 In India's rapidly expanding luxury landscape, a curious contradiction has emerged.Many high-net-worth events proudly market themselves as exclusive experiences designed for affluent audiences. Invitations are carefully curated. Venues are premium. Guests arrive in luxury cars wearing luxury watches. Yet when it comes to beverages, many organizers still approach alcohol brands seeking free sponsorships. While this may make financial sense in the short term, it raises an important question: what message does this send about the event's own perception of value?
Luxury Should Pay for Luxury The world's finest hotels do not expect luxury furniture brands to furnish their properties for free. Michelin-starred restaurants do not ask farmers to donate ingredients because influential guests will be dining. Luxury businesses understand that premium products deserve compensation. Yet within the events ecosystem, complimentary alcohol has become so commonplace that many organizers view it as an entitlement rather than a commercial partnership. When an event expects free products simply because it promises exposure, it inadvertently signals that visibility is more important than value creation. The Exposure Myth One of the most common arguments made to alcohol brands is that the event provides access to affluent consumers. The assumption is that the opportunity to showcase a product to HNIs should be compensation enough. However, exposure is not currency. If exposure alone created value, every influencer would be wealthy and every sponsored event would generate measurable business results for its partners. The reality is that affluent audiences are increasingly sophisticated. They understand when a brand has paid to be present and when a partnership has genuine strategic relevance. Brand Equity Is Built Through Selectivity Luxury thrives on scarcity. Whether it is a rare whisky, a boutique Champagne, or a cult wine producer, premium brands carefully manage where and how they appear. When event organizers routinely seek complimentary sponsorships, they risk attracting brands that are chasing visibility rather than protecting exclusivity. The strongest luxury events often work differently. They select beverage partners because they enhance the guest experience, not because they reduce costs. The distinction matters.One approach treats the brand as a budget solution. The other treats it as a contributor to the overall experience. Guests can often sense the difference. The Most Premium Events Invest in Their Experience Some of the world's most respected luxury gatherings purchase their wines, spirits, and Champagnes just as they would any other element of the event. They understand that beverages are not merely refreshments. They are part of the experience. Paying for premium products gives organizers greater freedom to curate the right offering rather than relying on whichever sponsor agrees to participate. The result is often a more authentic and elevated experience for guests. A Better Partnership Model This is not to suggest that sponsorships have no place in luxury events. The best partnerships occur when both parties derive measurable value. A beverage brand may contribute expertise, education, experiences, tastings, or bespoke activations that enrich the event. In return, the organizer provides meaningful engagement opportunities rather than simply logo placement. That is collaboration. Requesting free products in exchange for uncertain visibility is something else entirely. Conclusion Luxury is ultimately about perception. When a premium event seeks complimentary products to reduce costs, it risks undermining the very values it is trying to project. The most successful luxury experiences understand a simple principle: if something contributes meaningfully to the guest experience, it deserves to be valued accordingly. In a market where consumers increasingly recognise authenticity, perhaps the most luxurious statement an event can make is not the brands it acquires for free, but the excellence it chooses to invest in.
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 Walk into any high-net-worth networking event, luxury launch, golf tournament, fashion showcase, or members-only soirée in India and chances are you will find a premium spirits, wine, or champagne brand pouring freely. For many alcohol brands, these events are considered a shortcut to affluent consumers. The logic appears sound: place your product in front of wealthy guests and let the magic happen.Yet the reality is often more complicated. In the race for visibility, many premium alcohol brands are giving away product, sponsoring experiences, and funding events without asking a crucial question: does free exposure actually build brand value, or does it slowly erode it? Luxury Thrives on Scarcity, Not Ubiquity The most successful luxury brands in the world understand that desirability is built through controlled access. Whether it is a rare whisky, a cult Champagne, or a sought-after Burgundy, consumers often value what they cannot easily obtain. When a premium alcohol brand becomes a fixture at every social gathering, it risks losing the exclusivity that made it attractive in the first place. Guests begin to view the product as part of the event infrastructure rather than as a luxury experience worth seeking out and purchasing. The bottle may be visible, but the brand becomes invisible. The Wrong Consumer Behaviour Is Being Rewarded A common assumption is that affluent consumers automatically become customers. However, many attendees at invitation-only events have grown accustomed to receiving complimentary food, drinks, gifts, and experiences. This creates a subtle but important problem. Guests may happily consume the sponsored alcohol during the event while never purchasing a bottle themselves. The event generates sampling but not necessarily sales. In some cases, brands end up training consumers to expect free access rather than creating aspiration and willingness to pay. The distinction between awareness and demand becomes critical. Premium Positioning Requires Context Not every luxury gathering is a luxury experience. Many sponsored events focus heavily on guest numbers, celebrity attendance, or social media reach. The alcohol brand becomes one logo among many. The product is poured quickly, often without storytelling, education, or context. A guest who drinks a premium gin in a plastic cup while standing in a crowded ballroom may remember the event but not the brand. Luxury products require carefully curated environments where provenance, craftsmanship, and quality can be appreciated. Without this context, even exceptional products can appear ordinary. Visibility Is Not the Same as Prestige Marketing teams often celebrate impressions, mentions, and photographs from sponsored events. These metrics can create the illusion of success. Prestige, however, is built differently. Prestige comes from recommendation, advocacy, ritual, and emotional connection. It is created when consumers actively choose a brand over alternatives. A thousand photographs of a bottle at an event may generate awareness, but awareness without intent rarely translates into long-term equity. Luxury brands should be asking not how many people saw the bottle, but how many people sought it out afterwards. The Hidden Cost of Constant Sponsorship Every complimentary bottle carries an opportunity cost. The same budget could be invested in staff training, trade advocacy, sommelier engagement, bartender education, curated tastings, collector dinners, or meaningful content creation. These activities may reach fewer people, but they often create stronger and more lasting relationships. In luxury categories, depth of engagement frequently matters more than breadth of exposure. A room of twenty genuinely interested enthusiasts can sometimes deliver more value than a ballroom filled with hundreds of guests who barely notice what they are drinking. A Better Approach to Luxury Experiences This does not mean brands should abandon HNI events altogether. Rather, they should become more selective. The most successful activations are those where the brand is central to the experience rather than merely sponsoring it. Masterclasses, intimate tastings, food pairings, collector gatherings, and invitation-only experiences often create stronger memories and deeper brand affinity than large-scale networking events.Luxury consumers increasingly seek authenticity, expertise, and stories. Brands that provide these elements are more likely to create lasting demand. Conclusion Premium alcohol brands should remember a simple truth: luxury is not built by giving products away indiscriminately. The goal is not merely to get people to drink the product. The goal is to make them desire it, seek it out, and willingly pay for it. As India's premium beverage market matures, brands may discover that fewer, more meaningful experiences generate greater long-term value than endless sponsorships and free pours. After all, the strongest luxury brands are not those that are seen everywhere. They are the ones people aspire to experience, even when nobody is offering them for free. 
