The world’s largest selling whisky McDowell – now in its first-ever luxury avatar. From the heart of the Western Ghats, nestled among the misty peaks and valleys of the Sahyadris, emerges an extraordinary spirit: the McDowell’s & Co. Distillers Batch Indian Single Malt.
Celebrating McDowell’s illustrious 125-year heritage, this limited-edition single malt is an exquisite whisky available to a select few. Crafted through a signature triple-cask distillation process, the liquid exudes notes of sweet wood and luscious fruit - a mark of excellence for your dram collection. Standing as a tribute to Indian artistry, provenance, and rarity, encapsulated within 6000 bottles. It is first matured in Ex-Bourbon and Virgin Oak Casks and then in Cabernet Sauvignon and Shiraz casks unique to the Sahyadri terrain, which add an exceptional vintage character to the whisky, making it unlike any other. On the nose, the whisky boasts aromas of vanilla and rich fresh fruit, complemented by gentle afternotes of citrus and spice. On the palate, it offers a velvety richness and complex layers of sweet wood and fresh fruity flavours, resulting in a mellow-sweet and lingering finish. Speaking about the launch, Vikram Damodaran, Chief Innovation Officer, Diageo India, says, “With McDowell’s & Co, we are placing consumers at the forefront by curating unparalleled drinking experiences with world-class spirits that embody luxury and craftsmanship. With seven distilleries strategically located across the country, access to unique local ingredients and raw materials, and a team of over a hundred skilled craftspeople, we are pushing the needle of innovation to revolutionize the way Indian consumers drink and socialize. Our McDowell’s & Co Distiller’s Batch Indian Single Malt is the first of many new liquids to come from our premium portfolio and is a tribute to our rich legacy. With provenance, luxury, and rarity at its core, this spirit represents the pinnacle of whisky craftsmanship – backed by 70 years of expertise and crafted for discerning consumers who value the best that India has to offer.” Founded 125 years ago, McDowell’s and Co stands as India’s original alco-bev pioneer - synonymous with excellence, high quality, and fine spirits. In 1959, the company established its first distillery in Cherthala, Kerala. This marked the genesis of the McDowell's No.1 brand, which soon launched its brandy and later expanding to introduce whisky and rums, thereby becoming the first to offer a diverse portfolio of spirits from a single house of brands. In 1968, the brand launched McDowell's No.1 Whisky, marking the inception of the world’s largest selling whisky, born out of India. It is currently available in Haryana only. ( Excerpt from a release)
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The Happy High is a Mumbai based beverage consulting co founded in 2014 with a vision to raise the bars of the wine and dine scene in the country. Read more.
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