 Spaceman Spirits Lab Pvt Ltd, (Spaceman), the pioneering craft spirits company behind the now iconic SAMSARA gin, is set to redefine India’s spirits landscape once again with the launch of AMARA, an Artisanal Pink Vodka. Infused with exotic fruit and delicate floral botanicals, AMARA has been crafted from premium grapes and rice grains, followed by a five-fold distillation process. Positioned in the Super-Premium category, AMARA will compete with global vodka brands known for their smoothness and exceptional quality. AMARA is an opulent blend of five-times distilled spirits, crafted from handpicked Bangalore Blue Grapes and rice grains from India’s Deccan Plateau for an exceptionally smooth profile. It is infused with strawberries, passion fruit, peaches, citrus, rose petals, lotus, and cherry blossoms, resulting in a delicate, fruit-forward profile and a signature pink hue. A first of its kind pink ruby filtration, enhances AMARA brilliance, purity, and silky-smooth texture. AMARA is expected to become a 100,000-case global brand in the next three to five years. “Globally, craft spirits are experiencing a surge in popularity with flavored craft spirits leading premium market innovations. India is fast catching up, with younger consumers and high-energy urban bars embracing colorful, Instagrammable cocktails. The global shift toward premiumization and flavored vodkas bodes well for the launch of India’s first artisanal luxury pink vodka AMARA,” said Mr Amit Dahanukar, Chairman & Managing Director, Tilaknagar Industries Limited. “India is experiencing a post-COVID drinking renaissance. Consumers are seeking elevated experiences, occasion-driven consumption, unique flavors, and ultra-premium-quality spirits,” said Mr Aditya Aggarwal, Founder and MD of Spaceman Spirits Lab. “With AMARA, we’re bringing craftsmanship and innovation into a category that is ripe for disruption”, he added. “With AMARA, we’re not just launching a vodka; we’re creating a movement,” said Ms Riddhi Aggarwal, Co-founder of Spaceman Spirits Lab. “We want to redefine how vodka is perceived, served, and savored in India. Whether in a luxurious martini, a high-energy cocktail, or a celebratory shot, AMARA brings a new level of elegance to India’s vodka market.” Priced between INR 2,500 and INR 4,500 (depending on local state taxes) for a 750 ml decanter, AMARA will be available in select premium retail stores, high-end bars and luxury hotels across Goa, Maharashtra and Karnataka, Haryana, Delhi, Rajasthan in a phased roll-out. International markets such as Global Travel Retail, UAE, UK and Singapore will follow in the second half of FY26. (Excerpt from a release)
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 Mumbai, 31st January 2025 – The Wine Growers Association of India (WineGAI), the apex national body representing Indian wine producers, is set to make history with its first large-scale consumer wine festival in India – The Bandra WineOut 2025. This premier event will bring together India’s leading wineries, gourmet food experiences, live music, and interactive activities, all in the heart of Mumbai’s vibrant Bandra district. Wine lovers, enthusiasts, and curious consumers will have an unparalleled opportunity to explore the finest wines from across the country in a lively and engaging atmosphere. The Bandra WineOut 2025 is designed to demystify wines, elevate the brand image of Indian wineries, and make wine culture fun, trendy, and accessible to a younger and fresh audience. A Powerhouse Lineup of Indian Wineries Attendees will get to sample and discover an incredible range of wines from India’s most prestigious wineries, including:
1. Sula Vineyards 2. Fratelli Wines 3. Grover Zampa Vineyards 4. Good Drop Wine Cellars 5. Reveilo Wines 6. Big Banyan Wines 7. Moonshine Meadery 8. Uniwine Vintners 9. Wildcraft Beverages 10. Sam Agri … and more! The Bandra WineOut 2025 isn’t just about sipping and swirling – it’s an immersive experience that blends fine wine with gourmet indulgence, music, and engaging activities: ● Gourmet Food Stalls – A variety of curated food stalls offering new and trending cuisines that pair perfectly with different wines ● Flea Market Stalls – A vibrant marketplace featuring artisanal products, handcrafted goods, and unique finds to enhance the festival experience. ● Live Cooking with Wine Demos – Top chefs will craft delectable dishes using wine as a key ingredient, offering visitors a unique food and wine pairing experience. ● Grape Stomping Fun – A classic tradition that brings wine lovers together for a hands-on, foot-stomping good time! ● Masterclasses by Wine Experts – Exclusive sessions to deepen your wine knowledge, from tasting techniques to food pairings. ● Live Music & Entertainment – A festival atmosphere with top artists and DJs setting the vibe. ● Interactive Wine Games & Trivia – Fun and engaging activities to educate and entertain. “This is the first event of its kind, and we’re thrilled to create a space where wine is approachable, exciting, and celebrated,” said Ashwin Rodrigues, Secretary of WineGAI. “Our goal is to reshape the perception of Indian wines and make them the drink of choice for the modern Indian consumer.” Event Details: 📍 Location: Dmonte Park Recreational Centre, Bandra (West), Mumbai 📅 Date: February 15 & 16, 2025 🎟 Tickets Available On: Insider.in, District.in (Excerpt from a release)  Wise Monkey’s award-winning Rums are now available in India’s party capital – Goa. Following the brands debut at Prowine 2024 and launch across Delhi and Hyderabad Duty Frees, the purely molasses-based Rum captured interest of several spirits enthusiasts.
Crafted by Mauritian company Nirvana Works International Ltd. in partnership with Goa’s Sunmoon Distillery, the brand brings together the dream team of Mauritian rum-making traditions and Indian taste profiles. From their lineup including Jamaican and Mauritian blends, Wise Monkey launched two signature blends in Goa:
"It’s a rum for those who truly appreciate rum," says Kaung Htet, Brand Manager, Wise Monkey Rum. Goa’s ever-growing alcohol market and Indians love for quality rum sets the perfect launchpad for the brand to reach this target consumer base. Priced at ₹1,600, both blends are available in retail stores across North and South Goa. (Excerpt from a release)  India witnessed a historic milestone as the Sommeliers Association of India (SAI) successfully hosted the grand finale of the inaugural edition of the 2025 SAI Best Sommelier of India competition at the iconic The LaLiT, Mumbai. A Triumph of Talent: Jai Singh Emerged Victorious with a Prestigious Jury Panel of Global Wine Icons. This landmark event, the first of its kind in the country, marked a significant step forward in India's growing recognition on the global wine map.
Amrita Singh, Co-Founder and President of the Sommeliers Association of India shared her excitement, "The successful execution of this inaugural event marks a defining moment for the Indian sommelier community. All participants should be proud of their outstanding performances, and we are excited to see how they will continue to contribute to the growth of India’s hospitality culture. We are truly honoured to have had global wine celebrities such as Saiko Tamura-Soga, ASI Vice-President for Asia & Pacific and Nina Basset FIH, Co-Founding Trustee, Gérard Basset Foundation as part of the judging panel, their expertise ensured the competition was both fair and rigorous in line with the International standards. Our deepest gratitude to our Hospitality Partner, The LaLiT, Mumbai and all other partners and sponsors who made this benchmark event possible.” The competition serving as the national qualifier for top international platforms, drew talented sommeliers from across India and Indian Sommeliers working in Dubai, Maldives, Singapore, Italy, New Zealand and International cruise ships eager to showcase their skills. After intense quarter-finals and semi-finals, the grand finale saw Jai Singh crowned as the “2025 SAI Best Sommelier of India”, with Pankaj Singh and Amber Deshmukh securing second and third places. The top three winners will now embark on an exciting journey—attending the prestigious ASI Education Boot Camp in Singapore this July. Jai Singh will further make history by representing India for the first time ever at the 2025 ASI Contest Best Sommelier of Asia & Pacific in Malaysia and the 2026 ASI Contest Best Sommelier of the World in Portugal. Mattia Antonio Cianca, Co-Founder and Vice-President of the Sommeliers Association of India said, “This marks a great beginning for Indian sommellerie, showcasing immense potential and promising talent. The level of skill and passion displayed during the competition, gives us confidence that Indian sommeliers are ready to shine on the world stage.” Saiko Tamura-Soga, ASI Vice President for Asia & Pacific said, “The inaugural of Best Sommelier of India competition, organized by SAI to uphold world-class standards, has concluded with resounding success. I am deeply impressed by the exceptional talent, dedication, and humility demonstrated by the Indian sommeliers who participated. It is clear that they are on the cusp of achieving outstanding success on the international stage, particularly in competitions organized by the International Sommelier Association (ASI). Although SAI is a young association, having been a member of ASI for less than a year, the sense of unity and dynamic energy it has fostered is a testament to the tireless commitment and visionary leadership of Amrita Singh. I am confident that, under her guidance, SAI and its sommeliers will continue to thrive, furthering the development and recognition of the sommelier profession in India and making a lasting impact on the global sommelier community.” (Excerpt from a release) n the 12 months ended December 2024, Australian wine exports increased by 34 per cent in value to $2.55 billion and by 7 per cent in volume to 649 million litres, according to Wine Australia’s Export Report released today. The increase in value was a result of high levels of shipments to mainland China between April and December 2024, after tariffs on Australian bottled wine were removed at the end of March 2024. In those nine months, 83 million litres of wine, worth $902 million, have been exported to mainland China. The average value of exports to mainland China for the 12 months ended December 2024 was $10.79 per litre, contributing to a 24 per cent increase in the average value of total packaged exports to $9.35 per litre – a record value. Peter Bailey, Manager, Market Insights, Wine Australia said, “while there has been month-to-month volatility in the value of shipments to mainland China in the period since tariffs were removed, the performance is nonetheless very positive. However, Chinese wine consumption is much lower than it was before the import tariffs were imposed, so it will take more time before it becomes clear what the ‘new normal’ level of exports to mainland China will be, after this initial re-stocking period."  Outside of the unique circumstances relating to exports to mainland China, global alcohol consumption is facing numerous headwinds, and this is impacting the results to other markets. In many established wine markets consumption is declining due to health and wellness concerns and the rising cost of living. This has contributed to a global oversupply of wine and increased competition in already strained supply chains. Australian wine exports to the rest of the world declined by 13 per cent in value to $1.64 billion and 7 per cent in volume to 565 million litres during the 12 months to December 2024.
