Estonia Strengthens Trade with India as Saku Brewery Partners with HS Oberoi Spirits

Estonia’s exports to India are witnessing a steady and promising rise, reflecting deepening
trade engagement and growing confidence among Estonian businesses in the Indian market.
A significant milestone in this trajectory was the successful visit of an Estonian Food & Beverage (F&B)sector delegation to India in the first week of December, which yielded strong commercial
leads. One of the delegates - Saku Brewery’s Export Manager, Margus Masing, the company’s
collaboration with India began through the strong support of KredEx, the Estonian Business
and Innovation Agency (EIS), and the Estonian Embassy in India.
“I would like to extend special thanks to the Estonian Business and Innovation Agency,
KredEx, and Ambassador Marje Luup, who place great value on the success of Estonia’s food
and beverage industry and strongly support the promotion of domestic exports. Thanks to
their efforts, the cooperation between Saku Brewery and HS Oberoi Spirits became a reality,”
said Masing.
He highlighted that the partnership with HS Oberoi Spirits has progressed very successfully.
“Our collaboration with HS Oberoi Spirits has been excellent — the first container of Saku
products arrived in India in July, and another order is already awaiting shipment. At the
moment, Saku products are available in the Delhi region, but HS Oberoi Spirits is strongly
committed to building our brands across India. Our shared goal is to expand into additional
cities and regions. India is one of the world’s largest and fastest-growing markets, and we
are delighted that Saku products are now available there, with local consumers appreciating
our packaging, distinctive flavours, and high quality,” explained Margus.
As per Indian counterpart, HS Oberoi Spirits – the role of Estonia Trade Office and equal zeal
from Estonian F&B companies brought Estonia’s historic Saku Brewery to India through its
partnership with HS Oberoi Spirits. The collaboration stands as a strong early example of the
value that shared heritage, craftsmanship, and open trade can create between the two
nations. HS Oberoi Spirits is a strategic import and distribution partner committed to bu
ilding long-term, value-driven collaborations between global beverage brands and the
Indian market.
Manveer Singh Oberoi, Founder, HS Oberoi Spirits, said:
“Indian consumers today value authenticity and thoughtful product narratives.
Collaborating with Estonia allows us to bring distinctive global experiences to India’s
evolving premium beverage landscape.”
(excerpt from a release)