Helmed by Gargi Kothari, Rojita Tiwari and Ruchika Agarwal D’souza; Agents of Cheer is India’s only curated Drinks Festival, which provides an opportunity to wine and spirits enthusiasts to taste, explore and savour the world of drinks in a fun and intimate way. The festival has been conceptualized and curated with the objective of offering drink lovers an experience that is unique, exciting and entertaining.
The first in the series, Agents of Cheer Vol 1 was held in January 2018 and was a resounding success. The appreciation sessions on wines and spirits, conducted by their expert team members offered the perfect opportunity to learn many intrinsic aspects of both the drinks. The walk-around tastings (40 premium wines and spirits) offered a perfect set-up for the guests to mingle around and savour a wide variety of handpicked wines and spirits while enjoying a live-band performance. Artisanal cheeses, cigars and, art showcases added an extra oomph to the overall experience.
With the promise and vision to make Agents of Cheer the most unique, informative and fun event for the discerning consumers and trade, Agents of Cheer Vol 2 washeld on 6th October 2018 at the beautiful setting of Mabruk and Oceans in Hotel Sahara Star, Mumbai. The event entailed two in-depth appreciation sessions followed by a walk-around tasting. The appreciation session - Understanding Specific Origin Wines - will be conducted by Gargi Kothari, a wine geek and the founder of Magic Cellars, a company that curates wine experiences. The Spirits Studio session - Learning To Appreciate Gin - will be conducted by Rojita Tiwari, India’s leading beverage professional, wine & spirits journalist and founder of Drinks and Destinations.
The Spirits Studio saw premium brands from Bacardi India’s portfolio along with a new spirits category, a Chinese spirit - Baijiu brand called Jiangxiaobai which has entered India and was presented to the consumers for the first time. Baijiu means “white alcohol” with a strong flavour, which is distilled from fermented sorghum.
A classy affair had live music performances, stalls showcasing fashion accessories, apparel, works of art, and a delicious line up of appetizers and bar bites as a perfect accompaniment to the wines and spirits.
( Excerpt from a release)