Aspri Spirits, is all set to celebrate the famous NEGRONI WEEK ( 1st -7th June 2015) through promoting the classic and innovative versions of NEGRONI in the country. NEGRONI is a cocktail which has left its mark on the history of the Milanese Aperitif Campari and is known throughout the World. NEGRONI is made of one part gin, one part Cinzano Vermouth Rosso (red, semi-sweet), and one part Campari, garnished with orange peel.
NEGRONI WEEK was launched in 2013 as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. From 2013 to 2014, Negroni Week grew from more than 100 participating bars to more than 1,300 participating bars around the world and raised more than $120,000 for charities. This year the number of participating bars and restaurants have almost doubled to 2500 + till the last count was taken this week.
This year Aspri has been very proactive in ensuring INDIA is featured for the 1st time among the other 35 countries participating in this International Promotional Activity and is ecstatic about the proud feeling of India being featured as the number 1 Country in ASIA and also in the top 10 list in the world in terms of participating bars. It’s a week-long celebration, of one of the world’s great cocktails where bars and restaurants raise money (minimum a $ 1 for each NEGRONI sold) to a local charitable organisation of their choice. NEGRONI WEEK will be celebrated across various bars and restaurants for the first time in India.
PARTICIPATING BARS & RESTAURANTS in MUMBAI
( Excerpt from a press release)
The production figures for the 2014 harvest in the UK have just been released and reveal a significant growth in volume, breaking all industry production records. 47,433 hectolitres were produced last year - the equivalent of 6.3 million bottles (75cl). This represents an increase of 42% in volume over 2013 – itself a record-breaking figure of 4.45m bottles.The figures are compiled by the Wine Standards Branch (Food Standards Agency) from records submitted by all producers post-harvest. Whilst there is currently no official detailed breakdown of styles produced, English Wine Producers (EWP) and United Kingdom Vineyards Association (UKVA) estimate that at least two-thirds of production is now sparkling wine, pointing to a production level of some 4m bottles of sparkling wine from the 2014 harvest.
UK vineyards enjoyed a long warm spring and summer in 2014, bringing both quality and quantity. Although the autumn proved cooler than hoped, the grapes came in clean and healthy and in large volumes. Viticultural Consultant Stephen Skelton MW commented: “The last two years have provided excellent growing conditions for our grapes – great flowering weather and a warm summer. The vineyards have produced some very good quality grapes and volumes of still and sparkling wines.”
The UK Vineyard area has doubled in seven years and now stands at in excess of 2000ha (4,900 acres), the majority of which is mostly planted for the production of sparkling wine. Chardonnay and Pinot Noir are now the most popular varieties, with plantings of these two alone increasing by over 230% in the last 8 years. Production of sparkling wines has increased by nearly 150% in the last 5 years and more volumes are now coming on to the market, from established producers to new English wine brands.Still wine production also continues to thrive and 2013 and 2014 vintage white, rosé and red wines are prominently available. Bacchus is the most popular aromatic grape variety in the UK and has been enjoying a steady growth in plantings. It is the third most widely planted grape variety.
Julia Trustram Eve, Marketing Director of EWP said: “Over the last years we seem to be continually breaking our own records, and the 2014 figures surpass everything. There’s no doubt about it – English wines really are on an upward trajectory.We are noticing the uptake in English wine through the entire retail sector and the on trade. Export is another growing market. There is now a close collaboration between a number of producers already working on export initiatives. As volumes continue to grow, so will our efforts to develop markets both here and abroad.”
(Excerpt from a press release)
P.S: We just hope the path leads them to India soon