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​Beverage News from India & the World

Johnnie Walker's The Step Up grooms young talent!

4/8/2015

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Mumbai, India
The city of Dreams, Mumbai, played stage to the final leg of India’s first digital mentorship program, The Step Up by Johnnie Walker. After a thrilling journey of four weeks, the platform culminated into a stunning Johnnie Walker-inspired evening where nine talented participants showcased their talent in the presence of their mentors and the Mumbai glitterati!

Only nine aspirants from across India made it through the elimination rounds and were guided to sharpen their skills and undertake an inspirational journey packed with rigorous training and tough challenges, by mentors Nikhil Chib, Nikhil Thampi and the MIDIval Punditz. From pop-up restaurants to celebrity styling to creation of original tracks with limited instruments, this unique platform brought alive the dreams of nine talented individuals to do their best.

Picture
MIDIval Punditz with Anusha Dandekar the host for the evening!
The splendid grand finale was a convergence of sumptuous food, awe-inspiring fashion and soul-stirring music, created by India’s top aspiring talent and curated by inspiring achievers. The event culminated with the announcement of three winners who took The Step Up and will now go on to realize their dreams in their chosen fields. The top performers from fashion and food, were offered a six month apprenticeship with Nikhil Thampi and Nikhil Chib, respectively. The best performer in music will set off on an exclusive four-city tour with MIDIval Punditz.

Speaking about the splendid grand finale, Mr. Bhavesh Somaya, Head of Luxury, United Spirits Limited – a Diageo Group Company said “The Step Up is a reflection of the Johnnie Walker philosophy that encourages individuals to take the next big step and move forward in life. This mentorship program has helped us create a strong platform for aspiring young adults in the fields of food, fashion and music to further enhance their skills and prepare them to STEP UP in the pursuit of their passions. Our aim is to nurture and promote these abled mentees and direct them on the path of progress and excellence.”

(Excerpt from a press release)

More Power to you  Johnnie Walker… Keep Striding !!

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