Why Beverage Brands Need to Rethink FAM Trips: Beyond Generic InfluencersFAM trips—short for familiarisation trips—have long been a powerful tool for storytelling. Taking people to the source, immersing them in the brand’s world, and letting them experience the product firsthand has undeniable value.But in today’s landscape, many of these trips are increasingly geared towards generic influencers—focusing on reach over relevance. The question is: The Shift Towards Influence Over InsightThere is no doubt that influencers bring scale. A well-curated trip can generate high-quality content, wide reach, and immediate visibility. However, when it comes to beverage categories—especially nuanced ones like wine, whisky, tequila, or sake—visibility alone is not enough. These are products built on:
Communicating this effectively requires more than aesthetic storytelling. Why Beverage Specialists MatterBeverage professionals—bartenders, sommeliers, educators—engage with products differently. They:
Their content may not always be the most viral—but it is often the most credible. From Content to ConversionA visually appealing post may create awareness. But a well-informed recommendation drives action. When beverage specialists experience a brand through a FAM trip, they:
This creates a direct link between experience and consumption—something generic influencer content rarely achieves on its own. The Value of Depth Over ReachThe most effective brand storytelling balances both:
FAM trips that include beverage professionals bring:
They move the conversation from “this looks good” to “this is worth trying.” Building Long-Term Brand AdvocatesA key advantage of engaging beverage specialists is longevity. Unlike one-off content, their influence:
This is not just exposure—it is sustained advocacy. A More Balanced ApproachThis is not about replacing influencers. It is about evolving the approach. A stronger FAM strategy would:
Because in the beverage world, credibility amplifies visibility. The Way ForwardAs the Indian beverage landscape matures, the way brands engage with their audiences needs to evolve as well. FAM trips are not just marketing exercises—they are opportunities to shape perception, build knowledge, and influence real consumption. And to do that effectively, the right voices need to be in the room. A Perspective from the FieldReflecting on the value of such experiences, Ajit Balgi, beverage consultant and educator, shares: “My FAM trips across Austria, the USA, Italy, and Spain have played a significant role in shaping how I engage with both the trade and consumers. They’ve allowed me to deliver more informed and engaging sessions offline, while also helping me create more meaningful, educational content for my audience online.” Follow his insights and journey on Instagram: Closing ThoughtA beautiful post may capture attention. But a knowledgeable recommendation drives a pour. And in the end, that is what matters. 
Bartending is an art that has been around for centuries, and it has now become a popular profession in India. The country has a rich history of alcohol consumption, and bartenders in India have been able to create unique and innovative drinks that reflect the diverse culture of the country. Bartending in India has undergone a significant transformation over the past few years, and the profession is now being taken more seriously than ever before. The industry is growing, and with it, the demand for skilled bartenders is on the rise. Beyond Mixing DrinksThe role of a bartender in India goes beyond just mixing drinks. Bartenders are often seen as hosts and entertainers, creating a welcoming environment for their customers. They must have excellent customer service skills, be knowledgeable about the drinks they serve, and create a unique experience for each guest. Challenges in the IndustryOne of the challenges bartenders face in India is the legal framework around alcohol consumption. Each state has its own regulations, and bartenders must stay compliant while working. A Growing Cocktail CultureDespite challenges, the bartending industry in India is thriving. The rise of cocktail culture has allowed bartenders to experiment with flavours, techniques, and presentation styles. The profession is also expanding beyond bars and restaurants into weddings, private events, and corporate experiences. Training & Career PathSeveral bartending schools in India now offer structured training in mixology, customer service, and bar operations. Many also provide placement support in leading hospitality venues. With increasing demand, bartending is becoming a serious and rewarding career option for many young professionals. *We asked ChatGPT on the subject and the above was the response. Quite accurate we think. What are your thoughts?* P.S Looking to start a career in bartending? Explore Mumbai’s most premium bartending program — Bar Pro by The Happy High — built for real bar skills, confidence, and placements.  India is slowly waking up to the wine phenomenon, the single malt rush, the gin madness, the brew craze etc and Indian are going out than ever before and drinking with family and friends, with bosses and clients as drinking is gradually gaining acceptance as a social activity than a medium to go into oblivion after the daily struggles of life. However the aspect that still needs a second look is the one of knowledgeable drinking and this is where the moneyed brands take over the reins and people drink brands than experiences, be it wine or whisky.