The decline in value was largely driven by Hong Kong, after a large increase in shipments to this destination at the end of 2023 likely driven by some Australian exporters anticipating the removal of import tariffs in mainland China in early 2024. A decline in unpackaged wine exports to the United States after a period of heightened exports further contributed to the volume decline. Exports to North America declined by 5 per cent to $482 million, driven by the United States, with growth in exports to Canada offsetting some of the decline. There were mixed results by destination in Europe. The value of shipments to the region declined by 4 per cent to $521 million, with exports to the United Kingdom, Germany, Denmark, and the Netherlands declining. Meanwhile, exports to Sweden, Belgium, Finland, Ireland, and Poland increased in value. Outside of mainland China, most other Asian destinations declined in exports during the 12 months to December 2024, although the long-term growth rate in value for the region (excluding mainland China) was still positive at 4 per cent per year in the last 5 years. The top five destinations by value were:
(Excerpt from a release) Himmaleh Spirits to begin production of World’s first Artisanal Himalayan Single Malt Whisky12/4/2024  (L) Ansh Khanna, co-founder, Himmaleh Spirits and (R) Samarth Prasad, co-founder Himmaleh Spirits with Mukund Prasad Himmaleh Spirits, the visionary craft distiller behind the acclaimed Kumaon & I gin, is thrilled to announce a new malt distillery in the picturesque Kumaon region of Uttarakhand. Featuring Forsyths pot stills from Scotland, the state-of-the-art distillery will now produce artisanal Himalayan Single Malt whisky.
Spread across 9 acres the distillery’s malt unit boasts a production capacity of 900,000 LPA positioning it as one of India’s most ambitious artisanal distilleries. Made with 100% Indian barley, sourced from local farms, and distilled after a long fermentation process of over 90 hours, enhancing flavour depth and complexity. To make a truly world-class elixir, Shivaji Chandekar, Distillery General Manager, Himmaleh Spirits has collaborated with Christian Perez Solar, a celebrated whisky distiller and production manager at Scotland’s renowned Arbikie Distillery. Christian is an expert in sustainable distilling and producing unique spirits with a sense of place. “Our vision has always been to create spirits that are a true reflection of the land they come from. With the commencement of our Himalayan single malt whisky production, we are redefining what Indian single malts can achieve—rooted in tradition, yet progressive in craft. The pristine environment of the Kumaon region, combined with our meticulous approach and world-class expertise, allows us to create an exceptional whisky. Staying true to our artisanal ethos, this malt is not just a product but a tribute to the land, its people, and their legacy,” said Samarth Prasad, Co- Founder, Himmaleh Spirits. Ansh Khanna, Co-Founder, Himmaleh Spirits added, “We are excited to invite connoisseurs to join us on this extraordinary journey. Our single malt distillery, is a labour of love, shaped by the purity of the Himalayas, the essence of its people, and the dedication of our team. This milestone represents our commitment to redefining the potential of Indian single malts—crafting spirits of world-class quality for whisky enthusiasts while paying homage to the unmatched terroir of the region.” Marking another significant milestone in the company’s journey to craft world-class spirits, each whisky bottle will capture the spirit of the region, from the harvesting of indigenous barley to malting, fermentation, distillation in Forsyths pot stills, maturation, and bottling. Aged in the pristine Himalayan climate, the whisky will reflect the inimitable terroir and artistry of the region. (Excerpt from a release) Business France India, under the tutelage of the Embassy of France in India, will welcome a French delegation of 17 wine and spirits producers for the 8th edition of the Tastin’ France event in India. These producers will showcase their products on November 6th at the Embassy of France in Delhi, followed by a tasting in Mumbai at ProWine on November 8th and 9th in Mumbai. This year's Tastin'France India brings together renowned estates from all over France, offering Indian importers, distributors, and connoisseurs an exclusive opportunity to discover exceptional French beverages, fostering valuable business opportunities. Attendees will experience a curated selection of wines and spirits, highlighting the rich diversity and expertise of France’s renowned vineyards and distilleries. "The partnership between India and France in the wine and spirits sector continues to strengthen, driven by a mutual appreciation for quality and craftsmanship. Tastin’France serves as an important platform to deepen these ties, enabling Indian importers to discover the exceptional diversity of French products while promoting sustainable practices that resonate with today’s consumers. Together, we are building a vibrant trade relationship that celebrates our shared values and enriches both markets." — Estelle David, Trade Commissioner of France, and Head of Business France in India. Highlights of the 8th edition of Tastin’France India From the emblematic regions of Burgundy and the sparkling vineyards of Champagne to the warm hillsides of Languedoc, and from the unmissable vineyards of Bordeaux to the savoury banks of the Rhône valley, the 17 winegrowers and spirit distillers will take attendees on a sensory tour of France. The delegation encompasses a diverse range of estates, from cooperatives representing hundreds of winegrowers to exclusive private estates and traders. Attendees can look forward to a comprehensive selection featuring Vins de France, IGP (Indication Géographique Protégée), and AOP (Appellation d'Origine Protégée). This wide array allows for the exploration of various wine styles, including red, white, and rosé wines, as well as Champagne and spirits like Cognac, Whisky, Vodka, each reflecting the distinct terroir and traditions of its region. Amongst the participating companies, several brands are committed to environmental sustainability, with one estate on the verge of organic certification and another using artisanal methods to care for its soils and vines without the use of chemicals. BWINE, CHÂTEAU LA FRANCE & CHÂTEAU DE SEGUIN | COLLECTION TRAMIER | TUTIAC | LGI WINES | LES VIGNERONS REUNIS DE MONSEGUR | ALMA CERSIUS | VIGNOBLES VELLAS | DOMAINE ANDRE BRUNEL | LA VINTAGE COMPANY | CHAMPAGNE G.H MARTEL & CO | FRENCHIES WINES | LES PRODUCTEURS REUNIS | DISTILLERIE DES MOISANS | FIWINE BORDEAUX / FINESTWINE.COM | CHÂTEAU CHARMAIL | CHATEAU LA FLEUR DE BOÜARD | SLAUR SARDET | BOYER - DE BAR Key Statistics on Wine Production and Consumption
France In 2023, France reclaimed its title as the world's largest wine producer, overtaking Italy, and Spain with an impressive volume of hectolitres. More than half of all French wines carry the prestigious Appellation d'Origine Protégée (AOP), while 40% are classified as Indication Géographique Protégée (IGP), highlighting the commitment to quality and regional identity. Remarkably, although vineyards account for only 3% of France's agricultural land, viticulture remains the leading agricultural sector in terms of value, underlining its economic importance. India The Indian wine market is experiencing a remarkable transformation, reaching a value of US$ 195 million in 2023. Projections indicate that this dynamic market will soar to US$ 803 million by 2032, with an impressive compound annual growth rate of 17% anticipated between 2024 and 2032. Increasing demand for wine, particularly from younger consumers who enjoy socializing at restaurants and bars, is driving this growth. Notably, while Australia leads the way in terms of volume, France remains the top exporter in terms of value, with its wines revered for their premium quality, especially in the luxury and fine wine segments. The trend is clear: wine consumption per capita in India grew by 9% between 2022 and 2023, reinforcing the excitement around this evolving market. Tastin’ France reinforcing Indo-French business ties. Tastin’ France is a unique opportunity for wine and spirits enthusiasts, and industry professionals, to immerse themselves in the rich flavours and traditions of French viticulture and distillery. This event highlights the exceptional quality of French wines and spirits while reinforcing the strong ties between India and France. With a growing market for wine in India, the event serves as a platform for importers and distributors to explore valuable business opportunities that can benefit both countries, fostering collaboration and innovation in the wine and spirit sector. Business France invites Importers and distributors in India to join this journey of discovery and appreciation. (Excerpt from a release)  Rotweingläser mit Weintrauben © ÖWM / Carletto Photography The fact that Austria produces world-class white wines is nothing new. However, in recent years, Austrian reds have been following hot on their heels, making headlines with their top international ratings. And it is no wonder, for it has almost been one outstanding vintage after another since 2015. Zweigelt, Blaufränkisch, Sankt Laurent and the likes have produced juicy, ripe red wines full of fruit and with all the typical freshness of Austrian wines.
