William Grant & Sons, the 130 year-old family run Scottish distiller, today announced a deal with Modi Distilleries Limited to bottle and launch Grant’s Blended Scotch whisky in India.
Under the terms of the deal, Grant’s Scotch Whisky will be shipped in bulk from Scotland to Modi’s distillery at Modinagar in Uttar Pradesh, where it will be bottled and packaged before being sold nationwide. The brand will initially be sold from September in Delhi, Haryana, Uttar Pradesh, Andhra, Telengana, Goa, Karnataka and Maharastra.
According to IWSR global forecasts, India is expected to be one of the largest contributors to global whisky growth over the next 5 years. The Blended Scotch market in India is expected to grow to 5 million cases by 2021. Currently the scale of the market for Scotch brands bottled in India is ten times larger than those bottled in Scotland and imported.
James Pennefather, Managing Director William Grant & Sons India Pvt Ltd, said “This marks an important next phase of William Grant & Sons’ India market entry strategy. Having already established a successful portfolio of imported premium spirits such as Glenfiddich, Monkey Shoulder and Hendricks Gin in India, we decided that this is the right time to enter local production in the market. It is the first time that William Grant & Sons has entered local production in India, so we are delighted to be partnering for this with an established local family business, Modi Distilleries.”
Abhishek Modi, Executive Director Modi Distilleries Limited, said “This association with William Grant & Sons is a natural fit for our Company, since we have already established our quality credentials with brands such as Rockford Reserve and Artic Vodka. We look forward to working with William Grant & Sons to bring its leading international brand Grant’s Blended Scotch whisky to a new audience.”
(excerpt from a press release)
Aspri Spirits, India’s leading distributor of premium wines and spirits, hosted a special evening to bring together Campari lovers to celebrate Negroni Week at the Italian restaurant CinCin, BKC. The week-long international charity event is being hosted in bars and restaurants across the world to raise money for charitable causes.
Guests started with a Classic Negroni which is the 2nd Best Selling Cocktail in the world moving on to the other offerings at the event. The guests included India’s favourite female bartender Shatbhi Basu, Bollywood Makeup Artist Clint Fernandes and Sandhya Shetty, Model, Actor & Commonwealth Karate Gold Medal Winner amongst many other known faces from the industry.
Joining the movement, Mr. Jackie Matai, Co-founder, Aspri Spirits said, “We started hosting Negroni Week in India since 2015 and have continued to progress. This year, we have 103 bars participating across the country and have also rank 2nd in Asia. With the modern cocktail movement continuing to expand, the annual event has grown larger every year, with Negroni Week 2018 set to be the biggest yet. Starting with 100 participating bars in 2013, last year’s Negroni Week welcomed the involvement of 7,770 venues in 60 countries to raise a phenomenal $1.5 million for charitable causes since the launch. This year India alone has over 103 bars hosting the charitable event.
RECIPE FOR CLASSIC NEGRONI
As a globally consumed classic cocktail, the prestigious IBA Official Drink List states Campari is the key defining ingredient.
After being under development for a couple years, we are proud to officially announce the launch of the York Shiraz Viognier 2017. The York Shiraz Viognier is a new world style wine inspired from the blend commonly made in Cote Rotie in the Northern Rhone Valley. The two grape varieties have been co-fermented together along with the skins for 15 days to achieve flavour integration from the beginning of the process. Post alcoholic and malolactic fermentation, the wine has been aged in French oak for 6 months to supplement the varietal fruit characters and structure of the wine.
The blend of the two varieties is 90% Shiraz & 10% Viognier. The floral, spicy & peach flavours that are natural to the Viognier grape add a new dimension to the powerful & peppery Shiraz especially when fermented together. Apart from being an enjoyable drink on its own, this wine is particularly suited to Indian food.
This wine is priced at an MRP of Rs.750 in Maharashtra & Delhi. It will first be available at the Tasting Room at York Winery followed by release in rest of Maharashtra & Delhi in the coming month.
(Excerpt from a release)
A spirited soiree at The Leela Mumbai saw the launch of two iconic brands from the same distillery tucked away in the islands of Scotland. The single malt Bruichladdich Classic; an unpeated outlier from the land and the Botanist a dry gin flavoured with 22 botanicals were launched by famed Mixologist Yangdup Lama in the presence of whisky lovers and specialists from the beverages industry.
Bruichladdich the outlier also shows its wild side with the Octomore ,a 160 ppm peat monster but is yet to launch in the country. The non-chill filtered malt was best enjoyed with a few drops of water and went well with the range of appetizers showcased by the hotel. The evening started with G&T's and sushis and ended with old-fashioned, drams of the laddie and chocolates.
