Kingfisher launches Ultra Max Beer
United Breweries Limited has launched Kingfisher Ultra MAX, a higher-alcohol variant of its hugely successful premium beer brand Kingfisher ULTRA, catering to Indian beer drinkers’ evolving taste for a refined premium strong beer. Kingfisher Ultra MAX, undergoes a slow-brewing process and a prolonged maturation, using fine imported pilsen malts to produce a smooth, crisp and refined strong beer, with a distinct and pleasant malty note.
Each facet of the brand offering ranging from its unique taste to contemporary packaging spells class, elegance and sophistication. Kingfisher Ultra MAX stands out with striking black and gold graphics, designed by the London-based Claessens International, featuring the iconic kingfisher bird soaring skywards. The brand will be available in 650ml and 330ml bottles with the added convenience of a ring-pull cap. A 500ml can will complete the SKU offering in the launch phase. In line with its premium positioning, world-class brew and distinct packaging, Kingfisher Ultra MAX will be priced at the top end of the beer pyramid, making it the most premium strong beer brand in the country. In Bangalore, the brand retails at Rs 150, Rs 120 and Rs 90 for the 650ml, 500ml and 330ml SKUs respectively.
Commenting on the launch, Samar Singh Sheikhawat, Senior Vice-President (Marketing), United Breweries Limited, said, “The market for higher alcohol beers has been growing consistently over the years, and continues to develop both in terms of volume and salience to the total market. The Indian Beer drinker today is seeking differentiation in terms of a more refined taste and palate, and is willing to pay for this added value. Re-enforcing our commitment to providing the best to our consumers, we have launched Kingfisher Ultra MAX as an extension of our hugely successful Kingfisher ULTRA brand, and now the Indian beer drinker, can enjoy a distinctive, refined beer packed with a punch.”
(Excerpt from a press release)
12/7/2015 12:38:04 pm
I have tried this ultra max beer. it is very smooth in taste . lovely it is like a <a href="http://liquorsky.com/product-tag/kingfisher-beer/">kingfisher beer</a>
6/20/2020 08:26:45 pm
Best bear available in India. Smooth without extra bitterness with a punch and great taste. Not very bitter like other strong bears.
4/7/2021 06:35:43 pm
I hv tried both kingfisher ultra max and Budweiser , both is smooth and classy taste. I recommend all the beer drinker that both beer is best 🍺
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