Velvety red with delicate spicinessWhen talking about Austrian red wines, there’s no getting around Zweigelt (Rotburger). Nowadays, this crossing of Blaufränkisch and Sankt Laurent is grown on around 6,000 hectares of land, in other words, almost half of the area dedicated to red wine varieties in Austria. And there is good reason for this! Zweigelt is a charmer with velvety tannins and deep fruity aromas of morello and dark cherries, combined with a confit of forest fruits. Does that sound a bit kitsch? Well it isn't, because a delicate spiciness is what gives Zweigelt its vital pizzazz. Served a little cooler, a light Zweigelt is also the perfect drink to enjoy on the patio in summer. And while the appeal of a young Zweigelt is well-known, a growing number of connoisseurs are discovering the delights of these wines when they have had a chance to mature. With ageing, the tannins become even more refined and the flavour profile is enhanced by notes of mocha and leather. A mature performance: one top vintage after the otherWhile on the subject of maturity, those who aren’t browsing the stocks of Austria’s red-winemakers right now are passing up a unique opportunity. Perfectly matured red wines from the historic 2017, 2019 and 2021 vintages are still available, for example, as well as the delicately fruity and precise 2020 and 2016 wines. Those who prefer something that packs more of a punch in the glass should consider the dense and powerful 2018 vintage. These mature reds display all the charisma that Austria has developed in this area. Their flavour components have settled into the perfect balance, while the wines have still retained their typical freshness and are as juicy as ever. Character, character, characterAnother wine that has particularly benefited from the recent good wine-growing years is Blaufränkisch – a character actor that has established Austria as one of the top red-wine producing countries, especially at the international level. As a late-ripening variety, the warm summers and mild autumns particularly suit Blaufränkisch. This enables its unmistakeable foundation, grippy tannins and vibrant freshness to ripen to perfection, allowing it to develop deep-rooted aromas of dark berries, a spicy, smoky minerality and the occasional vivid floral note. Virtually no other variety expresses the typicity of its origins in the glass quite as well as Blaufränkisch. The sophisticated grape with a sugar brakeThe third variety that plays a key role on the Austrian red-wine scene is Sankt Laurent. It is, without question, an absolute diva in the vineyard. However, it is also a grape that appears made for climate change, since it has a natural sort of “sugar brake”. This prevents the grapes from storing too much sugar, even in warm years. As a result, the wines are never too heavy, developing an incomparable elegance and sophistication instead. They are mild and fruity, almost silky on the palate, and display aromas of dark forest fruits, cherries and a hint of forest floor that is reminiscent of illustrious Pinot Noirs. (excerpt from a release)  New Delhi, October 09, 2024: 30BestBarsIndia, the country’s most prestigious bar ranking platform, has unveiled the long list of the Top 100 bars for its 5th edition. The list is based on a special pan-India jury poll, made up of bar enthusiasts, industry professionals and drinks connoisseurs. This year’s voting list for the ‘Best Bars’ category also included more than 150 self-nominations from bars across the country on the 30BestBarsIndia website.
AT A GLANCE:
The 2024 long list features bars ranging from chic urban lounges and hotel bars to artisanal cocktail rooms and speakeasies, with representation from cities large and small. With almost half of the Top 100 comprising new entrants, these bars have set benchmarks in mixology, service, design, ambience, and sustainability. A larger national jury of more than 250 members is currently voting to determine the final ranking of the 30 Best Bars of India for 2024, based on the long list. The rankings will be unveiled at an awards ceremony at the Taj Cidade de Goa Horizon, Panaji, on January 13, 2025. Vikram Achanta, Co-Founder of 30BestBarsIndia, said, "In the past year, we've seen a significant emphasis on concept and storytelling, which has now become paramount. Bars are no longer just spaces to drink – they are immersive experiences. The substantial number of nominations we received this year is a testament to our mission at 30BestBarsIndia – to educate and elevate the visibility of bars across the country. We're also witnessing a continued resurgence of hotel bars, which are setting new benchmarks for creativity and hospitality." Radhakrishnan Nair, Co-Founder of 30BestBarsIndia, said, “The record entry of 48 new bars in the Long List is a testament to the constantly improving standards of bars across the country, including in non-metro towns. At the same time, the fact that so many of our regulars have dropped out of the Long List this year is a signal to bars that they have to be constantly innovating to stay in the reckoning and be counted among the best in the country.” The Top 100 bars in India, listed alphabetically, are: (New entries are marked with an asterisk) ● 7 Rivers Brewing Co., Taj MG Road (Bangalore) ● AER Lounge, Four Seasons (Mumbai)* ● Aidu (Hyderabad)* ● AMPM (Kolkata)* ● Americano (Mumbai) ● Bandra Born (Mumbai)* ● Bar 259, JW Marriott (Kolkata)* ● Bar Palladio, Narain Niwas Palace (Jaipur) ● Beno (Goa)* ● Bob's Bar, Indiranagar (Bangalore) ● Byg Brewski Brewing Company, Hennur (Bangalore) ● Cirqa 1960 (Mumbai)* ● Cobbler & Crew (Pune) ● Cock & Bull (Hyderabad) ● Cocktails & Dreams (Gurgaon) ● Comorin (Gurgaon) ● Copitas, Four Seasons Hotel (Bangalore) ● Ekaa (Mumbai) ● Elephant & Co. (Goa) ● Elephant & Co., Kalyaninagar (Pune) ● Fig & Maple (New Delhi)* ● For The Record - Vinyl Bar (Goa) ● Forefathers (Hyderabad)* ● Grumps (Goa)* ● Hideaway (Goa) ● Hodd's Bar, Hyatt, Gachibowli (Hyderabad)* ● HOME (New Delhi) ● Hoots' (New Delhi) ● Hosa (Goa) ● Izumi (Mumbai) ● Jamming Goat 1.0 (Goa) ● Jamming Goat 3.0, JP Nagar (Bangalore) ● Joseph Bar (Goa) ● Khi Khi, (New Delhi)* ● Klap (New Delhi) ● KOKO (Bangalore)* ● KooX - Rooftop Asian Grill, Novotel Chennai Chamiers Road (Chennai) ● Koyo Koyo, Hyatt Centric (Chandigarh)* ● Lair (New Delhi) ● Little Bit Sober (Kolkata)* ● LMNOQ Skybar (Kolkata)* ● Loya, Taj Palace (New Delhi) ● Madam G (Kolkata)* ● Malaka Spice (Pune) ● Masque (Mumbai) ● Mehico (Kolkata)* ● Mezcalita, Churchgate (Mumbai) ● Mia's (New Delhi)* ● Miguel’s (Goa) ● Muro (Bangalore)* ● Native Cocktail Room (Jaipur) ● Noho (Hyderabad)* ● O Pedro (Mumbai) ● Olive Bar & Kitchen, Qutub (New Delhi)* ● Olterra (Kolkata) ● Pablo's (Goa) ● Pandan Club (Chennai)* ● Papa's (Mumbai)* ● PCO (Mumbai) ● PCO (New Delhi) ● Perch Wine & Coffee Bar, Vasant Vihar (New Delhi) ● Petisco (Goa)* ● Piano Man Jazz Club, El Deco Centre (New Delhi)* ● Radio Room (Chennai)* ● Red (New Delhi)* ● Rick's, Taj Mahal (New Delhi) ● Room One (Goa)* ● Roxie (Bangalore) ● RÜ (Hyderabad)* ● Sanctuary Bar & Kitchen (Hyderabad) ● SAZ American Brasserie, Vasant Kunj (New Delhi) ● SAZ On The Beach (Goa)* ● Shad Skye (Shillong)* ● Sidecar (New Delhi) ● Slink & Bardot (Mumbai) ● Slow Tide (Goa) ● Soka (Bangalore)* ● Sorano (Kolkata) ● Soy Como Soy (Pune) ● Spirit Forward (Bangalore)* ● SURA - Cocktails & Cuisine (Jaipur)* ● Terra Maaya (Guwahati) ● The Bar, The Oberoi Grand (Kolkata) ● The Barfly (Goa)* ● The Blue Bar, Taj Palace (New Delhi) ● The Bombay Canteen (Mumbai) ● The Brass Room, ITC Royal Bengal (Kolkata)* ● The Cheroot Malt & Cigar Lounge, ITC Grand Chola (Chennai)* ● The Evening Club (Shillong) ● The Grid (Kolkata) ● The Johri & Sons, The Johri (Jaipur)* ● The Library Bar, The Leela Palace Udaipur (Udaipur)* ● The Library Bar, The Leela Palace Bengaluru (Bangalore) ● The Library Bar, The Leela Palace (New Delhi) ● The Living Room (Chennai)* ● The Maroon Room (Guwahati)* ● The Piano Bar and Cigar Lounge, The Oberoi (Gurgaon)* ● The Reservoire (Bangalore)* ● The Second House (Goa)* ● TOIT (Pune) ● Tresind (Mumbai)* ● Waikiki (Mumbai)* ● Whisky Samba (Gurgaon) ● Whisky Samba (Hyderabad)* ● Windmills, Whitefield (Bangalore) ● Yauatcha (Kolkata) ● ZLB 23, The Leela Palace (Bangalore) (Excerpt from a release)  Before international spirits became synonymous with sophistication, the Mahura flower spirit was the favoured nectar of India’s elite. In 1922, six brothers, ancestors of the South Seas Distilleries founders, pioneered the commercial crafting of refined Mahura spirits in India. Nestled in Dahanu, Maharashtra, South Seas has refined distilling knowledge passed down for over a century, becoming a key part of India's distilling heritage. With the country's largest copper pot stills