The Vinexpo brand, one of world's largest wine and spirit exhibitions held in Bordeaux, Tokyo and Hong Kong every year announces its new initiative the 'Vinexpo Explorer' to be held in Austria in September 2017. Vinexpo Explorer is built on setting up an exclusive buyers’ community of the 100 international wine traders who will be invited to discover the wines of up-and-coming regions worldwide. “Vinexpo Explorer consists in bringing wine buyers out of the conference hall and into the vineyards and distilleries”, Guillaume Deglise, CEO of Vinexpo , revealed today.
The buyers’ community will consist of selections of the world’s Top 100 most influential buyers. Chosen for their buying clout, as measured by the volume and value of their wine and spirits purchases, they will receive exclusive invitations to wine and spirits producing regions and countries.The participants are selected by Vinexpo from its extensive data base of international wine buyers. For each Vinexpo Explorer visit a list of the Top 100 buyers most appropriate to the export development objectives of the hosting wine region will receive invitations.
Each visit will last two days. Buyers can expect privileged access to wine-producers, “one-to-wine” meetings, Master Classes, marketing strategies and exclusive offers as well as in-depth introductions to the heritage of the regions. Host countries and wine-producing regions will be provided with opportunities to penetrate new consumer markets and improve exports.
Willi Klinger, Managing Director of the Austrian Wine Marketing Board says, “We are thrilled to host the first edition of Vinexpo Explorer in Austria. Thanks to the diversity and multifaceted character of our wines, we have managed to be in the mind of top sommeliers and wine lovers around the world. Participating in Vinexpo Explorer will enhance our notoriety with international top buyers and sustain our efforts in becoming a must-have category on the global map of wine origins.“
In subsequent years such showcase visits will include major spirits producers. “Scotland and Scotch Whisky springs to mind because of its pre-eminent place and heritage,” says Guillaume Deglise, “as well as regions such as Douro, Sonoma County, Western Australia, Greece or Languedoc.”
More power to Vinexpo!
(Excerpt from a release)