India is slowly waking up to the wine phenomenon, the single malt rush, the gin madness, the brew craze etc and Indian are going out than ever before and drinking with family and friends, with bosses and clients as drinking is gradually gaining acceptance as a social activity than a medium to go into oblivion after the daily struggles of life. However the aspect that still needs a second look is the one of knowledgeable drinking and this is where the moneyed brands take over the reins and people drink brands than experiences, be it wine or whisky.
We at The Happy High educate people on the art of drinking well and responsibly. We get people who are already drinking to savour their drinks with more authority and order one with aplomb. We curate workshops on wine, whisky, beer, cocktails and more for corporate India. These workshops work as great client engagement tool especially in the luxury scheme of things as much as it provides a pedestal to a young sales professional managing foreign markets to engage with his/her clients and close a deal over a glass of a fine Barolo or a 20 year old Islay. Beverage workshops also help make employee off-sites quirky, get the associates educated on the finer aspects in life and also make employee soirees memorable. With cocktail making competitions for example, the team coherence improves via a fun medium. The aim of these workshops is different for different people, in some cases it is 4 hours of gyaan and in some, 45 minutes of masti. We offer options based on your need and our understanding of the audience based on our experiences. Give us shout on contact@thehappyhigh.com for some spirited assistance at your next employee/client endeavour.
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May 2023
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