and an unimaginable collection of rare oak casks in India’s largest maturation warehouse, the distillery brings a modern, innovative approach to the world’s first luxury heritage spirit. By reviving Mahura in a luxury avatar, South Seas introduces its latest release, Six Brothers, to the world with two distinct expressions. Mahura is also known as Mhowra, Mahuva, Mahua, Mohua, etc., based on its geographic location in India. Six Brothers 1922 Resurrection by South Seas Distilleries This is the world’s first ever matured Mahura spirit, priced at INR 1,02,000 with only 102 exclusive bottles available globally. Aged for decades in rare oak casks at India’s largest maturation warehouse at South Seas, this spirit bridges the gap between a traditional white spirit and fine whisky. It pays homage to the family’s rich heritage when six brothers first began distilling Mahura for royal families. Price: 102000 INR Six Brothers Small Batch (Original) For those looking to explore luxury Mahura spirits, South Seas offers a small batch variant that presents a more accessible introduction to this historic spirit. Double distilled in India’s largest copper pot stills and refined through platinum filtration, this expression achieves an exceptionally crisp and smooth texture, setting a new standard in the art of Mahura distillation. Equally refined as it is versatile, it stands confidently alongside world-renowned spirits and can be enjoyed neat or in a variety of cocktails at any time of day. Rs 2492 (Six Brothers Small Batch (original) is available in all leading retail outlets in Maharashtra and will soon be available in Goa and Haryana.) (Excerpt from a release)   Wine harvest 2024, key facts about Austrian wine © Austrian Chamber of Agriculture At a press conference in Vienna, the President of the Austrian Winegrowers’ Association Johannes Schmuckenschlager reported on the very early start to this year’s wine harvest, expecting a lower harvest volume than last year: “At 2.0 million hl, the volume of wine will be considerably lower than the average over the last few years.” In 2023, the volume of wine produced totalled 2.33 million hl, while the annual average for the period 2019 to 2023 was 2.41 million hl. Schmuckenschlager explained that the reason for the early harvest was the very early budding of the vines, along with sufficient precipitation in the spring and hot spells in the summer. The main harvest is now in full swing in all wine-growing regions, and we can look forward to a mature, harmonious vintage.
Very changeable weather throughout 2024 The weather conditions during 2024 are the reason for this exceptionally early harvest. In contrast to last year, there was sufficient precipitation during the winter, although from January on, the winter months were too warm for the time of year. A warm start to spring and temperatures close to those usually associated with summer at the start of April resulted in very early budding, three weeks earlier than the long-term average. “Early budding always entails a risk of damage due to late frosts, which can occur right up until around the middle of May. And indeed, in the second half of April, there were multiple late frosts throughout the whole of Austria,” Schmuckenschlager reported. While in most parts of Austria, only a few low-lying or young vineyards suffered localised frost damage, parts of the Thermenregion, the Kamptal and the Wachau region were more seriously affected. As a result of the early budding, the blossom also came out correspondingly early. In many places, this already started in the last week of May, coming to an end in the first two weeks of June. However, the rain that fell during the blossoming period meant that blossoming was delayed in some regions and also resulted in coulure damage in some cases. Keeping the vines healthy required extra special attention during this important and sensitive growing stage. The first hot spell with temperatures over 30 °C started in mid-June. This resulted in extremely rapid growth of both vegetation and berries, right through to grape closure. Due to the continued hot weather in July and August, ripening commenced very early and advanced rapidly. This was also helped by the good supply of water left over from spring, although levels of precipitation during the summer varied considerably. In some regions, there was no rain to speak of at all throughout the summer. Other regions, on the other hand, were well-supplied with water, as in the area around Krems, for example. Unfortunately, this year also saw some storms with heavy hail. Areas that were particularly affected include Neusiedl am See, Gols and Podersdorf (all around Lake Neusiedl), Güssing in southern Burgenland and a few wine-growing regions in Steiermark (Styria) such as Leibnitz, Deutschlandsberg and the Hartberg area. Just recently, there were massive storms in the Hollabrunn area (Weinviertel) and severe hail storms on Vienna’s Nussberg. In this context, it must be said that the increase in the incidence of storms is also a consequence of climate change. The early budding and blossoming, the good levels of precipitation and the hot spells that followed during the summer are the reason why the wine harvest has begun so unusually early. In Burgenland, the main harvest started at the end of August, in Niederösterreich (Lower Austria), Steiermark (Styria) and Wien (Vienna) in the first week of September. Lower harvest volumes However, Schmuckenschlager explained, “In terms of volume, we are expecting to harvest less than last year, and also compared to the average from previous years. In many vineyards, the clusters were less well formed this year, and late frosts and coulure during blossoming have also reduced the volume.” Due to the hot spells in the summer, the diameter of the grapes, and consequently the must yield, is also lower than in normal years in many places. Although the hail storms were bitter for the regions affected, the impact on Austria’s total wine harvest generally remains negligible. “According to information received from the regions, a wine harvest of around 2.0 million hl is expected this year. This leaves us around 15% lower than last year, which in itself was not a big harvest,” said Schmuckenschlager. However, thanks to the reserves held by the wineries, there is no need to fear a wine shortage. Particularly dense, ripe red wines expected “Once again, the winemakers have done their best to ensure healthy grapes. The advanced ripening as a result of the weather conditions means that such an early harvest is necessary in order to achieve a harmonious sugar-to-acid ratio,” explained Schmuckenschlager, happy with the quality of the grapes. “We can look forward to a mature, harmonious vintage that may well be a bit more dense in some cases,” he added. This year’s vintage will particularly favour the red-wine grapes. As a result of the small berry size and the very dark, concentrated grapes, we can expect dense, fully ripe red wines. (excerpt from a release)  The Sommeliers Association of India (SAI) is poised to redefine how India experiences and values the world of alcoholic and non-alcoholic beverages. Co-founded by Amrita Singh DipWSET, Mattia Antonio Cianca DipWSET, Salvatore Castano, and Vinod Abrol, SAI aims to elevate the standards of beverage service and education, creating an inclusive culture that celebrates the diversity of both domestic and international wines and spirits. The Association is committed to nurturing talent, advancing professional standards, and creating opportunities for growth through education and engagement. India's beverage industry has been growing rapidly, driven by an increasing demand for diverse, high-quality alcoholic and non-alcoholic beverages. As Indian consumers develop more refined tastes, the need for skilled professionals to guide and educate both consumers and industry stakeholders has never been greater. SAI's Education, Exams, and Contests Committee will play a key role in meeting this need by organising programs and certifications that set new benchmarks for the industry. A highlight will be the Best Sommelier of India Competition, where top talent will have the opportunity to advance to regional and global stages like the Best Sommelier of Asia & Pacific and the Best Sommelier of the World Competitions. To engage a broad audience, SAI will soon open membership enrolment to all beverage enthusiasts, offering diverse options tailored for both budding enthusiasts and seasoned professionals. Individual Memberships will provide access to a wide range of educational resources, networking opportunities, and community events, while Company Memberships will be available for Organisation committed to advancing the sommelier profession and supporting the growth