Taj Palaces Joins Hands with Godawan Artisanal Single Malt to create an exclusive private label7/28/2024 From the Palaces of Taj and the arid lands of Rajasthan comes a unique creation - a story of Indian craftsmanship celebrated on a global stage. Rooted in luxury, ‘Godawan Single Malt, Exclusive to the Palaces of Taj’, an exceptional Indian Single Malt, is born - symbolising the union of two rich stories of Indian spirits and hospitality. Named after and inspired by the majestic Great Indian Bustard, Godawan celebrates rarity, ingenuity, and luxury that defies conventional norms. Each bottle of the exclusive edition is a work of art adorned with the iconic ‘Jaali’ design, echoing the intricate beauty of the palaces that epitomise the legacy of Taj Palaces.
The small-batch release of 300 bottles is a celebration of the meticulous artistry and dedication that defines both Godawan and the Palaces of Taj. Crafted from the unconventional terroir of Rajasthan, this ‘Spirit of the Desert’ is a rich dark brown whisky boasting a gentle and mellow nose. Notes of vanilla, cream, and fresh wood with a hint of cinnamon offer a complex aromatic bouquet, exuding layers of character. The liquid envelops the palate with a smooth, warm and elegant richness, offering a complex, long finish that is pointedly sweet and spicy, ending with a lingering woody taste. The unique combination of double-maturation and Virgin American White Oak casks allows for a high level of complexity. Every bottle of Godawan can be traced back to a cluster of barley farms in Rajasthan and Punjab, and Godawan Single Malt, Exclusive to the Palaces of Taj is no exception. Slow trickle distilled with locally sourced six-row barley, the liquid benefits from a two-copper pot distillation process, and is then non-chill filtered resulting in a complex world of flavours. This co-curation blends heritage and conservation, showcasing a shared commitment to purpose-driven excellence. With Godawan’s commitment to conserving the habitat of the critically endangered Great Indian Bustard and multi-pronged approach towards the upliftment of the ecological conditions in Rajasthan, coupled with Taj’s Paathya framework dedicated to sustainability and environmental stewardship, this launch strengthens their pursuit towards preserving and renewing natural ecosystems and communities that lie at the core of India’s heritage. Taj’s Paathya initiative also encapsulates major pillars to help achieve India’s vision of Net Zero by 2070 via sustainable operations such as green mobility and reducing carbon footprint. Launched at the Taj Palace Mumbai, Godawan Single Malt, Exclusive to the Palaces of Taj intertwines one of the most awarded Indian Single Malts in recent times with the World's Strongest Brand in hospitality, as a testament to the strength of Indian exceptionalism. This was commemorated with a panel discussion on the topic of Heritage and Preservation with Ruchira Jaitly - Chief Marketing Officer of Diageo, Taljinder Singh - VP of Marketing at Taj, Sangita Mani – Head Naturalist at Taj, Chaitanya Raj Singh - a social entrepreneur and young scion of the Jaisalmer royal family (he is the 44th titular king), Jagbir Singh Sidhu – Chief Commercial Officer of Diageo, and moderated by Ira Dubey. This was followed by a dinner that paired Godawan Whiskies with timeless recipes of the Taj Palaces. Each dish was inspired by the royal kitchens, with stories of Indian heritage and flavors – a true celebration of tradition and taste. This spirit invites connoisseurs to experience a moment where time-honoured traditions and modern luxury converge, creating a masterpiece of an Indian Single Malt, laying weight to the shared vision of ‘Made in India, For The World’. Product Details:
0 Comments
Leave a Reply. |
AuthorThe Happy High explores stories on good food, fine wine and great cocktails. Archives
November 2024
Categories |
The Happy High is a Mumbai based beverage consulting co founded in 2014 with a vision to raise the bars of the wine and dine scene in the country. Read more.
|
16, Goldcrest Business Park, LBS Marg, Ghatkopar West, Mumbai 400086.
+91 99307 71739 [email protected] |