We at The Happy High educate people on the art of drinking well and responsibly. We get people who are already drinking to savour their drinks with more authority and order one with aplomb. We curate workshops on wine, whisky, beer, cocktails and more for corporate India. These workshops work as great client engagement tool especially in the luxury scheme of things as much as it provides a pedestal to a young sales professional managing foreign markets to engage with his/her clients and close a deal over a glass of a fine Barolo or a 20 year old Islay. Beverage workshops also help make employee off-sites quirky, get the associates educated on the finer aspects in life and also make employee soirees memorable. With cocktail making competitions for example, the team coherence improves via a fun medium. The aim of these workshops is different for different people, in some cases it is 4 hours of gyaan and in some, 45 minutes of masti. We offer options based on your need and our understanding of the audience based on our experiences. Give us shout on [email protected] for some spirited assistance at your next employee/client endeavour. Mumbai, India ‘Country roads, take me home, to the place, I belong…. ’continuously played on my mind as we drove through sharp turns and hairpin bends in the region of Priorat, a 2 hour drive; down south from Barcelona. Priorat a wine region is like that buried treasure which was excavated and is now hogging the lime light and rightly so. I was on my first trip this summer only to leave happy high with my teeth stained with the big and bold reds. Not to forget my lunch with Alvaro Palacios at his winery in Gratallops drinking L’Ermita the most expensive wine from Spain and this one the 2014, going at a cool 800-1000 Euros a bottle. Priorat lies in Tarragona, Southern Catalonia and it is flanked by Mont Sant mountain range in the North, the Figuera and the LLoar peaks in the west, Mollo mountains in the east and the south opens up to river Siurana. The region has a total area of around 17629 hectares of which only 1900 hectares is worked on by 576 grape growers. The terrer (terroir in French) with the highlight of Licorella, an easily breakable slate which forms the top soil is what the regions basks in. One of the only two DoCa s (highest ranked wine region) in Spain, Priorat’s wine making history actively began in the 12th century when the monks of the Carthusian order established their Priory in Scala Dei and ruled over seven villages, giving the region its name. These monks brought the knowledge of viticulture from the time in Provence France. Priorat wine continued to get popular and were exported all across Europe till Phylloxera struck in the 19th century. Vineyards were lost, the rugged terrain was then planted with nut trees, the region got depopulated and poverty beckoned! The good times are here and the region has seen a renaissance in the last 20 years. It being awarded the DoCa in 2006 was a major boost to the sheer quality of wines the terroir can produce. 95% of the wines made in the region are red with Garnacha or Grenache and Carinena or Carignan being the forerunners. Carignan gives wine body, coupled with astringency and high pigmentation and Garnacha is more suitable for fine, aromatic wines which are full bodied, have little colour and which are easily affected by oxygen. It is a popular grape variety for making “vins rancis” and “generosos” or old wines made using the solera method like in Jérez. In the last few years, other varieties such as Cabernet Sauvignon, Merlot and Syrah have been introduced and have yielded good results. I witnessed it on tasting the Le Tercera 2014 from the house of Alvarez Duran of Porrera. Priorat is divided into 12 villages and each with a different topography climatic influences and they are recognized by the term ‘Vi de Vila’ (village wines) and the rare ‘Vi de Finca’ (Single vineyard wine). The villages being, Bellmunt, Scaladei, Gratallops, El Lloars, El Morera, Poboleda, Porrera, Torroja, Villela Alta, Villela Baixa, Falset and Molar. Even ‘Torres’ a brand that is synonymous to Spanish wines in India have their winery in El Lloar and their Perpetual 2014 impressed. Albeit the differences in the meso-climates, one of the few elements that helps the region to ripen the big reds and retain the flavours is the long ripening season caused by the diurnal temperature variance of more than 25 degree Celsius with night temperatures dropping to 12 and the morning racing to 40. The second being the bush-trained viticulture happening on tortuous and rocky terrain based on schist soils with many vineyards going at an incline of 60 degrees and hence the need of terracing. And lastly the low yield which can be as low as 300 Gms a vine is a result of old vines and poor soils thus yielding concentrated fruit and commanding a price. I really hope to see Priorat wines in India soon, but price could be a deterrent. A certain ray of hope is Torres banking on its brand awareness to create a category. Until then on your next visit to Barcelona, take a day trip to Priorat amidst the ravines, rivers, steep vineyards and a lot of wines. If not for anything else, Spain better retain Catalunya for the mighty Priorat! 15 REDS from Priorat to try -
La Tercera 2014 – Alvarez Duran – Porrera Finca Dofi 2014 – Alvaro Palacios – Gratallops Petit Mas Sinen 2013 – Cellar Burgos Porta – Poboleda 1270 a vuit 2009 – Celler Hidalgo Albert – Poboleda Los Torrents 2012 – Celler Pasanau – La Morera de Montsant Porrera Vi de Vila 2014 - Celler Vall Llach – Porrera Font de la Figuera 2014 – Clos Figueras – Gratallops Clos Galena – Clos Galena – El Molar Ferrer Bobet 2014 – Ferrer Bobet – Falset GV5 2010 – Gratavinum – Gratallops Mas Mallola – Marco Abella – Porrera Cirerets 2014 – Mas Alta – La Vilella Alta Doix 2013 – Mas Doix – Poboleda L’expressio Del Priorat 2016 – Vinitum – Poboleda Les Brugueres 2014 - La Conreria – Escaladei  Mumbai, India In a room full of corporate honchos at the members-only Chambers at the Taj Mahal Hotel, Bruce Cakebread the owner of Cakebread Cellars, Napa Valley showcased his effort; his wines, one after the other as the top brass of the city enjoyed a sit down meal and spoke about their Napa sojourns and of course the 2009 Cabernet Sauvignon. At another august gathering on the same evening at Yuuka the Japanese restaurant at the St Regis, patrons enjoyed a glimpse of Robert Mondavi wines , the institution in Napa which revolutionized the American wine industry and Mondavi thus got to be known as the Father of American wine. Is this the beginning of the American wine story in India, I thought to myself!  The Happy High's Ajit Balgi (L) with Bruce Cakebread Despite America as a country more recognizable in India than some of the below mentioned its wine failed to find space on shelves and if it did find place on the wine list they moved very slow. Why? In the recent past American wines were represented by Iconic brands like Beringer, Stag’s Leap, Stag’s Leap Wine cellars, Cakebread etc and consumers weren’t ready to pay as much for an American wines as much they were for the French and Italian. It is changing now albeit slowly! Indians are slowly starting to wake up to wines in general and the last six years have been crucial in the overall wine culture growing. I accredit this to the many Indian wineries who have been making superior quality wines every passing year and also the top importers and modern retail who ensure that wines are reaching us in good condition, it wasn’t the case in the last decade. In the 21st century the French and Italian wines ruled followed by an era of inexpensive Australian and then the Chile, South African and the Argentinean wines. Is it time for America? Kendall Jackson from Sonoma and Chateau St Michelle from Washington state have been trying to take a share of the market but have been able to only scratch the surface; below which rule the Jacob’s Creek and the Two Oceans of the world. As much as we need might of the likes of Bruce Cakebread to tell us about the purity of Napa so do we need the presence of an Export manager of a commercial cos to tell us stories about 50 million bottles a year! People may say that I’m advocating ‘2 buck chucks’ but the point remains that money and taste can’t be equated and an option should be provided at every price point and America has those options. I sipped on a Woodbridge by Robert Mondavi Chardonnay paired with the Avocado Tartare and thoughts of my Napa visit enthralled as I viewed the Mumbai skyline from the 38th floor of the St Regis! P.S: Look up ‘Judgement of Paris’ and you will know what happened in 1976  Mumbai, India On November 22, 2013 the Australian trade mark office quashed the European Commission’s appeal to register Prosecco as a GI produce coming from Italy as the members of the Winemaker’s federation of Australia rejoiced. Had it not been the case, I woudn’t have relished a glass of the crisp Prosecco sparkling from King Valley, Australia on a hot Mumbai afternoon. De Bortoli,Australia’s second largest family owned wine co’s wines were unveiled in Mumbai over a Yum Cha replete with wines and devoid of tea. The afternoon began with the glass of Prosecco (Rs 2650), it gave a refreshing start whilst adding enough fuel for conversations to begin. Prosecco & Oz!! Darren Blood, Export Manager for APAC and emerging markets wasn’t surprised and soon put the prying minds to rest. A refreshing Pinot Grigio from Riverina (Rs 1850) soon followed with some truffled edamame money bags.  De Bortoli wines comes with a bigger portfolio this time, the mouthful Shiraz from Heathcote;the Woodfired (rs 3500) , Riorret the silky single vineyard Yarra valley Pinot Noir (Rs 8000) and for a fascinating end to the afternoon was ‘The Noble One’, a botrytis Semillon (Rs 5950 375 ml) bursting with dried apricots, orange zest and citrus notes with bracing acidity. De Bortoli wines are imported in the country by Prestige wines and spirits popular for their Spanish heavy weight Torres. Hope that De Bortoli wines, family-owned with an Italian legacy resonate with the Indian wine lovers and are able to make a mark too!    Mumbai, India