The Bruichladdich and the Botanist are imported and distributed by Sula Selections the import arm of Sula are now available in Maharashtra
The iconic Goan beer King's now owned by Sachin Joshi's Viiking Ventures has now launched the strong variant King's Maxx and would be available across Goa and Maharashtra very soon, with the rest of the states not too far. Being brewed in Goa, the beer holds a signature taste and has been a preferred choice for the beer lovers. Just last year, the group won the prestigious ‘Iconic Brands Of India’ award for Goa King’s Premium Pilsner and they intend to emulate the same success with their new SKU - MaXX
( Excerpt from a release)
BACARDÍ launched BACARDÍ House Party Sessions this year to bring to the world tomorrow’s musical sensations. Unlike most recording labels, BACARDÍ House Party Sessions offers a partnership that will foster each artists’ growth by providing them the right mentorship and opportunities coupled with provision of dedicated time to work on their future tracks and albums with dedicated studio time. The first leg of the BACARDI House Party Sessions campaign witnessed the announcement of its winner’s (RITVIZ, MojoJojo and Aarya) huge success with the launch of the first track UDD GAYE by RITVIZ which garnered over 3 million views and is the 4th trending track across all genres on Apple Music, after topping the charts.
After the massive success of the first BACARDÍ house party anthem ‘UDD GAYE’, BACARDÍ House Party Sessions brings you the next epic track - Chak Bass (https://youtu.be/71yeChlLjrE) by MojoJojo. Known for his distinctive brand of crossover music and fine handlebar moustache, MojoJojo aka Akshay Johar, is one of the four winners of the BACARDÍ House Party Sessions hosted by All India Bakchod (AIB) and Nucleya and this is the second music video release of the Sessions campaign.The fun and peppy track depicts a scenario in a rundown warehouse in a typical Mumbai setting where a high stakes carom championship is underway but events take a surprising turn.
Commenting on the Sessions campaign, Mr Anshuman Goenka, Marketing Head, BACARDÍ India says, “We are ecstatic looking at the overwhelming response that RITVIZ’s work has witnessed. UDD GAYE has become a sensation all over and this is the kind of leap that we aim to provide to our artists. Taking a step further in the direction, we are extremely excited to announce the launch of the second track- Chak Bass by MojoJojo. We are sure that this track will be equally loved by our audience and get us closer to our goal of bringing on board the right mix of experiences and opportunities to take the house party culture a notch higher in the music space. As a constant endeavour, we will continue to discover more such talented artists and help them along their journey. We have been globally known to foster talent and would like to reiterate our commitment to the world of music through BACARDÍ House Party Sessions.”
(Excerpt from a release)
Folonari wines from the house of Gruppo Italiano Vini were showcased over a relaxed lunch in Bandra. Mr Maurizio Bertacchini their Asia rep who was on the Indian market visit waxed eloquent about the wines and said,
"Folonari was started in 1825 and the focus was always to make some good quality wine at an affordable price" . The Pinot Grigio was refreshing and was a good start to the Sunday brunch. The Valpolicella and Pinot held forts and showed good value at their price points.
Rikshit Parsan of Ace Beveragez the importer of Folonari ensured the glasses were full at all times and the afternoon extended into early evening!
(Excerpt from a release)
Austrian wines are not very known in India, the reasons are many however once you get a taste of Austrian wines, you wouldn't get enough. Recently Michael Moosbrugger of the iconic wine house Schloss Gobelsburg was in Mumbai to enthrall a select group on the wines from their estate.
Schloss Gobelsburg is the oldest winery in the Austrian Danube area with a documented history back to the 12th century. Since its establishment the winery has been one of the leading producers in the region and throughout Austria. Located in the Danube area 45 min west of Vienna, the winery’s most important varieties are Grüner Veltliner and Riesling. The estate was run by monks till 1994 before it was taken over by the Moosbruggers in 1996 and since then winery has grown manifolds. Michael who introduced the 'Dynamic celllar' or the 'cellar on wheels' concept was awarded by the Austrian Fine Wine Magazine ‘Falstaff’ ‘Winemaker of the year 2006’, In 2009, 2010, 2011, 2013 and 2014 the winery was awarded by the American ‘Wine & Spirits’ magazine as ‘Top 100 Winery of the year’.
The wines brought to India by Aspri Spirits showcased that evening included Domaine Gobelsburg Kamptal Gruner Veltliner, Schloss Gobelsburg Zweigelt and Schloss Gobelsburg Riesling. The evening was delightful with beautiful wines and conversations with Michael Moosbrugger.
