota Hazri Spirits in a post-Covid world. The name takes inspiration from the traditional refreshment consumed by troops stationed in Northern India during the 19 th century, as well as the morning rituals followed in certain army regiments and boarding schools to this day. 
This gin is incredibly smooth and enjoyable to drink even when sipped on its own. Crafted with the Indian palate in mind, it’s delightful notes of fresh citrus and impeccable smoothness are truly enhanced when paired with tonic and soda, complemented by a refreshing citrus slice.
Baagh is available in select retail outlets, restaurants, and bars in Mumbai at a recommended retail price of Rs 1995. Join us in raising a glass to the planet while enjoying a great-tasting gin.
​(excerpt from a release)

For the first time in France, players from the global rum ecosystem will meet for three days to
discuss the major challenges and opportunities that shape the future of the sector. Buyers
and public institutions from more than 20 producing countries, as well as players from the
entire rum value chain, will be expected in Paris. The World of Rum 2024 is a dynamic forum
for announcing new initiatives in the Rum Ecosystem and sharing experiences and
innovative ideas. This first edition will have no less than 50 exhibitors and 22 countries
representations. As a partner of the event, Business France will be supporting a group of 20
companies in its Overseas pavilion. The opportunity to discover exceptional artisanal rums,
with more than 25 brands: agricultural rums, arranged rums, amber rums, white rums, old
rums and many more.
A pioneering event: rum beyond tasting
Unlike traditional events focused on tasting, the World of Rum stands out for showcasing the
entire Rum Ecosystem: producers, distributors, manufacturers, harvesters, international
buyers, influencers, manufacturers of bottles, casks, yeast, etc. A unique opportunity to
discover young French distillers, new 100% ecological packaging solutions, the prowess of
artificial intelligence in serving the Rum Ecosystem and the virtues of sugar cane for the
benefit of the pharmaceutical industry. For Patrick LOGER, event organiser: “Given the worldwide craze for rum, this first international edition in Paris is an opportunity for all the players in the Ecosystem, from all horizons, to explain and understand the strong international growth of the market for this spirit.”
France and rum: an artisanal revolution underway
At the heart of this taste revolution, France is a pioneer for the rum industry. The creation of
new distilleries right in the heart of the metropolis is testimony to this rise, propelling the
country to the forefront of the international scene. Young French entrepreneurs are starting to
create spirits and embody a revival in French-style artisanal excellence. From Saint Pierre to
Miquelon, via Brest, rum has the wind in its sails and is asserting itself as the only spirit to
record growing demand for the 26-49 age group. A trend that highlights the flourishing
innovation that characterizes the French rum landscape.
An exploration of trends and mixology
The World of Rum acts as a catalyst for emerging trends in the world of spirits. International
speakers and professionals will share their success stories in the Wines and Spirits industry.
With in particular Japan and its high-quality whiskeys, Mexico and its tequila and of course
France with its champagne. The new French rum players will join the discussion to highlight
their innovative production practices and their relationship to sugar cane cultivation.
Internationally renowned bartenders will decipher the exciting evolution of mixology, which
contributes to the development of rum, particularly in Asian countries.
(Excerpt from a release) 

Paul John Indian Single Malt announces the launch of the limited Paul John Christmas Edition 2023, the 6th release of the exclusive Paul John Christmas Edition series. Made at the award-winning distillery of John Distilleries in Goa, India, and with just 8,682 bottles released across all
markets this unpeated single malt of 46% ABV is a much awaited Collectors Whisky.
Matured in ex-bourbon casks, finished in a Single Vintage Colheita Tawny Port Cask, and with no added colours or flavours, the Paul John Christmas Edition 2023 stands as a testament to the brand's dedication to crafting unforgettable whisky experiences.
Aromas of creamy vanilla custard, dark chocolate, and rich dry fruit lead to deep flavours of sweet oak, velvety mocha, warm caramel, vanilla, and a subtle hint of spice on the palate. The finish is exuberantly fruity and delightfully long. ‘Our first Christmas Edition was released in 2018 with a very limited number of bottles, and ever since we have found this annual release to be much awaited across all markets,” remarks Paul P John, Chairman, John Distilleries Pvt Ltd,
“This anticipation always inspires us to create even more special and exclusive editions every year, and this year we’re hoping to add more joy to the festive season and have chosen to release the Paul John Christmas Edition 2023 earlier than usual."
​(Excerpt from a release)