After the Andersen series Flipsydee launched Chateau Timberlay, Bordeaux wines from the house of Robert Giraud at a magnifique soiree at the Sofitel Hotel, Mumbai. In an evening of music, gourmet food, glimpse of cabaret artists from the Lido Paris and art; the wines from Chateau Timberlay flowed to enchant. The venue Hriday was transformed into a beautiful French garden with a majestic replica of Arc de Triomphe in the entrance. Cremant de Bordeaux, Bordeuax Blanc and two variants of the rouge were unveiled. The wines start at Rs 2990. Chateau Timberlay an estate from the 14th century when the French were ruled by the British takes its name from the strong Atlantic winds that would knock down trees enroute ,'lay the timbers' as the Brits put it. Nonethless the Brits were the one spread the Claret word around and this wine is available in over 75 countries. To Claret, Cheers! Mumbai,India Flypsydee one of India's popular wine and spirit importers held the first tasting of the H.C. Andersen’s fairy tales inspired wines from the House of Robert Giraud a popular name in Bordeaux, France. The series comprises a range of wines from the Languedoc region in Southern France with the labels inspired by Hans Christian Andersen the world famous writer of popular fairy tales such as “The Little Mermaid”, “The Wild Swans”, and “The Chimney Sweeper”. As a tribute to his work, Robert Giraud created 6 varietals and assigned a reputed Danish artist Pia Kryger Lakha to create illustrations for the 6 corresponding labels. From the fairy tales range three wines are now available in India Chardonnay Columbard, Merlot and Cabernet Sauvignon. At the price of Rs 2390 a bottle the reds are quite a steal,Cabernet Sauvignon was our choice!  Mumbai, India
Ventisquero, the 5th largest family owned wine company in Chile makes a comeback into India with a more affordable under Rs 1500 Clasico range. A cool climate Sauvignon Blanc, Chile’s classic Carmenere and their approachable Cabernet Sauvignon are now available in India and are imported by Aspri spirits. Vina Ventisquero started in 1998, despite being based in Maipo valley they make wines from grapes grown across the wine growing region as far as the arid Atacama Desert up north and the best part, their source is 1800 hectares of their own vineyards or some they rent. Ventisquero’s first stint in India was with their Grey range didn’t seemingly go well because of prohibitive pricing due to taxation and adding it to it was the perception of premium Chilean wine; which is yet to sink in . Mr Nicolas Kowalski, Area Sales Director –Asia of Vina Ventisquero on his maiden India trip echoed the same thoughts, ‘We are restarting our India story and this time with our Clasico range. Given the taxation and the market readiness we would be exploring Grey and the premium ranges for the duty-free segment. We have more in our portfolio like the Pangea, a collaboration of Felipe Tosso our winemaker and John Duval the ex-Chief of Penfolds . We will unleash them gradually if the market responds well. At the moment our focus is to let people explore a good Chilean wine, the Clasico range”  Mumbai, India
India was looking for affordable options for Riesling and Pinot Noir, this was when the market seemed to be getting ready for wines some time in 2011 and there were no options but for the mighty French. This was when Cono Sur a Chilean brand was introduced in the market, a brand which offered a Pinot, Riesling, Gewurztraminer and more at a sub Rs 1600 price point then and it hasn’t changed much since. Cono Sur was a brand established in 1993 with a vision to serve the foreign market and given Chile’s wine growing conditions, perhaps the best in the world; it didn’t take much time for Cono Sur to rise to the top making it the best selling wine in the UK in 2001. Of course this would not have been possible without the finesse in the product and their effort to go the organic way in managing their vineyards making them the first carbon neutral winery in South America. . In India Cono Sur has their Bicicleta series, the bicycle here represents the company’s commitment and respect to the environment. The entire series is about making very expressive and fruity wines in the modern style. They have Chardonnay, Pinot Not, Merlot and Cabernet sauvignon easily available on retail shelves or restaurants alike. Our pick; the Pinot Noir! P.S: They have discontinued the Riesling but if you can find a 2013 vintage on the shelves, just grab it!  Mumbai, India
It welcomed us with a vegetal note and the Indian ‘terroir’ and then as it spent more time in the glass it starting unfurling itself and blazoned its fruit, mostly ripe whilst playing with very soft hands on the tannins. Ladies and Gentlemen, India sees yet another addition to its wine portfolio, The Daily Dose; a Cabernet Sauvignon. The Daily Dose (TDD), is a brainchild of Vishal Kadakia who runs the Wine Park a co which imports premium imported wines. Made at Oakwood winery in Ahmednagar with organic grapes from a 2 acre plot in Solapur, TDD will release 12000 bottles of its 2015 vintage. In course of the wine soiree Vishal beamed, ‘We have been working on it for 2 years. We aimed for a wine that would appeal to the Indian palate, a simple no-fuss fruity wine with easy tannins and I am glad we finally made it.’ We indeed loved the wine and the label which has an infographic on the wine making process however the thing that played on our mind was the price, at Rs 750 a bottle, could it be the daily dose of an Indian consumer! Indian wine and spirit distribution goes through three tiers and with the kind of margins that the tertiary level is what forces most wine cos to hike up their MRP to make up for schemes and margins. Nonetheless with Wine Park’s penetration in the Indian hotels and restaurants we sincerely wish that this wine becomes the daily dose for consumers albeit at a price which is lower than other Indian brands on the menus thus justifying the apparent brand philosophy!  Mumbai, India
One of the most trusted wine brands in the world; Torres has always fascinated me with their consistency in doling out great value for money wines. It was only in late 2014 when I got to taste many from their range, Vina Esmeralda, Mas Rabell series, Gran Vinasol, Gran Coronas and the gran papa; Riserva Real from 2001, and I had my vote for Torres. Prestige Spirits who imports Torres wines organized a wine dinner last weekend presided over by Josep Plana, Area Manager, Torres and Siddhartha Tandon General Manager, Prestige at the Vetro, Oberoi Hotel. The soiree began with a perfumed Vina Esmeralda and then arrived a host of labels from their portfolio, Milmanda; a French barrel fermented Chardonnay, Mas La Plana; a big but rounded Cabernet Sauvignon, Altos Ibericos; a 100% Tempranillo from Rioja and lastly the aromatic and sweet Floralis Muscatel Oro. The wines were paired with some exquisite dishes from Adriano’s Kitchen and the whole experience went into Cinderella’s hour. Torres as Josep Plana put is known for its ‘value for money’ philosophy and they will continue their march in India. When probed about a Cava from the house of Torres, a wine yet eluding them given that they are from Penedes the heart of Cava, Spain’s Sparkling wine, ‘ May be end of this year, we have been talking about it and we shall release it once we get the desired results in the wine.’ said Plana India is now seeing entry of Spanish wines and Torres has surely paved the path!  I always knew the importance of glassware when it came to appreciating a wine; it makes a world of difference. My knowledge got reinstated and I understood glasses better at the Riedel glass tasting organized by Aspri Spirits who also deal in Riedel glassware.