The 10th of December, 2017 will the first ever International Aszú Day. Tokaj Aszú one of the greatest sweet wines of the world comes from the Tokaj wine region is situated in North East Hungary at the foothills of the Zemplén
Mountains, along the rivers Bodrog and Tisza; the world’s first delimited wine region since 1737.
How is the sweet wine made?
Thanks to the special microclimate of the wine region the onset of Botrytis cinerea or noble rot responsible for the shrivelling of berries is an almost certain occurrence each year though admittedly with varying degrees of intensity.Once the liquid matter has evaporated the aszú berries are macerated in the fermenting juice or base wine of the same vintage for 24-48 hours with regular stirring for proper extraction. Once the maceration is done the aszú paste is removed, pressed and the resulting must is fermented to arrive at Tokaj Aszú. Post-fermentation residual sugar content must reach at least 120 gram/liter. Properly stored Tokaj Aszús can be enjoyed for several decades. A properly stored 20 year old Aszú is still magnificent with slightly transformed flavours, added complexity; it’s easy to see why they are so highly regarded by connoisseurs. However tasting younger Aszús with their more springlike, fresher and brighter profile provides just as much pleasure.
Daniel Kezdy , the Man!
The idea of the International Aszú Day came from Dániel Kézdy, an avid fan and great expert of Tokaj. Mr. Kézdy has published a book on the wine region in 2014 with the title Tokaj – People and Vineyards which is available both in Hungarian and English. He was also the initiator and organizer of Furmint Február an annual event since 2010, and Hárslevelűk Éjszakája since 2014. The two events are designed to highlight these important Hungarian varieties. It was also Mr. Kézdy who came up with the idea of the International Furmint Day to be celebrated on the 1st of February.
"Tokaj wines have been the focus of my interest for 15 years now, I have tasted them alongside their major international rivals and Tokaj Aszús have always been among the leaders of the pack often finishing head and shoulders above the rest. If one takes a closer look at the often neglected category of sweet wines then to my mind there can only be one outcome as far as the winner is concerned. You might say I am biased but I am convinced
that it would be a hell of a task to refute me, so I’m not afraid to declare that Tokaj Aszú is the greatest sweet wine in the world and it deserves to be put in the limelight worldwide”, says Kézdy.
( Excerpt from a press release)
Grover Zampa Vineyards, the most prestigious and longest-standing wine producer of India, held a party to celebrate its remarkable journey of 25 years of wine making topped off with the launch of Auriga - India’s first ever sparkling wine with eye-catching, 24 carat gold flakes.
This new gold edition makes the perfect drink for ceremonial moments, mainly created for those who appreciate an extravagant addition to indulgence and celebration. This gently aged wine with an extravagant dusting of gold embodies craftsmanship and finesse. With its golden straw hues, the wine has a fresh nose revealing citrus and floral aromas. The palate is intense with a pleasant sensation of fruit and creaminess.
A journey which began in the late 80s, Grover Zampa launched their first vintage in 1992. Today the company is a pioneer in the Indian wine industry and has established a significant presence on the global wine scene. A remarkable combination formed as a result of a merger between Grover Vineyards and Vallée de Vin, Grover Zampa Vineyards is also India’s most awarded wine producer. It has won 93 international grand awards since 2013 including the Decanter Awards, Decanter Asia Wine Awards and the New York International Wine and Spirits Competition. Riding on the back of their award spree, the brand has made steady inroads into the export market and currently exports about 20% of its volume to more than 30 countries, with top markets being France, Japan and UK.
Key milestones that have made the brand as magnificent as it stands today include:
- The launch of India’s first reserve wine Grover Zampa La Réserve in 1998
- Working with noted Bordeaux-based oenologist Michel Rolland from 1995
- The launch of Chêne, India’s first Tempranillo Grand Réserve in 2013
- The introduction of the Vijay Amritraj Reserve Collection in 2014 in partnership with the legend himself
- The recent launch of Insignia, single vineyard and estate bottled, this is one of India’s most premium wines sold only by invitation through the cellar door.
Mr Kapil Grover, Chairman, Grover Zampa Vineyards proudly states “For most, journey is about traveling from one place to another. For us, it is about reaching a higher ground as we grow. It has been 25 years since we produced our first wine in 1992, a dream envisioned by my father. Today, we boast the most impressive pedigree in the Indian wine industry. This year, in keeping with our traditions of excellence and innovation, we have taken it a notch higher: we proudly present to you Auriga. With this launch, we have added more breadth to our portfolio with a wine that provides the perfect accompaniment for life’s ceremonial moments.”
From humble beginnings, Grover Zampa Vineyards now stands for heritage, rich culture and exceptional craftsmanship as well as wines that have been created with great passion and reverence for tradition.
(Excerpt from a press release)