Mumbai Duty Free launched ‘Absolut India’, a limited edition variant of the world’s most iconic vodka – Absolut in the month of April. The flavour for ABSOLUT India has been specially created inspired by popular Indian tastes. It is a blend of Mango and Pepper giving a smooth and mellow flavour with a well-balanced spicy taste.
The bottle has a specially created design which brings alive the rich heritage, diversity, liveliness, warmth and colours of India. The design options were crowd sourced from over 2700 extremely talented artists across India before selecting the final one. Known for its rich creative heritage, Absolut brand has worked very closely with the creative community of India and has collaborated with renowned artists like Anish Kapoor, Subodh Gupta, Bharti Kher, Vikram Seth and others in the past.
The summer special purchase is strategically launched just before the holiday travel season begins for the customers. This gives them an opportunity to indulge into their holidays or take it along as a souvenir. With an attractive setup and colourful elements, this launch zone makes as an interesting photo opportunity backdrop to many enthusiastic travellers.
(Excerpt from a Press Release)
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