Australia Business Week in India (ABWI) , Australia’s largest ever trade mission to India just gave the much needed platform to the Australian Wine reps to come and showcase their wines in front of trade and media. In a soiree at the Sofitel Mumbai, wines from across Australia were tasted giving the audience a sneak peek into the diversity of Australian wines.
Wine Australian partnered with Austrade and Rajiv Singhal’s Group Ritu to host the wine tasting which saw Sommelier Magandeep Singh take the audience on a quick flight of 10 wines from Adelaide Hills, Mclaren Vale, Golburn valley, Victoria, New England, Coonawara and the Barossa. In 2014 Australia exported approximately 1million litres of wine to India (India’s total wine consumption is around 18 Mn litres) which was approx 25 % increase in volume and value y-o-y. Wine Australia’s General Manager of Market Development seemed positive and pleased with the response from the Indian trade and media. He said ‘Australian wine is exciting for a market like India where consumers are just starting to explore wine and discover what they like, because there is no such thing as a typical Aussie wine. We produce more grape varieties than anywhere in the world and the range of our wine is more diverse than Europe’s. ‘
Well the diversity and the 65 wine making regions are certainly a great asset for Wine Australia however there is a glut in the market and with increasing competition the prices have come down drastically to even an extent of a dollar for a wine bottle. Tapping newer markets is the way to go for Australia and India despite having a small base is seeing a double digit growth and is a market which cannot be ignored. And the good part about Australian wine is its fruit forwardness which suits the Indian palate to a great extent making it even better market. We hope this initiative sees a better push for Oz wines in the market, and we get to see more wines than just the two buck chucks. More Power to Wine Australia!!!
P.S: wines tasted at the tasting and Nova Vita was the star for us!
· Mcguigan Black label Rose 2012
· Pirramimma War Horse Shiraz 2010
· Topper’s Mountain Gewurztraminer 2013
· Brand’s Laira Cabernet Sauvignon Blanc 2012
· Ladies Who Shoot Their Lunch 2012
· The Ironstone Pressings GSM 2009
· Nova Vita Shiraz 2009
· Ulupna special reserve Shiraz 2012
· Jacobs Creek Barossa Shiraz 2011
· Penfold’s Koonunga Hill Shiraz cabernet 2012
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