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​Beverage News from India & the World

Smirnoff India introduces Smirnoff Ice a pre-mixed drink!

10/25/2014

6 Comments

 
Mumbai,India
SMIRNOFF®, the world's No.1 vodka, is set to redefine the pre-mixed category in India with the launch of its leading vodka premix, SMIRNOFF® ICE. To be available for the first time in India, this all new premixed format with its bold flavor and refreshing taste aims to become the preferred consumer choice as the first drink of the night. It brings forth the brands proposition of ‘Start the night, break some ICE !’, thereby aiming to own the pre-partying space.

Smirnoff Ice
Speaking on the launch, Bhavesh Somaya, Marketing & Innovation Director, Diageo India commented, “SMIRNOFF® ICE will revolutionize a unique occasion/space with the proposition of “Starting the party with ICE” - with its convenient premixed format. We are tapping into a new occasion and looking to drive recruitment of LDA+ (Legal Drinking Age) consumers with SMIRNOFF® ICE.  Its attractive packaging and refreshing taste will resonate well with consumers looking for exciting convenient options. With increasing appeal of Vodka amongst New Gen consumers as a perfect party drink we are confident that SMIRNOFF® ICE will be great gap filler for the growing demand today.”

SMIRNOFF® ICE Black has a strong, sharp intense taste with an ABV of 7% for 275ml and SMIRNOFF® ICE Original is a lighter lemon flavoured taste with an ABV of 5% for 275 ml, available in Goa and will be available in Karnataka shortly.

Smirnoff Ice Black  India
SMIRNOFF® ICE Black and SMIRNOFF® ICE Original is priced at Rs 80  and Rs 75 respectively in Goa.

SMIRNOFF® ICE Black and SMIRNOFF® ICE Original is priced at Rs 110 in Karnataka.

(Excerpt from a press release)

6 Comments
Honey Bisht
2/23/2017 01:01:22 pm

Whn it ll b available in india

Reply
The Happy High
2/23/2017 01:15:48 pm

It was available in India when the article was published. We haven't seen it off late. Perhaps it is time to Go Goa!

Reply
Jason Abraham
7/31/2019 02:03:53 pm

Is it available in Kolkata

Reply
The Happy High link
8/4/2019 09:57:23 am

Apologies,we aren't sure on that. Will update if we can find it out for you.

Reply
Nischint Nair
1/8/2020 06:45:17 pm

How can i get Smirnoff Ice to be sold in the state of Kerala. Can anyone from your team assist me in having a franchisee/dealership to get this sold in Kerala

Reply
The Happy High
1/8/2020 11:50:25 pm

Sorry we can't help you with this. However Smirnoff Ice is a Diageo product and they entrust distribution of their entire portfolio and not one product to the best of our knowledge. Kindly contact Diageo for this query https://www.diageoindia.com/contact-us/

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