Heineken claims title of world’s most valuable beer brand

Heineken (brand value up 10% to USD7.6 billion) has overtaken Corona Extra (brand value up 6% to USD7.4 billion) to become the world’s most valuable beer brand. Despite the inflationary pressures being faced by consumers, beer brands continue to see brand value growth. Further, Heineken also ranked second in terms of brand strength.
Every year, leading brand valuation consultancy Brand Finance puts 5,000 of the biggest brands to the test, and publishes over 100 reports, ranking brands across all sectors and countries. The world’s top 50 most valuable and strongest Beer brands are included in the annual Brand Finance Beer 50 2023 ranking.

Asahi isn’t bitter, earning world’s strongest beer brand title with a AAA+ rating 
Asahi (brand value up 11% to USD2.8 billion) is the world’s strongest beer brand, earning a brand strength index score of 92.6 out of 100, and a corresponding AAA+ rating. As Japan’s most popular beer brand, regional support has been a key driver in developing brand strength.

Tsingtao and Zhujiang from China giving the buzz with two fastest brand value growth around global beer market
Zhujiang (brand value up 44% to US$680 million) claims the title of beer’s fasted-growing brand, followed by Tsingtao (up 39% to US$2.1 billion). Zhujiang grew this past year, in part, thanks to its improved standing with younger, more price-sensitive consumers. While competitors have opted for price hikes, Zhujiang has maintained stable beer prices, offering a quality, mid-price alternative. Tsingtao’s impressive brand value growth links directly to the brand’s revitalised business model. In 2022, Tsingtao launched over 250 taverns and introduced the brand’s new and immersive customer-centric strategy.