Amidst the growing renaissance of rum, "Those Good Distillers" introduce IDAAYA in India. A premium sipping rum from the heart of the Himalayas crafted by blending Indian rum and 12 year old Bourbon aged Latin American rums.
The creation of IDAAYA is inspired by the methodologies of Arthashastra, where in the forgotten pages of our ancient scriptures, a drink was made by fermentation and distillation of sugarcane juice. The mountains are intrinsic to the character of our rum, high mountain altitude, crisp cool air and Himalayan spring water and bring forth a unique character to our rum. 12 YO rum that has been aged in Bourbon casks, blended in a Solera system in Sal wood casks with Indian Rum, using ancient methodologies whilst treating the casks all add to the depth of flavour, with rich aromas to nose. This craftsmanship brings together a smooth, well-rounded 100% rum with no added sugar and no added flavour. Vibrant deep amber colour that to nose reveals notes of jaggery, vanilla and all-spice. On the first sip, it slowly unravels the caramel notes followed by delicious notes of dark chocolate, jaggery, tropical fruits, dried fruits, all-spice toasted vanilla and oak. IDAAYA has received international acclaim by winning a Double Gold at the International SIP Awards 2024, the only internationally recognized consumer judging spirits competition based in Los Angeles, California. Additionally, it earned a Silver award for Rums made in Asia at The Asian Spirit Master 2024 chaired by The Spirits Business and Bronze at the International Wine and Spirits Competition 2024, further solidifying its status as a world-class spirit. Founder and Chief Everything Officer of IDAAYA, Karishma Manga Bedi further adds, “IDAAYA strives to capture the essence of discovering a moment of reflection and the spirit of exploration in every bottle. We aim to offer our customers more than just a premium rum; we provide a unique experience that takes them through a doorway of limitless discovery with each sip.By prioritising quality, authenticity, and innovation, we ensure that every bottle of IDAAYA represents our unwavering commitment to excellence in the spirits industry.” Currently available at duty free shops in Delhi, Mumbai and Bangalore, this homegrown rum will soon be available in India’s premium restaurants and bars. (includes excerpts from a release)
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The Happy High is a Mumbai based beverage consulting co founded in 2014 with a vision to raise the bars of the wine and dine scene in the country. Read more.
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