In this lockdown, the power of the internet is being harnessed more than ever. With restaurants and bars bearing the brunt of it, the employees who are equally facing the heat have a blessing in disguise, it is the luxury of time they never had. And this luxury is being utilized greatly if you believe what you see on social media. Whilst Zoom classes , FB videos are doing rounds, Instagram seems to be garnering a lot of viwership given the demographics associated with it and our Indian bartenders, sommeliers and thought leaders are going live all guns blazing.
Devi Singh, a bartender and an ertswhile Diageo World Class winner is pulling all strings to get top bartenders, bar owners from around the world in his afternoon slots and so is Nitin Tewari owner at Together at 12th and the ex ambassador of Bacardi. He brings in discussions on lives for young bartenders to take inspiration from. Indian Sommelier Association, INSA a quasi body is going strong with educational Insta posts very frequently, but they are stronger on Zoom sessions they organize every single day, they are overbooked each time.
Bacardi Ambassadors Harish Acharekar, Avinash Kapoli and Hemant Mundkur are seen mixing almost everyday on FB and so are their counterparts at Diageo,Afzal Kaba and Akash Tomar. On the wine front Sonal Holland, Gargi Kothari of Magic Cellars, Somm Atul Tiwari come with educational videos or chats with wine makers.
So go on there, explore the internet, get inspired and/or motivate others with your work by goin live. The wine and spirit diaspora on the internet is infinite and we must have missed on mentioning so many names who may be doing good work. Please feel to mention about their work in comments .
P.S: If you aren't following us already; we are on Insta/Twitter/FB - @thehappyhigh. We also have an Insta live series starting 20th April, 2020 at 6pm and will go on for 8 days. The 8 Spirited Days will cover 8 Spirits including a bit of history, production and the category. It is open to all, drink enthusiasts or professionals. Get in touch if you want to sign up as per the details below.
Press Releases on wine, spirits, beer, drinks could be sent on firstname.lastname@example.org