Neoli- World’s first White Pure Single Himlayan Agricole-Style Rum

Himmaleh Spirits, the craft distillery behind Kumaon & I and Bandarful, proudly introduces Neoli Himalayan Rum, World’s first White Pure Single Himlayan Agricole-Style Rum from the Himalayas. Crafted in small batches in Kumaon, Neoli is a bold new expression of terroir-driven craftsmanship, blending Himalayan purity with the rich sugarcane heritage of the region.
Unlike conventional rums, Neoli is distilled in a Double Retort Pot Still- for the first time in India entirely from fresh sugarcane juice, steering clear of molasses or jaggery and spontaneously fermented. This farm-to-bottle rum embraces the natural sweetness and crisp minerality of the land, delivering a refined yet complex profile. With smooth vanilla undertones and a bright sugarcane finish, Neoli is bottled at 49% ABV, creating a spirit that is both elegant and full-bodied—perfect for sipping neat or crafting sophisticated cocktails.
Excited about the launch, Samarth Prasad, Co-founder of Himmaleh Spirits says, “Neoli embodies our commitment to purity, sustainability, and craftsmanship. Every bottle carries the story of Kumaon, from the sugarcane farmers who nurture the fields to the distillers who bring their expertise to every batch. We’re thrilled to finally share this incredible product with the world.”
Neoli is more than a spirit; it is a tribute to Kumaon’s land and people. The region’s high-altitude climate, rich soil, and pristine water create the ideal environment for cultivating exceptional sugarcane, which is then distilled with minimal intervention to preserve its natural character. Inspired by the Nyoli bird (Great Indian Barbet), known for its melodic call, Neoli embodies the purity and timeless rhythm of the Himalayas.
“India’s rum industry is at an inflection point, with consumers seeking quality, authenticity, and provenance in their spirits,” says Ansh Khanna, Co-founder of Himmaleh Spirits. “Neoli is not just another rum—it’s an elevation of the category. By embracing the Agricole tradition and harnessing Kumaon’s natural bounty, we are introducing a spirit that is pure, distinctive, and crafted to redefine the rum experience in India and beyond.”
Sustainability is central to Neoli’s ethos. Himmaleh Spirits works closely with local farmers and artisans, ensuring 100% traceability and ethical sourcing. By supporting sustainable agriculture and responsible distillation, Neoli honours both the land and the hands that cultivate it.
Now available in select markets across India, Neoli Rum is set to captivate discerning spirits enthusiasts, with plans for international expansion soon.
Experience the True Spirit of the Himalayas. Experience Neoli.
Factsheet
Size: 750 ml, ABV: 49%
Pricing and Availability: MRP – ₹3000 (Goa), ₹2700 (Uttarakhand)
( Excerpt from a release)