Riedel an Austrian brand has been in the business of production of glassware and for 260 years and spanning 11 generations and is renowned and established worldwide for designing and producing the highest quality glasses and decanters for the enjoyment of wine and spirits. In the late 1950’s Claus J. Riedel was the first person ever in history to introduce and develop wine friendly stemware which delivers the bouquet, taste, balance and finish of a wine to the senses. He also introduced the concept of grape specific glassware. A glass consists of three parts- the bowl, the stem and the base, Riedel works on the different dimensions of these to create distinct glassware for a range of grape varieties. We tasted a Sauvignon blanc out of the right glass and subsequently in glasses designed for Chardonnay, Pinot Noir and Cabernet, all in the room could tell why the Sauvignon Blanc glass was worth all the halo. And we repeated the same with a Pinot Noir, a chardonnay and Bordeaux. Riedel goes by the saying that ‘The content commands the shape’ and with the tasting we could see why! Many hotels in the country use Riedel stemware to give you a good wine experience however none may offer you a glass typical for every varietal. So it up to wine lovers to slowly build a collection of glassware in their home bar, you will tell the difference! Clink Clink!  Mumbai, India Famille Hugel requires no introduction in the world of wine, the wine co which celebrates its 375th year has remained one of the pioneers of winemaking in Alsace. Etienne Hugel the 12th generation of the family is in India, his fourth time, to talk about Wines, Alsace and of course to get fascinated by India’s promise in wine yet again. He hosted a wine afternoon jointly with India’s first man of wines Sanjay Menon for wine media and professionals. Quoting from the book Wine & War, “The Hugel story, in many ways, is the story of Alsace.”My grandfather had to change his nationality four times," said Andre Hugel (Etienne’s father). Grandfather Emile was born in 1869. He was born French, but two years later, in 1871, Alsace was taken over by Germany after the Franco-Prussian War, and he became German. The end of World War 1 in 1918 made him French again. In 1940, when Alsace was annexed, he was forced to become German. By 1950, when Emile died at the age of eighty-one, he was once again French. The constant swing between nationalities resulted in a kind of regional schizophrenia, a feeling of being part French, part German, but most of all Alsatian.” Rhine bottles, German grape varietals, naming by grape varietals and such Germanic influences are prevalent not just in Hugel but all of Alsace. Hugel et fils when French, Hugel u. Sohne when under the German rule the Hugel family finally renamed it to #Famille Hugel in 2015. ‘Family resonates globally and we thought it is high time we showed gratitude and include the other gender that plays an equal role in business.’ said Etienne.  Views of the Riquewihr village from Grand Cru vineyards of Schonenburg  Gentil Hugel a blend of Alsatian classic grape varietals Pinot Blanc, Slyvaner, Riesling and Gewurztraminer opened the tasting with its vibrancy akin to Etienne’s energy in the room couple with his slapstick humour. The classic Riesling 2014 followed only to be overtaken by the Riesling Grossi Laue 2010, the latter was showcased in India for the first time. ‘The yellow, red and green colours that endow the brand were actually inspired from Maggi in the early 20th century when a friend of the Hugels working for Maggi came back with the suggestion.’ beamed Etienne.
