VBev introduces leading Single Malt brands The Dalmore Highland Single Malt & Jura Single Malt from the Whyte & Mackay portfolio in India. Whyte & Mackay was founded on the docks of Glasgow in 1844 by James Whyte and Charles Mackay, who laid the foundations for the company which has since gone on to produce some of the most highly-awarded and respected whisky brands in the world. The portfolio includes its flagship Whyte & Mackay Blended Whisky, award-winning Single Malts The Dalmore, Jura, Tamnavulin, Fettercairn, and Shackleton. Most recently the producer has created and launched new brands including The Woodsman, Wildcat Gin, Whisky Works with more innovations to be announced.
. The rising economic prosperity among the middle class and millions of new consumers entering the legal drinking age each year continues to position India as an increasingly important market on the global premium whisky map. The Scotch Whisky Association (SWA) reported that India hit a record high in 2018 having sold 112.6 million bottles valued at 4.7billion pounds bumping it up to one of their top export markets for scotch whisky. “We are elated to introduce Whyte & Mackay’s iconic whisky portfolio to the Indian market. We have curated an offering for the Indian whisky consumer at every stage of their journey of discovery. The Dalmore Highland Single Malt, revered globally by collectors, connoisseurs and seasoned single malt drinkers will be a perfect fit in the growing luxury single malt segment. The extraordinary Jura Single Malt, the only single malt from the Isle of Jura, we foresee will carve a niche among the new single malt drinkers. John Barr Reserve, critically acclaimed for its unmatchable quality in the blended scotch segment caters to consumers transitioning from premium Indian whiskies to the blended scotch category.” said Sumedh Singh Mandla, Chief Executive Officer, VBev. The price is in Maharashtra Jura 10 Rs 7500, Dalmore 12 Rs 10500 and John Barr blended scotch at Rs 2650. ( approximate prices)
( Excerpt from a release)
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