of the alcohol and beverage industry in India. SAI understands that a dynamic and thriving association is essential to the growth and vitality of India's beverage and hospitality sectors, and it is dedicated to actively supporting this vision. Amrita Singh, Co-Founder & President, Sommeliers Association of India, shares, “I attended the Best Sommelier of the World competition in Paris last year to support Mattia, who was representing Italy. We noticed that while there was representation from many Asian countries, India, with the largest and youngest population in the world and considered a benchmark in hospitality standards, was missing from the line-up. Our endeavour has not only been to create the Sommeliers Association of India but also to get it affiliated to ASI at the very outset. It is the opportune moment for the launch of an internationally affiliated body that will bring India into special focus and provide Indian professionals opportunities on the world stage.” Mattia Antonio Cianca, Vice-President of the Sommeliers Association of India, adds, “SAI is committed to promoting growth and excellence within the community by emphasizing the importance of qualifications and competitions. These initiatives provide invaluable exposure and opportunities for members to refine their skills, expand their knowledge, and build meaningful connections. Our ultimate goal is to empower individuals to achieve their highest potential. As the art of food and wine pairing continues to evolve in India, there remains a world of possibilities beyond the conventional approach of matching spicy Indian cuisine with wines that contain residual sugar. SAI's key focus will be to elevate this experience by exploring diverse pairings of Indian dishes with both local and international wines, enriching the culinary landscape and celebrating India's unique flavours.” The Sommeliers Association of India stands for excellence and credibility, whose combined experience of all four founders and their passion for this project will drive the association’s mission to raise the bar for wine appreciation in India, making it more accessible and encouraging a broader appreciation and understanding of beverages. (Excerpt from a release)   Inbrew Beverages Pvt. Ltd., one of the leading players in the Indian spirit- making industry, unveils the new and refined Green Label Barrel Special Whisky in a brand-new exquisite packaging. This new improved version resurrects the Green Label of 1994 with a classy feel to the spirit’s segment. The Green Label brand, associated with its ‘diamond cut wali bottle,’ has long been a symbol of classic craftsmanship and timeless appeal.
Inbrew Beverages roped in Three Fourth Solutions, a leading full-stack marketing agency, to help them revamp and revive the legacy brand. The packaging's golden rails, together with gold and green hues that stand for elegance, rarity, and purity, indicate the continuous exploration that occurs with each drink. This striking new packaging highlights the whisky's sophisticated essence and increases its appeal. The 180 ml, 375 ml, and 750 ml bottles of Green Label Barrel Special Whisky, along with a new 180 ml Pockit-Pack, are the first to be launched in a few regions of India. The 750 ml bottle is beautifully packed in a mono carton that is befitting the luxurious nature of the whisky. The Green Label Barrel Special Whisky is a perfect blend of tradition and innovation, and the new design reflects the brand's superior quality. This premium whisky is made from a choice of 100% grain spirits and undergoes a rigorous blending process in the modern infrastructure at Inbrew. The key feature is a seamless blend with imported scotch, which has been patiently aged in oak barrels, giving the spirit its distinctive character. Reflecting his views on the core idea behind the brand’s new packaging, a representative from Inbrew Beverages Pvt. Ltd. commented, “This whisky is the epitome of our commitment to quality and creativity. With the re-imagination of Green Label, we have paid homage to the brand’s heritage while also adding new layers of taste and class to the mix. This is a true masterpiece of whisky crafting, a result of hard work and dedication in the art of whisky making. We believed this whisky could go places, and we believed that it could truly stand neck to neck with other brands in the prestige segment.” Inbrew Beverages is committed to celebrating the legacy and continuing the tradition of Green Label being associated with nostalgia and admiration, and to elevate it to new levels, it has carefully reimagined Green Label for today’s palate. Currently, the Green Label Barrel Special Whisky is already creating a buzz among the consumers and the market experts. It has a rich and smooth texture that is already redefining the prestige whisky category, thus putting Green Label Barrel Special Whisky in a good place to challenge other leading brands. (excerpt from a release)  Paul John Single Malt, a pioneer in creating fine Indian single malt whiskies and Single Malt Amateur Club (SMAC), India’s foremost single malt whisky appreciation club, jointly announce the launch of “Ego,” the second prestigious release from the brand’s Alter-Ego cask series. Available exclusively to SMAC members and limited to just 120 bottles, this offering underscores Paul John's commitment to excellence and innovation, delivering a whisky experience that is both rare and unforgettable.
This release marks the 142nd single cask release by Paul John Whisky, having done several single cask releases for members of single malt clubs like SMAC and other private whisky collectors. These custom collaborations have resulted in Paul John Whisky being the only Indian single malt focused on building the Single Cask Category within all single malt brands in India. Sourced from a single cask, this limited-edition release embodies the essence of Indian craftsmanship. The whisky adopts the flavour of the cask it is aged in, revealing a symphony of flavours, with creamy fruits, citrus, and sweetness blending perfectly. The vibrant mix of an orchid garden, wet wood, and melons - is so enchanting it might just inspire a signature fragrance. On the palate, the experience deepens with gentle umami notes building in intensity, balanced by mineral salts, herbal bitters, and toffee sweets. Crafted from locally harvested six-row barley and matured in the tropical climate of Goa, this whisky offers a rich, complex profile, showcasing the expertise of Paul John’s Master Distiller. Priced at INR 8500, it is available only in Goa, India. Paul P. John, Chairman of John Distilleries Pvt Ltd, shared his thoughts on the collaboration, saying, “We are delighted to partner with SMAC for this extraordinary release, following the successful debut of ‘Alter’ in October 2022. Our newest release ‘Ego’ showcases our passion for unique, high-quality whiskies that play on the duality of the Alter-Ego series. Our Single Cask program highlights personalisation and collaboration, allowing true whisky lovers to be part of something special. This release, shaped by us and our enthusiasts, is a testament to our collective achievement. Whisky Fact File by SMAC ● Name: Ego (of the Alter Ego Series) ● Distillery: John Distilleries ● Date of Distillation: September 2017 ● Type of Malt: Unpeated Ex-Bourbon ● Cask Type: Ex-Bourbon ● ABV: 50% ● Colour: Gold This latest collaboration is the epitome of what the Paul John Single Cask program represents—an unparalleled opportunity for whisky enthusiasts to own a truly unique and personalised piece of whisky history. The program invites participants to Paul John’s distillery in Goa, where they can handpick their cask and oversee its journey from maturation to bottling. This experience offers not just exclusivity but also investment potential, as the value of such bespoke whiskies continues to rise. Hemanth Rao, Founder of SMAC, shared his thoughts on the release, saying, “Alter-Ego has been one of our most challenging releases to date in terms of exclusive single cask whiskies. This project required immense planning and a deep understanding of our members' preferences. Given the challenges of limited availability and distribution restrictions, this has been a tough endeavour. However, the outcome is immensely satisfying, as when you place the whiskies together as a set, they truly showcase the growth and sophistication of both India and our club. From the concept and design of the label and box to the careful selection of the whiskies, every detail has been meticulously evaluated.” (excerpt from a release) LONDON, UK – The alcoholic drinks market in 2023 saw a total volume decline globally for only the third time in 15 years, data analytics firm Euromonitor International can reveal.