Pinot Gris a richer rendition of the global phenomenon Pinot Grigio was next from Hugels arsenal, the classic and a whopping 15 % alcohol stunner the 2010 Pinot Gris Grossi Laue (refers to the best vineyards in the region). Last but not the least was the grape varietal which is often referred to as a match made in heaven for Asian food, Gewurztraminer showed up in two avatars a young classic dry and the second a sweet late harvest (vendange tardive)from 2007. The former was reminiscent of lychees and roses and the latter of honey, roses, prunes and floral nuances. Rieslings to certain extent, Gewurztraminer and Pinot Gris in our opinion are not yet on the Indian consumer’s radar, but when they do and hopefully soon there will be no looking back. Sante! P.S: Hugel Wines – 100% Family Owned Acreage: 65 acres (only noble varieties viz: Riesling,Gewurztraminer, Pinot Gris planted) Year of establishment: 1639 Total Production per Year: 110000 9 ltr cases MRP in Mumbai Hugel Gentil: Rs 3300 Hugel Riesling: Rs 3900 Hugel Gewurztraminer: Rs 4200  Inheritance laws in Europe can be quite daunting to keep a business family-run however there are a few who still like to keep it private than handing it over to a conglomerate or a financial institution. I am glad I had a chance to meet such wine families in recent past and the most recent was meeting the 18th generation couple of Weingut Heinz Pfaffmann from Pflaz, Germany which was found in 1616. Their wines are now sold in the country; they were in town to showcase their wines and hosted us at a Tasting at Sofitel Mumbai.  (L to R) Kanupriya, Pawel & Shailender Well the interesting part is that now an Indian is a part of the 18th generation of Pfaffmans, Pawel Hener married Kanupriya Anand from Delhi and this Indian connection seems instrumental in Germany’s biggest privately owned winery to set foot in India. The couple beamed with joy as they presented their wines, the crisp Riesling trocken, an aromatic Riesling spatlese, an opulent Gewurztraminer with medium sweetness and a floral Pinot Noir with old world allure. Certified by Bioland it is the biggest organic certified winery in Europe. Also present at the tasting was Shailender Sandha from Flipsydee the importers, he said; “Being associated with Weingut Heinz Pfaffmann the first certified organic German winery is a welcome pleasure. It’s an honor to import their wines to India as our country is getting familiar with wine-drinking and Indians have started travelling a lot and experiencing new wines.” Weingut Heinz Pfaffmann Riesling Trocken, Riesling Spatlese, Gewurztraminer and Pinot Noir are now available in Mumbai at Rs 2700 a bottle and will be in Delhi soon.  5 litre Riesling Trocken Keg Rs 9000  Mumbai, India French wines were the first love of India when it came to imported wines, due to various reasons and major being the taxes and of course the influx of a lot of two buck chucks that French wines slowly became elusive to an average Indian consumer. The Burgundies and the likes continued their march whilst importers also started looking for more economical and value for money wines from the South of France. Camas from the Languedoc is one such value wine brand which found entry into the country and Jean-Yves Laporte from the house was in Mumbai to showcase his wines,he did so over Indian food at Baluchi the north—west frontier place at the Lalit hotel.  If you were to look down south of France in the Languedoc region , the grapes that would first come to your mind are the likes of Grenache, Mourvedre, Cinsault etc which thrive well in the Mediterranean climate. But within the regions there are microclimates with warm days and cool nights which allow moderate climate grape varieties to flourish. One such region is the upper Aude valley in Limoux where wine co Cave Anne De Joyeuse is located and Camas comes from this winery. This location allows Camas to also do grapes which do well in a moderate climate or even cooler climates and their Pinot Noir is an example of the same. Radelan the importers are carrying the entire Camas portfolio in India which includes Malbec, Chardonnay, Sauvignon Blanc, Syrah, Cab-Sauv and Viognier. The retail price of these is approximately Rs 1450 in Mumbai and this makes them a good option for the Francophiles. We loved the Sauvignon which was reminiscent of delicate guava and passion fruit notes; it was quite easy on the palate devoid of the racy acidity (we love it too) like the Loire pours. The wine complemented the rich paneer and the flavoursome broccoli tandoori well.  The mains very paired with Cab-sauv and the Syrah, both wines showed good structure and fruit but for a hint of pear drop aromas in the latter. For the dessert was a rich date and almond halwa and Jean caught us by surprise when he paired it with a medium sweet Gros Manseng emanating floral and stone fruit notes with bracing acidity and a light body. He was trying to gather insights about another winery they own in Gascony and where Gros Manseng an indigenous variety is very popular. 'Great wine for the Indian market if the price is good; however who will move them, the Indian consumers to get to try the Manseng, they are yet to accept the Gewurztraminer.' I commented.
It is always a pleasure to see more wines coming to the market and an honour to be at the previews. And as we always say India needs more, maybe we will see an Armagnac in the market sometime soon if I picked the hints right last evening. P.S: Camas is available in Mumbai and sold and marketed by Shailender Sandha’s Flipsydee.   Mumbai, India
It’s the fourth Cava I had in the past couple of months in India and this time it was Freixenet the largest exporter of Cava from Spain and the biggest producer, in fact around 80% of all Cava exported is from Freixenet. It is now also imported in India by Aspri Spirits and is prices at Rs 1795 a bottle. Cava is a sparkling wine from Spain and is allowed to come from only certain areas and with particular grape varieties the most classic of them being the Paralleda, Xarel-lo and the Macabeu. They also allow use of red grape varieties for their pink sparkling or Rosados and have also permitted the French Chardonay and Pinot Noir to be used in the blends. Cava is made using the traditional method and often referred to as Spain’s answer to Champagne however with the warmer climate it comes from the fruit profile is quite distinct in most cases. Cava have to be aged for a minimum of 9 months on lees, Cava Reserva for at least 15 months and Gran Reserva for 30. The Gran Reserva can only be Brut or less sweet and have to bear the vintage on the bottle. Aspri has got two variants into the Indian market from the Freixenet portfolio, the Cordon Negro Brut often referred to as the ‘Black Bottle Bubbly’ and touted as the highest imported sparkling wine in the world and the Carta Nevada Semi Dry a sweeter style with 37 grams of residual sugar. The former with lees aging of up to 18 months was still quite on the fruitier side with subtle yeasty notes and the latter was seaming with luscious stone and tropical fruit and vanilla nuances. Damian Clarke- Managing Director, Freixenet Group who flew down for the Mumbai launch said; “Freixenet is enjoyed by consumers in over 150 countries and we are delighted. India will now be one of them. Freixenet represents the style and energy of our hometown, Barcelona. It can be enjoyed on its own or as part of a cocktail but is always a stylish drink consumed by those people who celebrate life.” Indians got exposed to Champagne followed by the now defunct Indian bubbly Marquis De Pompadour and then Prosecco and Jacob’s Creek. Now the rise of new Indian sparkling wines put together with the aforementioned have certainly put sparkling wines popularly called ‘Champagne’ on an Indian wine drinkers consideration set. Cava has stepped in at the right time in the country and will have lesser groundwork to do, all they have to do is reach out to the right audience and Sunday Brunches could be a good way to begin. Salud! Mumbai, India On my last trip to Germany a few months back I gifted a friend few bottles of Rioja Gran Reserva 2004 from Bodegas Faustino and we savored one together. Little did I know that Bacchus had bigger plans for me, the wine is now available in India and I was privee to a tasting of the 2001, 1995 and the 1971 vintages at a wine dinner curated by Kadambari Kapoor of Gusto imports at the Chambers ,Taj Mahal Hotel.   