This holiday season, Belvedere finds you the perfect gift to give. Belvedere Vodka, the world’s first super premium vodka continues its partnership with (RED)TM and BELVEDERE(PRODUCT)RED - a Special Edition bottle that raises proceeds for the Global Fund, the world’s leading financier of programs to fight HIV/AIDS.
Since its launch in late 2011, contributions from the global sale of (BELVEDERE)RED have provided funding for more than 6.25 million days of life-saving HIV/AIDS medicine; enough to support more than 12,500 HIV positive pregnant women to help ensure their babies were born HIV-free. Working with (RED) TM, Belvedere is helping to achieve the first AIDS-free generation – meaning the virtual elimination of mother-to-child transmission of HIV.
Gaurav Bhatia, Marketing Director Moët Hennessy India says, “Our passion for philanthropy led Belvedere Vodka to create (BELVEDERE)RED in 2011 and commit to helping (RED) and the global health community achieve an AIDS-free generation by 2015. Our Special Edition bottle is symbolic of our dedication to (RED) TM. Collectively as a global community, we can put an end to mother-to-child transmission of this deadly disease.”
It’s available at select duty free and retail outlets across India.
(Excerpt from a Press release)