Alcoholic drinks witnessed a marginal total decline of 0.2%. From inventory adjustment, pantry unloading in the US to geopolitical upheaval impacting consumer sentiment worldwide, from the detrimental effects of inflationary pressures in most western markets to a structural slowdown in China, alcoholic drinks’ resilience was put to the test. Spiros Malandrakis, Head of Alcoholic Drinks Research at Euromonitor International, said: “The industry entered negative territory, a rare occurrence, highlighting the severity of the perfect storm facing it.” Non-alcoholic categories booming, niche categories present opportunities In Euromonitor’s World Market for Alcoholic Drinks 2024 report, Malandrakis said ‘other ready-to-drinks (RTDs)’ – primarily representing Hard Seltzers – and cognac posted total volume declines of 16.6% and 9.5% respectively leading the worst category performers and highlighting the wide-ranging shifts and challenges across key segments. “As the no/lo alcohol aisles and bar shelves get increasingly more crowded, opportunities in this segment will shift towards functionality, moving beyond brand extensions to embrace unique compositions that push the limits of experimentation, resonating strongly with younger Millennial and Gen Z demographics. “Conversely, spirit-based RTDs posted 8% total volume growth, all nascent non-alcoholic categories booming and other sparkling wine capitalising on trading down from champagne, rise as some of the best performers while proving that pockets of growth are still there for the taking,” said Malandrakis. Roaring momentum post pandemic has mostly been lost Malandrakis said that both off and on-trade performance had decelerated significantly losing most of the roaring momentum driving the post-pandemic bounce back and witnessing a 0.7% volume decline and 1% volume growth respectively. “As the post-pandemic effervescence driving the industry fades, 2023 becomes reminiscent of a well-balanced Negroni. Decidedly bitter notes - as macroeconomic and geopolitical volatility take their toll - find equilibrium against the herbaceous hints of green shoots of cautious optimism. “While numerous short-term downside risks remain and most categories and markets are still under pressure, alcoholic drinks appear to be turning yet another corner and proving resilient in the face of a state of permacrisis. There are challenges ahead,” said Malandrakis. (Excerpt from a release)  Wine Park founder and head Vishal Kadakia launched orange wines from Radikon, an Italian winery that is a leading producer of this style. Kadakia launched three wines including two orange wines and one red which will initially be available in Maharashtra. The wines were launched in the presence of Sebastien Papin, Export Director, Asia Pacific of Champagne Billecart-Salmon over a tasting of Billecart Salmon’s Champagnes and a networking afternoon for the wine trade and media at the Koi Bar, St. Regis Mumbai.
Radikon, a family estate based in the northern Italian region of Friuli. Orange wines, interestingly are produced from white wine grapes that stay in contact with the skin for an extended period and are fermented using natural yeast and a minimal to nil use of sulphur. Orange wines, historically, were produced centuries ago in Georgia and in the past decade, have been produced in vineyards across Italy and France. Radikon is regarded as one of the world’s pioneering orange wine makers, based in Italy’s northern region of Friuli. The wines selected from the estate’s range, available in India now include the Radikon, SLATNIK Bianco 2022, a sumptuous Chardonnay blend that crackles with cherries, baked orange peel, and roses. There’s also the Radikon, SIVI Bianco 2022, a Pinot Grigio style, barrel aged and tasting of pear and citrus, finishing clean and Radikon, RS 22 Rosso 2022, a full bodied barrel aged Merlot blend. Kadakia said, “I had been looking forward to introducing orange wines to the Indian market for a long time since he first tasted these styles in Singapore and later in Paris where natural orange wines have become quite popular in recent years. “I was fascinated by the colour and palate of orange wines and the story behind how these wines are made. The fact that white wines can be produced in a style similar to red wines and bring out a unique flavour character in them. I loved these natural orange wines and believed these were ripe for launching in India.” The three new wines are presently available in retail and on premise in Maharashtra and will subsequently be launched in Karnataka. Speaking on the Champagnes, Sebastien Papin said, “Our house recently changed its recipe in keeping with changing trends. We noticed that Champagne drinkers prefer a less sweet, more concentrated and fruity style so we decided to reduce the dosage (added sweet liquid) for our standard Brut Champagne from 8.5 grams per litre to 4.5 grams per litre. To compensate for this change, we have increased the number of years we age our Champagne from 33 to 50 months which is a significant increase. (Excerpt from a release) Australian wine exports increased in value by 17 per cent to $2.2 billion in 2023–24, the highest level since the 12 months ended September 2021, and volume remained relatively steady at 619 million litres according to Wine Australia’s Export Report released today. The growth in value was due to a surge in exports to mainland China in the last three months of the financial year, as Australian wine re-stocked supply pipelines following the removal of the duties on Australian bottled wine in late March 2024. Wine Australia Manager, Market Insights, Peter Bailey said that the rise in exports to mainland China is still a small fraction of the historical peaks achieved to the market. “The surge in exports to mainland China towards the end of the financial year saw volume rise from 1 million litres to 33 million litres and value grow by $392 million to $400 million compared to last financial year,” Mr Bailey said. “While the figures are very positive, they represent the re–stocking of Australian wine in the pipeline of a major market after a long absence and do not necessarily equate to retail sales. It will take some time before there is a clearer picture of how Chinese consumers are responding to the increased availability of Australian wine in-market. “Consumption of both domestic and imported wines in mainland China is less than a third of what it was six years ago and thus it is very unlikely that Australian wine exports will return to those previous peaks in the short to medium term.”  There were 574 companies exporting to mainland China in 2023–24, up from 115 in 2022–23. Prior to the imposition of duties, there were more than 2,000 companies exporting to mainland China. In 2023–24, the top ten exporters by value to the market accounted for three-quarters of the total value and 39 per cent of the volume of exports.
Exports of wine priced at $20 or more per litre FOB, which roughly translates to 300 RMB per bottle retail, were the main driver of the value growth to mainland China, accounting for 84 per cent of the growth. “The growth in value has seen mainland China return to the top export market by value,” Mr Bailey said. “However, the volume of exports at 33 million litres, is relatively small, equating to less than five per cent of Australia’s winegrape harvest in 2024 and so is unlikely to make a significant impact on the current oversupply of red winegrapes, particularly in the big volume-producing warm inland regions.” Exports to the rest of the world (excluding mainland China) declined by 4 per cent ($68 million) to $1.8 billion and volume decreased by 5 per cent (33 million litres) to 587 million litres. This is the lowest volume exported to the rest of the world in a financial year since 2003–04. The decline in volume was most significant in unpackaged exports priced under $1.50 per litre to the United States (US) and Canada (down a combined 20 million litres). “Global trading conditions remain very challenging with wine consumption continuing to fall in many markets around the world due to moderation trends and cost of living pressures. There are also enduring problems in shipping, with a shortage of ships globally and freight and charter rates on the rise,” Mr Bailey said. Australia is not the only country negatively impacted by these factors. Wine exports have also declined from other major wine producing countries. For example, in the 12 months ended April 2024, the volume of wine exported from Spain fell by 2 per cent, France by 7 per cent, Chile by 7 per cent, South Africa by 12 per cent, Germany by 5 per cent and New Zealand by 14 per cent. Among varieties exported from Australia, still red wine was the main beneficiary of the growth in exports to mainland China, with total volume of red wine up 3 per cent to 330 million litres and value up 27 per cent to $1.5 billion compared to 2022–23. Cabernet Sauvignon grew in value by 41 per cent to $469 million and volume by 12 per cent to 70 million litres, with the US also contributing to the increase in exports of this variety. For white wine, Chardonnay remained the number one variety and while volumes declined by 6 per cent to 158 million litres, value was up marginally to $307 million. The top performer for still white wine was Pinot Gris/Grigio, up 15 per cent in volume to 51 million litres and 16 per cent in value to $101 million, a record financial year result for the variety. The US was the main driver of the growth in Pinot Gris/Grigio exports. The top five destinations by value were:
 24 Jul 2024, London: Mexican beer brand Corona Extra (brand value up 40% to USD10.4 billion) has reclaimed the title of the world’s most valuable beer brand, according to a new report by Brand Finance, the world’s leading brand valuation consultancy. Heineken (brand value up 18% to USD9 billion) and Budweiser (brand value up 11% to USD7.4 billion) claim second and third spot. Following a 3.9-point increase in its Brand Strength Index (BSI) score to 85.9 out of 100, Corona has also recorded a noteworthy uptick in brand strength, securing the position as the third strongest beer brand globally. According to research conducted by Brand Finance, consideration, familiarity, overall reputation, and usage metrics have shown a global uptick year-on-year. Corona's strategic initiatives have bolstered its brand recognition and reputation beyond its consumer appeal. Earlier this year, the announcement of Corona Cero as the official sponsor of the Paris 2024 Olympics marked a historic moment, as it became the first beer brand to sponsor the event. Corona Extra is also the world’s fastest growing beer brand, followed by Spain’s Estrella Damm (brand value up 37% to USD1.4 billion) and Singapore’s Tiger (brand value up 30% to USD1.5 billion).Henry Farr, Director, Brand Finance, commented: “Corona has once again reclaimed the title of the world’s most valuable beer brand, a position it previously held for four consecutive years between 2019-2022. This reaffirms the brand's leadership and mirrors evolving consumer preferences for premium and quality offerings. It also offers insights into the broader landscape of the beer industry, where brands committed to quality and innovation are redefining market standards.” China’s Tsingtao (brand value up 21% to USD 2.6 billion) is the world's strongest beer brand, with a BSI score of 87.0 out of 100. Tsingtao maintains a robust presence at home and abroad, with its products now available in over 100 countries worldwide. Through strategic partnerships with distribution channels, Tsingtao continues to fortify its position in key markets, ensuring its widespread accessibility and market growth. Recently, the brand unveiled a new non-alcoholic alternative, showcasing its dedication to adapting to changing consumer preferences. Tsingtao is not alone in its pursuit of international markets. For years, Asian beer brands have been expanding into Western territories. Notably, Japan's Asahi Group Holdings and Kirin (brand value down 1% to USD 3.1 billion), have made significant inroads into Western markets through strategic acquisitions and partnerships, demonstrating a longstanding trend of globalisation in the beer industry. (excerpt from a release)  24 Jul 2024, London – Elite baijiu brand Moutai (brand value up 1% to USD50.1 billion) extends its reign as the world's most valuable spirits brand for the ninth consecutive year, according to a new report by Brand Finance, the world’s leading brand valuation consultancy. Wuliangye (brand value down 15% to USD25.9 billion) and Luzhou Laojiao (brand value up 6% to USD8.2 billion) sit in second and third. Wuliangye is now the world's strongest spirits brand, with a Brand Strength Index (BSI) score of 90.7 of 100, earning an impressive AAA+ rating. Moutai, with a BSI of 89.9 of 100, also scores the top tier AAA+ brand strength rating. American bourbon whiskey brand, Jim Beam (brand value up 83% to USD539 million) is the world’s fastest growing spirits brand. The brand’s massive surge in brand value has seen it jump 24 spots to 42nd. Germany’s Jägermeister (brand value up 38% to USD914 million) and Italy’s Martini (brand value up 23% to USD586 million) have also recorded solid brand value growth. Henry Farr, Director, Brand Finance, commented: “The strategic manoeuvres of Moutai, Wuliangye, and Luzhou Laojiao exemplify why they lead the global spirits industry. Whether it’s Moutai’s younger audience-targeted campaigns, Wuliangye’s e-commerce advancements, or Luzhou Laojiao’s prestigious sponsorships, these brands are not just maintaining their positions —they are revolutionising the market." Brand Finance also utilises its Global Brand Equity Monitor (GBEM) research to compile a Sustainability Perceptions Index. The study determines the role of sustainability in driving brand consideration across sectors and offers insight into which brands global consumers believe to be most committed to sustainability. For individual brands, the Index displays the proportion of brand value attributable to sustainability perceptions. This Sustainability Perceptions Value is the financial value contingent on a brand’s reputation for acting sustainably. From here, Brand Finance’s perceptual research is analysed alongside CSRHub’s environmental, social and governance performance data to determine a brand’s ‘gap value’. This is the value at risk or to be gained, based on the difference between sustainability perceptions and actual performance. The 2024 Sustainability Perceptions Index finds that in the spirits sector, Moutai leads with the highest Sustainability Perceptions Value of USD5.9 billion. (excerpt from a release)    The 2024 Spirits-International-Prestige (SIP) Awards at California, USA, judging identified super outstanding selection of top-ranked single malt whiskies and blended Scotch whiskies world-wide. The Indian origin ‘Kadamba Single-malt whisky’ won Gold medal - a testament to its finest Indian craftsmanship and world-class quality that Kadamba whisky delivers for its commitment to purity, precision and finest ingredients. The SIP Awards are the world’s only internationally recognized spirits competition which hosts real consumers on the judging panel. To the brand's appreciation, Kadamba Single-malt competed with more than 1,300 brands from 56 countries, judged by whopping 302 spirit enthusiast panelists on the basis of best quality aroma, taste and the finish. This scientifically judging rigorous method ensures accurate and consistent results, highlighting the finest products in each of the categories. In addition to this, recently Kadamba Single-malt won 'Gold medal' for its exceptional quality, at the 2024 New York International Spirits Competition, an international competition that serves as the ultimate seal of approval in the spirits industry globally. The judging panel chaired jurors of spirits industry experts, with commercial buying responsibility, to ensure that the competition winners were exactly the type of spirits preferred by trade as well as the end consumers. Commenting on their phenomenal success at these international competitions, Dr. Mohan Krishna, founder of Cheers group stated that, “It’s a moment of great pride for our Kadamba Single-malt whisky to receive grand Global recognition at both SIP Awards and New York International Spirits Competition". “These awards are a true honor and testament to the very reason Kadamba Single-malt was launched in India and in International markets - to be a brand of choice for all, while continuing to offer a premium experience to our Indian and International consumers. We are extremely delighted that at both the recent International Competitions Kadamba Single-malt bagged 'Gold medals' and performed so well at these global award platforms,” says Ashwin Balivada CEO of Cheers group. (excerpt from a release) Kadamba is available in Goa at Rs 2200.  12th June’24, New Delhi: In an extraordinary collaboration bridging the realms of Westeros and the realm of fine spirits, Indri Single Malt Indian Whisky, in partnership with Warner Bros. Discovery Global Consumer Products, proudly introduces its latest masterpiece inspired by the Game of Thrones franchise - the 'House of the Dragon’ Exclusive Edition. Crafted in homage to the highly anticipated return of the HBO Original Series, House of the Dragon, this exclusive edition stands as a unique partnership, the first of its kind in India's single malt market.
The two exquisite expressions are inspired by the iconic councils of Westeros: House of Black: Representing the fiery spirit of the Black Council from House of the Dragon, this single malt whisky entices with notes of sweet toffee, creamy vanilla, and subtle peat on the nose. The palate unfolds a symphony of flavours, from sweet chocolate and toffee to hints of earthiness, dates, figs, and vanilla. The finish leaves a lingering impression of sweet richness intertwined with a gentle peatiness, promising a thrilling journey for the adventurous palate. House of Green: In tribute to the refined tastes of the Green Council, this single malt whisky exudes elegance and sophistication. On the nose, hints of ripe bananas, vanilla, toffee, honey, raisins, and pineapple create an inviting aroma. The palate is delicate yet complex, offering a bouquet of sweet, fruity, floral, and nutty flavours, complemented by elegant spice, chocolate, and dried fruits. As the journey concludes, a subtle sweet finish with lingering fruitiness leaves a lasting impression, reminiscent of the luxurious courts of Westeros. “Partnering with Indri Single Malt Indian Whisky for their House of the Dragon inspired - series is thrilling. It's a fusion of craftsmanship and storytelling, extending their influence into the lives of fans. We are excited to curate products inspired by Warner Bros. Discovery’s' vast entertainment universe, and this collaboration promises to captivate enthusiasts of both Indri and the Game of Thrones franchise," enthused Vikram Sharma, Head of APAC Consumer Products at Warner Bros. Discovery. The Indri single malt whisky whispers a tale—a symphony of flavours that dance upon the palate, invoking the senses and stirring the soul. Every sip of this exclusive edition is an invitation to embark on a journey through the ancient annals of Westeros, where legends are born and destinies are forged. With each expression, whisky enthusiasts and fans of the acclaimed series alike can raise their banners and choose a side. Speaking about the collaboration, Siddhartha Sharma, Founder, Piccadily Distilleries, expressed his excitement, stating, "We are thrilled to embark on this epic journey with Warner Bros. Discovery Global Consumer Products to celebrate HBO's House of the Dragon, bringing the rich legacy of Westeros to life through the artistry of our single malt whisky. This innovative partnership sets a new standard for collaboration and creativity, further solidifying Indri's position as the leading whisky brand from India.” The ‘House of the Dragon’ Exclusive Edition by Indri will be available in select premium outlets in India and exclusively at Delhi Duty Free with price ranging between INR 6000 – 11,500 depending upon the state available in. (excerpt from a release)  Amidst the growing renaissance of rum, "Those Good Distillers" introduce IDAAYA in India. A premium sipping rum from the heart of the Himalayas crafted by blending Indian rum and 12 year old Bourbon aged Latin American rums.