Rocio Marin of Gruppo Faustino was in town to lead the tasting of 7 wines over a 4 course meal. The evening began with a Faustino Cava Brut from the Rioja Alavesa regions, the bubbly made from Viura and Chardonnay with 26 months of lees aging had balanced autolytic and citrus aromas and was rather too crisp for a brut. The first course of Asparagus and Cranberry parfait went beautifully with the Faustino 2014 Crianza Tempranillo rose which was redolent of sweet spice, red fruits, subtle oxidative aromas and with a colour a few shades lighter than a pinot noir. Marin said, ‘Many producers are making paler roses like the popular Provence ones but we like to stick to tradition and macerate the skins for the perfect colour and flavour.’ The third and the fourth wines were the Faustino Crianza 2012 and the Reserva 20009, the former was Fruity and no fuss whist the latter showed bottle aged vegetal notes and earthy elements apart from delicate black fruit. Tempranillo which comes from Temprano meaning early ripening loves a cooler climate and the Rioja Alavesa cooled by the Atlantic provides the perfect condition for these to gather phenolic ripeness which aids aging potential. This perhaps explained the wines lined up to be paired with a forest mushroom and truffle Mille Feuille with aged gruyere followed by the chocolate velvet cake.   The 2001 Faustino Rioja Gran Reserva a sand blasted bottle one can’t miss is slated to be the best vintage of the 21st century for Faustino just like their 1964 from the 20th. The 2001 was deep ruby and with velvety tannins, there was black fruit with mushroom and forest floor notes and the finish was quite medium, I felt it was racing towards its peak. The 1995 which came up next felt even younger with a deeper ruby shade, very powerful tannins with luscious fruit, spice and cedar aromas this one seemed it could live forever. And the highlight of the evening was the 1971 which showed a pale garnet with a nose full of prunes and honey with subtle notes of spice and black fruit jam, it showed body and moderate acidity with a short to medium finish. The last two paired with the chocolate dessert wonderfully. Spanish wines overall offer great value for money and Faustino with their portfolio in India should entice the Indian consumer. You can check Faustino wines and more from the Gusto portfolio here  (L to R) Rocio Marin, Kadambari Kapoor & Ajit Balgi of The Happy High Mumbai,India In 1984 a group of Kiwis carried Sauvignon Blanc back from their land when they visited the Cape Mentelle winery in Margaret River a lesser know wine region in Australia then. David Hohnen the owner of the winery who was already creating ripples with his Cabernets tasted their wines and the rest is history! David Hohnen in 1985 launched the Cloudy Bay in Marlborough which eventually placed New Zealand Sauvignons on the world wine map and were often touted as an answer to the French from the Loire valley. Cloudy Bay now owned by the LVMH group is available in 30 countries and continues to grow as it celebrates 30th year in business. We celebrated their glorious 30 with Bruno Yvon the Managing Director of Moet Hennessy India who hosted us for a dinner in Vetro at the Oberoi Hotel. Their flagship Sauvignon Blanc 2014 began the proceedings for the evening, it revealed elderflower, subtle green pepper notes with a burst of fruit with moderate acidity, the hall mark of a Marlborough Sauvignon Blanc. Cloudy Bay took its name from a place located in the eastern end the Wairau Valley in Marlborough and it was named so by Captain Cook who also discovered Australia. Wairau Valley where most of the Cloudy Bay vineyards are situated also enjoys the most number of sunshine hours in New Zealand, it helps in the extended ripening season resulting in more flavours.   The second wine of the evening was the Te Koko 2011, a barrel fermented Sauvignon Blanc. It was elegant, suave and had depth to it. What impressed us was the symphony of the varietal characteristics and the oak influence. This was beautifully paired with a smoked cauliflower soup. Oak aging of sauvignon blancs was a popular styles in the 80’s and then the unwooded trend came in and still continues. Expressions like Te Koko are done only when they really see the potential in the fruit to take the might of the oak. Fume Blanc, they are popularly called in the US. Chardonnay is the third most popular in the Marlborough region after Sauvignon and Pinot Noir and the Cloudy Bay’s 2012 expression had restrained oak with citrus and stoned fruits to the fore. It paired with gnocchi in an aromatic bell pepper sauce; the caramelized onions added some sweetness to the sauce which played well with the refreshing acidity in the wine. The menu put together by Chef Adriano Baldassare and Rohan Jelkie the Brand Ambassador of Moet Hennessy in India was showing up very well indeed.  We ended the evening with a fruity 2013 Pinot Noir with some hint of tobacco and to compliment it were a range of cheeses, the Italian Gorgonzola, Provolone and Taleggio, an English Cheddar and the French Brie. The Kiwi Pinot Noir again akin to the Sauvignon Blanc is the new world’s answer to the big daddies of the old world and the Indian palates are very much ready for this style. Cloudy Bay to mark the 30th has come up with special editions of their Sauvignon Blanc and Pinot Noir to reflect upon the last 29 vintages and to evolve further.
Last thoughts, Marlborough has approximately 109 wineries and they continue to flourish, amidst such stiff competition Cloudy Bay has to keep up their 1985 passion of wine making and we wish them good for their 4th decade in business!!!  Mumbai, India ‘Droits de succession’ the inheritance tax in France which can go to up to 45% is one of host of other taxes in France which have led to most from the wine business selling off to bigger corporations and the ones are that remain are working hard and passionately to carry their legacy and heritage. Drappier Champagne which was found in 1808 is one such house and we had the privilege of interacting and dining with the 7th generation scion, Mr Michel Drappier at the Drappier Dinner hosted by Hotel ITC Maratha.  (L to R) Sonal Holland, Ajit Balgi, Michel Drappier & Philippe Charraudeau  Michel opened the evening with a Jeroboam (3 litre bottle) of the Grand Millesime Exception 2002, as a house they are always Pinot Forward to the extent of almost being a Blanc Des Noirs and this was no exception albeit with slightly lesser; 65% Pinot Noir. It certainly showed the strength. Mr. Philippe Charraudeau, VP West and General Manager of the hotel and Ms Sonal Holland the Wine Director for ITC hotels played perfect hosts as they ensured that our glass were topped up at all times. Dum Pukht the Awadhi restaurant was all laid up for a 3 course meal to be paired with 4 more beauties from the house of Drappier. The choice of restaurant couldn’t have been more apt considering the affinity of mild and flavoursome Indian food for Champagne and to top it up the brand Dum Pukht celebrates 25 years of success. Drappier Blanc de Blancs made from Chardonnay and 5 % Pinot Blanc shows lovely freshness, was very light and crisp with vibrant acidity and it paired beautifully with Dudiya Kebab, potatoes sandwiched between paneer, shallow fried and finished with dum, Nilouferi kabab, an aromatic lotus stem seekh and the Hara Bhara Awadhi, a crumbly spinach and yellow lentil patty pan fried in ghee. For mains the richness of the gravies with yoghurt, cashews and ghee was matched with the Drappier Charles de Gaulle edition, an 80 % Pinot which surprisingly was lighter than expected but fruity with higher residual sugar and good acidity. We would have loved to have this more as an aperitif. For the next course of floral and aromatic Awadhi Biryani was the 2010 Millesime Exception and this was our pick of the Blancs. It was a Pinot Noir dominant blend bursting with fruit; was fleshy and had a long finish.  Grand Sendree 2006 with indian desserts Saving the best for the last held true in the case of Drappier Grand Sendree rose 2006 vintage which saw our perspective of rose Champagnes change completely; this was luscious and laden with red fruits, sweet spice on the palate and had a very opulent nose. Done by the Saignee method of making rose, this is one of the less 3% rose Champagnes made by this method and what made this glass or rather 2 of those exclusive was that it was one of the 4500 bottles from the vintage.
