Gin o'Clock beckons as Goa-made gin-vigorating SOCI Gin launches in India

A new Gin brand from Goa flavoured with juniper berries, cardamom, coriander, oranges, pepper, and  cucumber is now on shelves. SOCI is from the House of Good Barrel Distillery Pvt Ltd., a craft liquor platform in collaboration with Living Liquidz and is founded by Mokksh Sani & Lalit Kalani. Talking about the originality behind the name ‘SOCI,’ Lalit Kalani elaborated, “SOCI is all about shedding inhibitions and hence the Garden of SOCI and the serpent symbolise this. We are going for the animalistic vibe and drinks that make you feel alive. The jungle seems to come to life, creatures awakening from their mid-day slumbers, birds beginning to chirp incessantly, all making a move toward the watering hole for a much-needed drink. Shoulders rub, conversations unfold, and most importantly, curious discoveries make their way into the light - the true faces behind the masks are revealed. With that said, SOCI is inspired by the spirit of society, one that seeks and thrives on secrets and curiosity.”
Shedding a light on the inspiration behind creating SOCI Gin, Mokksh Sani said, “Gin, as a category, has been enjoying a steady increase in consumption over the past few years, and young Indian consumers are swaying towards gin because of its versatility. Consumers nowadays are open to experimenting and are constantly looking out for something new and are drawn towards artisanal & craft beverages. With SOCI, we want to offer younger drinkers a great quality liquid that is trendy, non-complicated, and easy to drink. A gin that helps drinkers be themselves - let go of their inhibitions and reveal their true identity to the world.”
(excerpt from a release)