In a room full of corporate honchos at the members-only Chambers at the Taj Mahal Hotel, Bruce Cakebread the owner of Cakebread Cellars, Napa Valley showcased his effort; his wines, one after the other as the top brass of the city enjoyed a sit down meal and spoke about their Napa sojourns and of course the 2009 Cabernet Sauvignon. At another august gathering on the same evening at Yuuka the Japanese restaurant at the St Regis, patrons enjoyed a glimpse of Robert Mondavi wines , the institution in Napa which revolutionized the American wine industry and Mondavi thus got to be known as the Father of American wine. Is this the beginning of the American wine story in India, I thought to myself!
Despite America as a country more recognizable in India than some of the below mentioned its wine failed to find space on shelves and if it did find place on the wine list they moved very slow. Why? In the recent past American wines were represented by Iconic brands like Beringer, Stag’s Leap, Stag’s Leap Wine cellars, Cakebread etc and consumers weren’t ready to pay as much for an American wines as much they were for the French and Italian. It is changing now albeit slowly! Indians are slowly starting to wake up to wines in general and the last six years have been crucial in the overall wine culture growing. I accredit this to the many Indian wineries who have been making superior quality wines every passing year and also the top importers and modern retail who ensure that wines are reaching us in good condition, it wasn’t the case in the last decade. In the 21st century the French and Italian wines ruled followed by an era of inexpensive Australian and then the Chile, South African and the Argentinean wines. Is it time for America?
Kendall Jackson from Sonoma and Chateau St Michelle from Washington state have been trying to take a share of the market but have been able to only scratch the surface; below which rule the Jacob’s Creek and the Two Oceans of the world. As much as we need might of the likes of Bruce Cakebread to tell us about the purity of Napa so do we need the presence of an Export manager of a commercial cos to tell us stories about 50 million bottles a year! People may say that I’m advocating ‘2 buck chucks’ but the point remains that money and taste can’t be equated and an option should be provided at every price point and America has those options. I sipped on a Woodbridge by Robert Mondavi Chardonnay paired with the Avocado Tartare and thoughts of my Napa visit enthralled as I viewed the Mumbai skyline from the 38th floor of the St Regis!
P.S: Look up ‘Judgement of Paris’ and you will know what happened in 1976
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