For the first time in France, players from the global rum ecosystem will meet for three days to
discuss the major challenges and opportunities that shape the future of the sector. Buyers
and public institutions from more than 20 producing countries, as well as players from the
entire rum value chain, will be expected in Paris. The World of Rum 2024 is a dynamic forum
for announcing new initiatives in the Rum Ecosystem and sharing experiences and
innovative ideas. This first edition will have no less than 50 exhibitors and 22 countries
representations. As a partner of the event, Business France will be supporting a group of 20
companies in its Overseas pavilion. The opportunity to discover exceptional artisanal rums,
with more than 25 brands: agricultural rums, arranged rums, amber rums, white rums, old
rums and many more.
A pioneering event: rum beyond tasting
Unlike traditional events focused on tasting, the World of Rum stands out for showcasing the
entire Rum Ecosystem: producers, distributors, manufacturers, harvesters, international
buyers, influencers, manufacturers of bottles, casks, yeast, etc. A unique opportunity to
discover young French distillers, new 100% ecological packaging solutions, the prowess of
artificial intelligence in serving the Rum Ecosystem and the virtues of sugar cane for the
benefit of the pharmaceutical industry. For Patrick LOGER, event organiser: “Given the worldwide craze for rum, this first international edition in Paris is an opportunity for all the players in the Ecosystem, from all horizons, to explain and understand the strong international growth of the market for this spirit.”
France and rum: an artisanal revolution underway
At the heart of this taste revolution, France is a pioneer for the rum industry. The creation of
new distilleries right in the heart of the metropolis is testimony to this rise, propelling the
country to the forefront of the international scene. Young French entrepreneurs are starting to
create spirits and embody a revival in French-style artisanal excellence. From Saint Pierre to
Miquelon, via Brest, rum has the wind in its sails and is asserting itself as the only spirit to
record growing demand for the 26-49 age group. A trend that highlights the flourishing
innovation that characterizes the French rum landscape.
An exploration of trends and mixology
The World of Rum acts as a catalyst for emerging trends in the world of spirits. International
speakers and professionals will share their success stories in the Wines and Spirits industry.
With in particular Japan and its high-quality whiskeys, Mexico and its tequila and of course
France with its champagne. The new French rum players will join the discussion to highlight
their innovative production practices and their relationship to sugar cane cultivation.
Internationally renowned bartenders will decipher the exciting evolution of mixology, which
contributes to the development of rum, particularly in Asian countries.
(Excerpt from a release)
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