India gets The Daily Dose of wine
It welcomed us with a vegetal note and the Indian ‘terroir’ and then as it spent more time in the glass it starting unfurling itself and blazoned its fruit, mostly ripe whilst playing with very soft hands on the tannins. Ladies and Gentlemen, India sees yet another addition to its wine portfolio, The Daily Dose; a Cabernet Sauvignon.
The Daily Dose (TDD), is a brainchild of Vishal Kadakia who runs the Wine Park a co which imports premium imported wines. Made at Oakwood winery in Ahmednagar with organic grapes from a 2 acre plot in Solapur, TDD will release 12000 bottles of its 2015 vintage. In course of the wine soiree Vishal beamed, ‘We have been working on it for 2 years. We aimed for a wine that would appeal to the Indian palate, a simple no-fuss fruity wine with easy tannins and I am glad we finally made it.’ We indeed loved the wine and the label which has an infographic on the wine making process however the thing that played on our mind was the price, at Rs 750 a bottle, could it be the daily dose of an Indian consumer!
Indian wine and spirit distribution goes through three tiers and with the kind of margins that the tertiary level is what forces most wine cos to hike up their MRP to make up for schemes and margins. Nonetheless with Wine Park’s penetration in the Indian hotels and restaurants we sincerely wish that this wine becomes the daily dose for consumers albeit at a price which is lower than other Indian brands on the menus thus justifying the apparent brand philosophy!
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