Inbrew Beverages Revamp the Legacy of Green Label Barrel Special Whisky in a New Avatar

Inbrew Beverages Pvt. Ltd., one of the leading players in the Indian spirit- making industry, unveils the new and refined Green Label Barrel Special Whisky in a brand-new exquisite packaging. This new improved version resurrects the Green Label of 1994 with a classy feel to the spirit’s segment. The Green Label brand, associated with its ‘diamond cut wali bottle,’ has long been a symbol of classic craftsmanship and timeless appeal.
Inbrew Beverages roped in Three Fourth Solutions, a leading full-stack marketing agency, to help them revamp and revive the legacy brand. The packaging's golden rails, together with gold and green hues that stand for elegance, rarity, and purity, indicate the continuous exploration that occurs with each drink. This striking new packaging highlights the whisky's sophisticated essence and increases its appeal. The 180 ml, 375 ml, and 750 ml bottles of Green Label Barrel Special Whisky, along with a new 180 ml Pockit-Pack, are the first to be launched in a few regions of India. The 750 ml bottle is beautifully packed in a mono carton that is befitting the luxurious nature of the whisky.
The Green Label Barrel Special Whisky is a perfect blend of tradition and innovation, and the new design reflects the brand's superior quality. This premium whisky is made from a choice of 100% grain spirits and undergoes a rigorous blending process in the modern infrastructure at Inbrew. The key feature is a seamless blend with imported scotch, which has been patiently aged in oak barrels, giving the spirit its distinctive character.
Reflecting his views on the core idea behind the brand’s new packaging, a representative from Inbrew Beverages Pvt. Ltd. commented, “This whisky is the epitome of our commitment to quality and creativity. With the re-imagination of Green Label, we have paid homage to the brand’s heritage while also adding new layers of taste and class to the mix. This is a true masterpiece of whisky crafting, a result of hard work and dedication in the art of whisky making. We believed this whisky could go places, and we believed that it could truly stand neck to neck with other brands in the prestige segment.”
Inbrew Beverages is committed to celebrating the legacy and continuing the tradition of Green Label being associated with nostalgia and admiration, and to elevate it to new levels, it has carefully reimagined Green Label for today’s palate. Currently, the Green Label Barrel Special Whisky is already creating a buzz among the consumers and the market experts. It has a rich and smooth texture that is already redefining the prestige whisky category, thus putting Green Label Barrel Special Whisky in a good place to challenge other leading brands.
(excerpt from a release)