Ashwin Deo, the founder of Trinity Vintners Pvt Ltd presents Turning Point Sangrias, a unique new innovation in keeping with the overall brand promise of making wines “Young, Approachable and Fun”. This range of Ready to Drink Sangrias comes after over 3 years of extensive and continuous research on various flavours. Turning Point ready to drink Sangrias come in two variants – METROPOLITAN (cranberry & orange) and NASHIK MULE (orange and ginger ale).
The Sangrias come in a never seen before and immensely attractive 330ML pack, designed with the utmost convenience of the consumers in mind. The MRP of these Sangrias is Rs.135/- only and is in the direct consideration set of PREMIUM beers and breezers. “Sangria has, over the last few years become the largest selling cocktail in the country with all the leading hotels and bars serving them by pitchers! It is this trend that has been captured in a 330ML bottle by Turning Point Wines!! “, says Ashwin Deo. The Sangria can be enjoyed either straight from the bottle or simply by chopping some fruits into a glass, and pouring the Sangria in, with some ice…..and its serve!! It is that easy, simple and convenient!!
“India is a vibrant market with one of the youngest populations in the world. The Indian consumer is increasingly enjoying a globe-trotting lifestyle whilst taking pride in all that is Indian, with high awareness levels about lifestyle beverages”, adds Ashwin. Sangria can be enjoyed at a Sun downer, Over Brunch, With Dinner or even over a casual Catch Up after work, with colleagues & friends. Turning Point Sangrias have been launched initially in Maharashtra at leading retail stores, restaurants, lounge bars and night clubs, and will soon be taken to other states
(Excerpt from a press release)
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