The creation of IDAAYA is inspired by the methodologies of Arthashastra, where in the forgotten pages of our ancient scriptures, a drink was made by fermentation and distillation of sugarcane juice. The mountains are intrinsic to the character of our rum, high mountain altitude, crisp cool air and Himalayan spring water and bring forth a unique character to our rum. 12 YO rum that has been aged in Bourbon casks, blended in a Solera system in Sal wood casks with Indian Rum, using ancient methodologies whilst treating the casks all add to the depth of flavour, with rich aromas to nose. This craftsmanship brings together a smooth, well-rounded 100% rum with no added sugar and no added flavour. Vibrant deep amber colour that to nose reveals notes of jaggery, vanilla and all-spice. On the first sip, it slowly unravels the caramel notes followed by delicious notes of dark chocolate, jaggery, tropical fruits, dried fruits, all-spice toasted vanilla and oak. IDAAYA has received international acclaim by winning a Double Gold at the International SIP Awards 2024, the only internationally recognized consumer judging spirits competition based in Los Angeles, California. Additionally, it earned a Silver award for Rums made in Asia at The Asian Spirit Master 2024 chaired by The Spirits Business and Bronze at the International Wine and Spirits Competition 2024, further solidifying its status as a world-class spirit. Founder and Chief Everything Officer of IDAAYA, Karishma Manga Bedi further adds, “IDAAYA strives to capture the essence of discovering a moment of reflection and the spirit of exploration in every bottle. We aim to offer our customers more than just a premium rum; we provide a unique experience that takes them through a doorway of limitless discovery with each sip.By prioritising quality, authenticity, and innovation, we ensure that every bottle of IDAAYA represents our unwavering commitment to excellence in the spirits industry.” Currently available at duty free shops in Delhi, Mumbai and Bangalore, this homegrown rum will soon be available in India’s premium restaurants and bars. (includes excerpts from a release)  Chris Yorke, CEO AWMB © Austrian Wine / Anna Stöcher 500 Austrian wineries exhibited their products in Vienna’s Hofburg, which welcomed more than 1,200 wine experts from 58 countries, making this year’s VieVinum a record-breaking event. Never before have so many international guests travelled to Vienna.
“This year’s VieVinum is breaking all records! Never before have so many international trade guests accepted our invitation to Vienna,” says a delighted Chris Yorke, CEO of the Austrian Wine Marketing Board (Austrian Wine). “This is crucial for our wineries because the economic situation is not easy for them at the moment. It also shows how sought-after our wines have become around the world.” Over the course of three days, 500 Austrian wineries presented their products to more than 1,200 international experts from the wine trade, the hospitality industry and the press – attending from 58 different countries. Guests included the elite of the international wine world, such as the 2023 Best Sommelier of the World, Raimonds Tomsons, six Master Sommeliers and 21 Masters of Wine – experts holding two of the most prestigious wine qualifications in the world. “International dialogue like this is key to increasing appreciation for the work of our winemakers and boosting demand for their wines around the world,” explains Yorke. Export value has increased more than sevenfold since the first VieVinumVieVinum, organised by M.A.C. Hoffmann, has been a central platform for the success of Austrian wine exports since 1998. Over the last 25 years, Austria’s export value has increased more than sevenfold, reaching 238 million euros in 2023. “Wine exports are very important for our winemakers because we have few growth opportunities left in the Austrian market,” explains Yorke. “Every bottle exported promotes our excellent wines on the international stage and also relieves pressure on the domestic market.” Bacchus Prize goes to Anne Krebiehl MW and Gerhard RetterThe international Bacchus Prize for outstanding services to Austrian wine was awarded for the first time at this year’s VieVinum. It went to the Master of Wine Anne Krebiehl and the renowned sommelier Gerhard Retter. As Chris Yorke emphasised in his speech, Krebiehl and Retter have played a major role in raising international awareness of Austrian wine for many years. Comprehensive programme of supporting events offered unique insights into the Austrian wine industryOn Friday, Austrian Wine invited its guests to an exclusive tasting of premium Austrian wines at the Palais Niederösterreich. At the tasting, International Heroes, i.e wines with top international ratings, were presented alongside Rising Stars, which are wineries that are on the cusp of making an international breakthrough. After the tasting on Friday evening, Austrian Wine invited its guests to a large get-together at Vienna’s Museum of Applied Arts (MAK). During the fair, a range of supporting events gave trade visitors the opportunity to gain unique insights into Austria as a wine-growing country. These included a masterclass where three of the world's best ASI sommeliers presented their favourite Austrian wines, along with dozens of tastings organised by the School of Wine and events organised by wine-growing regions and associations. The keen interest in Austrian wine among international visitors is also underlined by the fully booked trips to the wine-growing regions of Niederösterreich (Lower Austria), Burgenland and Steiermark (Styria) which are taking place straight after the VieVinum. ( Excerpt from a release)  John Distilleries Pvt Ltd's Paul John Whisky, renowned for its exceptional award-winning Indian single malts, proudly introduces its exclusive partnership with Avolta Duty Free to unveil an exclusive single cask release for global travellers at Kempegowda International Airport Bengaluru. This single cask single malt expression is bottled exclusively for global travel retail and is available at the T2 Duty Free from 30th May. The cask is dedicated to the city of Bengaluru and the packaging has been thoughtfully designed, capturing the glorious spring blossoms of this famous Garden City. This release marks a significant milestone in the brand's illustrious journey, epitomising its commitment to excellence and innovation in the world of whisky. Crafted in the tropical coast of Goa, India, this exotic single-cask Unpeated Madeira expression embodies the essence of Paul John Whisky's artistry. Aromas of delightful Christmas cake, dry plum, and Manuka honey laced with a lively orange zest lead to a blend of rich flavours, from sweet vanilla and dark chocolate to a subtle tinge of dry resin, culminating in a bold and gratifyingly oaky finish. “We are honoured to launch our first exclusive single cask global travel release at Bengaluru International Airport Duty Free with our partners Aolta, and to offer an elevated and unique whisky experience to travellers,” said Paul P. John, Chairman of John Distilleries Pvt Ltd. “The city holds a special place in our hearts, and partnering with one of the finest airports in the country is a true honour. This exclusive release is a tribute to Bengaluru that allows us to showcase the vibrant flavours of India in every sip. We are excited to present a taste of our finest creation, available exclusively at the airport's Duty Free.” With only 228 bottles, this non-age statement (NAS) single-cask release is priced at USD 300 per bottle. With a track record of over 305 international awards, including recognition as the Best Distillery and Best Master Distiller, Paul John Whisky continues to set the standard for excellence in the Indian whisky industry. (Excerpt from a release) The expression is bottled at 58% alcohol and is unpeated with a Madeira Cask finish.  The International Wine Challenge, the world's most influential, impartial and rigorously judged global wine competition, has announced the results of its 2024 competition, marking its 40th year. Medals were awarded to 38 winemaking countries following a blind tasting by an international panel of experts last month. While France, Australia and Spain remained top of the medal table, niche wine producing countries England, Georgia, Japan, Canada, Romania, Ukraine and India all saw an increase in the number of medals awarded.
The improving quality of wine around the globe is evident in this year’s results, with many countries gaining more medals than ever before. England has seen a rise in medals with 13 Gold, 54 Silver and 58 Bronze, having climbed up the medal table to 9th place this year from 10th last year. Canada gained 14 more medals than last year, with 3 Gold, 27 Silver and 29 Bronze. The Niagara Peninsula was the standout region winning 46 of the medals, compared to the 28 medals it won last year. Georgia also won more medals this year, in particular the Kakheti region which won 48 out of the 51 medals awarded to Georgia with most wines awarded being skin-contact white or red. Japan has won its most ever Gold medals for wine with two going to Chardonnays, both won by Takahata Winery, and one going to a Koshu wine. Other countries with significant gains were Romania with 12 more medals than last year, including 5 Silver and 13 Bronze, giving them a total of 18 medals. Ukraine saw an increase from just 1 medal last year to 8 this year, 7 Bronze and 1 Silver. India also gained an extra 3 medals with 5 Bronze medals awarded. Wines from Chandon, Sula, Fratelli and Big Banyan saw getting the Bronze and Commended medals. The full list of medal and trophy winners in the 2024 International Wine Challenge can be viewed here. |
 
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