Axis Bank partners with EazyDiner to launch Dining Delights,a premium dining experience
· Offers choice of over 10,000 premium restaurants across India and Dubai
· 40% discount on specific credit cards at hand-picked premium restaurants in India and Dubai
· Customised birthday celebration offers for premium cardholders
Axis Bank, India’s third-largest private sector bank, in partnership with EazyDiner, India’s leading table reservation, food discovery and restaurant payment platform, has announced the launch of Dining Delights, a unique and enriching dining experience for the Bank’s customers. The program will offer a host of benefits such as the option to choose from over 10,000 premium restaurants across India and Dubai, instant confirmation on table reservations, and exclusive offers on dining reservations made through the EazyDiner app.
As per EazyDiner real time data analytics, there has been a surge of ~132% in the number of
customers who prefer to discover and dine-out at premium restaurants, as compared to pre-Covid
times. This significant recovery is led by Delhi NCR, Mumbai and Bengaluru followed by Goa, which is now emerging as a stronger destination since the last two years. Additionally, customers are eating out 3.2 times a month as opposed to 2.1 times a month, pre-Covid, with significant momentum picking up across the country. This new initiative by Axis Bank and EazyDiner is aligned to serve an increasing number of customers who want choice, variety and convenience while dining out, all at one go.
In addition to the exquisite dining experience, Dining Delights will soon offer ‘Celebrations with Axis Bank and EazyDiner’ an exclusive birthday celebration experience for premium cardholders, who can enjoy personalised dining recommendations for their birthday by the culinary concierge at EazyDiner and also avail 50% off on their meal. All arrangements and bookings will be done by the personal culinary concierge. To make it a grander celebration, Axis Bank will offer a complimentary birthday cake or signature dessert.
Axis Bank Dining Delights - Click here and enter an exclusive world of dining privileges.
(Excerpt from a release)
Jacob's Creek Introduces UNVINED, Pernod Ricard India Forays into the Non-Alcoholic Wine Category
New Delhi, India
Today, leading Australian wine brand, Jacob’s Creek announced the launch of Unvined, a non-alcoholic wine with less than 0.5% alcohol, available in two varietals - Riesling and Shiraz. Unvined, a modern expression of winemaking, is the perfect answer to occasions when one wants to enjoy a glass of wine without the alcohol content yet retaining the true character of the original styles and flavors.
The winemakers at Jacob’s Creek use sophisticated technology which removes alcohol whilst capturing most of the original aromas and flavours of the wine. The Unvined range has 50% less calories than regular wine of the same varietal, catering to the evolved consumer base looking for varied options to suit their preferences and mood. With the introduction of these two new varietals under non-alcoholic wine category, Jacob’s Creek truly delivers on a coveted portfolio of wines that everyone around the table will want to reach for.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Non-alcoholic wine may sound counterintuitive and something out of the ordinary, however sometimes it’s exactly what the evening calls for. The idea behind creation of Unvined was to ensure that everyone is able to celebrate important life moments with their friends and family in a way that fits with their lifestyle. Given Jacob’s Creek’s vast expertise in winemaking, we have created a product that has a perfect balance of taste while preserving the natural grape profile. We are proud to release Unvined in India. It is an exceptional product with less than 0.5% alcohol and a faithful expression of premium wines from Australia”.
Unvined Riesling offers attractive citrus, lime and floral notes that are typical of Australian Riesling. The light bodied palate of the non-alcoholic wine with refreshing fruit notes is balanced by a crisp acidity on the finish. While Unvined Shiraz has appealing plum, blackberry and spice notes distinctive to a South Australian Shiraz. Its medium bodied palate delivers sweet fruit and light toasty oak flavour supported by soft ripe tannins. Unvined can be readily enjoyed with a wide selection of foods. For the Riesling white meat, seafood dishes and salads make for a perfect companion. For the Shiraz, lighter style curries go perfectly well.
Unvined Riesling and Shiraz are available in select retail outlets in Delhi and Mumbai and pan-India through Amazon India at INR 900/-. (Excerpt from a release)
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