We wish the family-owned Drappier continues to flourish whilst Michel trains the next generations to take on the mantle! Santé! P.S: Drappier is imported by Ace Beveragez- 011-40503560  After the classic Bordeaux, Burgundy, Rhone, Alsace and Port, Hungary introduces Szekszard bottles this September. A new bottle type named after the wine region has been introduced recently, which is dedicated to exclusively used by Kadarka, Kékfrankos varietal red wines and the traditional red blend called Bikavér (Bull’s Blood) produced in this wine region.
Szekszárd wine region is one of the 22 registered wine regions in Hungary belonging to the Southern ones of the country. As a result of a three-year process, almost 20 red wines from 2012 and 2013 vintages are bottled in the common Szekszárd regional bottles in September 2015. To date, a team of local winemakers led by János Eszterbauer, chair of the Guild of Szekszárd Winemakers has been working together in order to select the shape and appearance of the bottle trade-marking the region, as well as to choose a Hungarian glass factory being capable for producing it. Zoltán Heimann, local winemaker, taking part in the process, explained the project, “Due to the natural endowments of this region, our assortment is based on red wines. At the same time, we consider it extremely important to create our own style in this segment and not to be a follower or imitator of any existing one at international or national level. Therefore, we found our take-off point in local grape varieties and wine types such as Kadarka, Kékfrankos (the same as Blaufränkisch) and Bikavér. Since these wines are about elegance, fruitiness and spiciness, it was completely clear for us that the ideal choice for our wines should be a Burgundy bottle type. Thus, a longer and more extravagant bottle has been chosen for the new Szekszárd regional standard bottle, where the logo of the city providing the name of the wine region with the text ”Szekszárd” can be read in four directions of the bottle.” József Szabó, sales manager of the glass factory in Orosháza producing the bottle emphasised the advantages of having a regional bottle: ”With this common image, Szekszárd can go ahead not only in Hungary, but also in the international market, since – compared to the individual packing of smaller wineries all around the region – this common appearance of the wines of Szekszárd can be easier recognised by the consumers.” (Excerpt from a press release)  Mumbai,India Marlborough, New Zealand over the last few years needs no introduction in the country at least in the wine aware population or rather crowd I would say. The Sauvignon Blanc and Pinot Noir from the regions is the New World’s answer to the Old World heavyweights. India has been seeing a lot of brands like Cloudy Bay, Villa Maria, Saint Clair, Brancott Estate, Kim Crawford etc. Sula Selections the import arm of Sula added one more to the list, Mud House a brand from Marlborough whilst it gently withdrew the Kim Crawford. We were privee to a tasting which saw the Sauvignon Blanc from their label shine through and had a lovely finish. Priced at Rs 2575, this is about 20-25% cheaper than their competition set. Redolent of Elderflowers and Guava this wine showed on namesake greenness to it. The Pinot Noir at Rs 2800 scores on the price point again and had generous fruit in it however more concentration on the palate would have taken it a long way.  The Mud House Soiree saw Ann-Marie Battista the Adelaide based sales consultant for Accolade Wines the parent company of the wine brand, who also unveiled Kumala wines from South Africa again from Accolade. Chardonnay, Sauvignon Blanc, Pinotage and Shiraz are the variants we tasted and our pick was the mouthful Pinotage (Rs 1350). It is great to see Accolade a renowned wine co to show interest in India and Sula Selections under the leadership of Prarrthona Pal Chowdhury accelerating their imported line up. Wine India is ready to experiment albeit with a bit of coaching and a bit of quintessential swagger!
Cheers! Mumbai, India  Xenius a Spanish wine brand from the house of Covides, Catalonia, Spain was launched at a wine and dine Soiree at the Pali Village Café. The evening was hosted by Suprio Bose the Trade Commissioner of Catalonia, Sachin Rane of Ixora vineyards, the importers and Ricard Gil the Director General of Covides. Catalonia is most known for its Cava, the generic name for sparkling wine from Spain which made in the traditional method apart from the other still wines it produces. India's encounter with sparkling began with Champagne; the Australian Sparkling came in next followed by Prosecco from Italy which is now the hottest. Cava is relatively unknown in the market and Xenius Cava made from the Classic Paralleda, Xarel.lo and Macabeu with a hint of fruity sweetness surely has the potential to delight the Indian palates especially when it comes at a price of Rs 1700. The Consul General of Spain in India Mr Eduardo De Quesada graced the occasion and popped the cork to show his support for the sparkling wine from his country. The guests for the evening included people from the wine trade and wine media, hospitality leaders and members from the Catalonian office.  Suprio Bose speaks about Catalonian wines  Consul General of Spain opens a bottle of Cava Torres also from Catalonia is the brand which is top-of-mind for Spanish wine in India and they are certainly good, however they do not do Cava yet. Xenius wines apart from the Cava are also bringing in other wines which will certainly give more Spanish wines options to the consumers and they are priced under Rs 1300. Our pick of the wines were the 100% Tempranillo rose, bursting with cherries and strawberries with faint aromas of aniseed, it the one of the best in the market. The others a Merlot & Tempranillo blend and the Merlot reserve were both no-fuss easy drinking with the latter showing some oak nuances. We at The Happy High are optimistic about the new wines and hope that the Indian consumer goes out and takes a step out of their comfort zone! Salud!!  (L to R) Marie Jovells, Covides, Sachin Rane;Ixora and Ricard Gil, Covides |
Opinions & Insights on Wine, Spirits, Bartending and Sommelier CultureThe Happy High blog shares perspectives on the evolving world of wine, spirits, bartending, and sommelier culture in India and around the globe. From industry observations and beverage education to bar culture and hospitality trends, this section captures our views from the frontlines of the alcobev industry. 
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The Happy High is a Mumbai based beverage consulting co founded in 2014 with a vision to raise the bars of the wine and dine scene in the country. Read more.
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