As an ode to its successful five-year journey in the country, Chandon India announces the new ‘Think Pink’ bottle for its Rosé varietal in January 2019. The design of the India-themed bottle draws inspiration from some of the
country’s most recognisable symbols, especially the Peacock – also the national bird of India, along with other motifs derived from natural riches of the country – such as bejewelled antique jewellery, and stunning ancient architectural patterns.
The label plays with the soothing shades of blue of the majestic peacock – an epitome of poise, beauty and individualism. We can learn from it lessons about the meaning of self-love,honour, integrity and the importance of facing life’s challenges as well as the unknown with courage, confidence and grace. Meanwhile, the refined lotus pink in the bottle’s design, represents all that is precious. The two hues blend beautifully together in the bottle’s design to expertly embody the true spirit of Chandon Rosé. The ornate design also draws from other inspirations – delicate inlay work in Mughal architecture, embellished bejewelled ornamentation from traditional techniques such as jadau and polki, as well as one of India’s richest legacies – handwoven textiles.
Chandon’s ‘Think Pink’ bottle for its Rosé is the perfect pouring partner and is gender neutral, making it ideal for celebrations and for gift giving to celebrate love, self-expression and confidence and to get the party started!
Chandon’s ‘Think Pink’ bottle of rosé will be available at select retail outlets and on-premise at F&B partners from January 2019 onwards in markets that Chandon is present in. (Excerpt from a release)