LOUIS XIII, the luxury cognac brand has pioneered their first experience centre in the world, at the luxurious SKP mall in Beijing. Two complementary spaces a Salon and a Boutique with the LOUIS XIII Salon serving as a gateway into the boutique.
RDAI’s design concept for the boutique reveals the notion of concentration and invites clients on a
passage through time. It starts with the Grande Champagne terroir, the nucleus of the Cognac region
that produces the eaux-de-vie that will mature into LOUIS XIII, to create an intense wave of aromas
and flavours. From the chalky soil to the vine, the hand of the cellar master and the ancient oak casks, the singularity of LOUIS XIII is expressed in each material and facet. The closer you come to the heart of
the boutique, the more luxurious the environment gets culminating in a private Eternity Room, reserved
for previews of exclusive limited editions and intimate conversations with visiting luminaries from all
corners of the world.
The LOUIS XIII Boutique exposes a skilful mix of luxury and elegance, design, digital technology and customised lighting, therefore appealing to all senses. It showcases materials and colours that tell the LOUIS XIII story – limestone evoking the precious chalky terroir, copper recalling the eaux-de-vie stills, oak invoking the ancient casks, glass and crystal for the decanters.
The space invites clients to take time out to savour and discover this iconic cognac. Among the LOUIS XIII offer that clients can experience will be tasting opportunities and food pairings as well as special editions and unique LOUIS XIII products sold exclusively at the Beijing SKP LOUIS XIII boutique.
(Excerpt from a release)
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